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Inbound Marketing: Combine SEO, Blogs and Social Media for Results Mike Volpe VP Marketing, HubSpot Twitter: mvolpe Download these slides: www.SlideShare.net/HubSpot

Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

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Page 1: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Inbound Marketing Combine SEO Blogs and Social Media for Results

Mike Volpe

VP Marketing HubSpot

Twitter mvolpe

Download these slideswwwSlideSharenetHubSpot

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Marketers Doing Marketing

People Blocking Marketing

Can Spam Act Signed into Law

People Donrsquot Need Marketing

Rethinking MarketingOutbound Marketingbull Telemarketingbull Trade showsbull Direct mailbull Email blastsbull Print adsbull TVradio ads

Inbound Marketingbull SEO SEMbull Bloggingbull Social Mediabull RSSbull Free toolstrialsbull Viral videos

Interruption Permission

What Determines Success

bull Inbound Linksbull Fans (Subscribers)

bull Contentbull Inbound Linksbull Fans (Friends)

bull Content

Exponential Effects

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

A Day in The Life of Inbound Marketing

800 - 830 am Check blogs Facebook and Twitterbull Leave some commentsbull Add some new friends

830 - 930 am Publish new blog articlebull Post link on Twitter and Facebook

300 - 330 pm Someone says nice stuff about youbull Vote for it on StumbleUpon Digg etcbull Post link on Facebook and Twitterbull Email friendsemployees to promote it

330 ndash 400 pm Review SEO resultsbull Make a couple tweaks to on-page SEO

1 Publish2 Monitor3 Promote

Monitor Articles

Monitor Sharing

Monitor Discussions

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 2: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Marketers Doing Marketing

People Blocking Marketing

Can Spam Act Signed into Law

People Donrsquot Need Marketing

Rethinking MarketingOutbound Marketingbull Telemarketingbull Trade showsbull Direct mailbull Email blastsbull Print adsbull TVradio ads

Inbound Marketingbull SEO SEMbull Bloggingbull Social Mediabull RSSbull Free toolstrialsbull Viral videos

Interruption Permission

What Determines Success

bull Inbound Linksbull Fans (Subscribers)

bull Contentbull Inbound Linksbull Fans (Friends)

bull Content

Exponential Effects

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

A Day in The Life of Inbound Marketing

800 - 830 am Check blogs Facebook and Twitterbull Leave some commentsbull Add some new friends

830 - 930 am Publish new blog articlebull Post link on Twitter and Facebook

300 - 330 pm Someone says nice stuff about youbull Vote for it on StumbleUpon Digg etcbull Post link on Facebook and Twitterbull Email friendsemployees to promote it

330 ndash 400 pm Review SEO resultsbull Make a couple tweaks to on-page SEO

1 Publish2 Monitor3 Promote

Monitor Articles

Monitor Sharing

Monitor Discussions

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 3: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Marketers Doing Marketing

People Blocking Marketing

Can Spam Act Signed into Law

People Donrsquot Need Marketing

Rethinking MarketingOutbound Marketingbull Telemarketingbull Trade showsbull Direct mailbull Email blastsbull Print adsbull TVradio ads

Inbound Marketingbull SEO SEMbull Bloggingbull Social Mediabull RSSbull Free toolstrialsbull Viral videos

Interruption Permission

What Determines Success

bull Inbound Linksbull Fans (Subscribers)

bull Contentbull Inbound Linksbull Fans (Friends)

bull Content

Exponential Effects

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

A Day in The Life of Inbound Marketing

800 - 830 am Check blogs Facebook and Twitterbull Leave some commentsbull Add some new friends

830 - 930 am Publish new blog articlebull Post link on Twitter and Facebook

300 - 330 pm Someone says nice stuff about youbull Vote for it on StumbleUpon Digg etcbull Post link on Facebook and Twitterbull Email friendsemployees to promote it

330 ndash 400 pm Review SEO resultsbull Make a couple tweaks to on-page SEO

1 Publish2 Monitor3 Promote

Monitor Articles

Monitor Sharing

Monitor Discussions

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 4: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

People Blocking Marketing

Can Spam Act Signed into Law

People Donrsquot Need Marketing

Rethinking MarketingOutbound Marketingbull Telemarketingbull Trade showsbull Direct mailbull Email blastsbull Print adsbull TVradio ads

Inbound Marketingbull SEO SEMbull Bloggingbull Social Mediabull RSSbull Free toolstrialsbull Viral videos

Interruption Permission

What Determines Success

bull Inbound Linksbull Fans (Subscribers)

bull Contentbull Inbound Linksbull Fans (Friends)

bull Content

Exponential Effects

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

A Day in The Life of Inbound Marketing

800 - 830 am Check blogs Facebook and Twitterbull Leave some commentsbull Add some new friends

830 - 930 am Publish new blog articlebull Post link on Twitter and Facebook

300 - 330 pm Someone says nice stuff about youbull Vote for it on StumbleUpon Digg etcbull Post link on Facebook and Twitterbull Email friendsemployees to promote it

330 ndash 400 pm Review SEO resultsbull Make a couple tweaks to on-page SEO

1 Publish2 Monitor3 Promote

Monitor Articles

Monitor Sharing

Monitor Discussions

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 5: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

People Donrsquot Need Marketing

Rethinking MarketingOutbound Marketingbull Telemarketingbull Trade showsbull Direct mailbull Email blastsbull Print adsbull TVradio ads

Inbound Marketingbull SEO SEMbull Bloggingbull Social Mediabull RSSbull Free toolstrialsbull Viral videos

Interruption Permission

What Determines Success

bull Inbound Linksbull Fans (Subscribers)

bull Contentbull Inbound Linksbull Fans (Friends)

bull Content

Exponential Effects

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

A Day in The Life of Inbound Marketing

800 - 830 am Check blogs Facebook and Twitterbull Leave some commentsbull Add some new friends

830 - 930 am Publish new blog articlebull Post link on Twitter and Facebook

300 - 330 pm Someone says nice stuff about youbull Vote for it on StumbleUpon Digg etcbull Post link on Facebook and Twitterbull Email friendsemployees to promote it

330 ndash 400 pm Review SEO resultsbull Make a couple tweaks to on-page SEO

1 Publish2 Monitor3 Promote

Monitor Articles

Monitor Sharing

Monitor Discussions

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 6: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Rethinking MarketingOutbound Marketingbull Telemarketingbull Trade showsbull Direct mailbull Email blastsbull Print adsbull TVradio ads

Inbound Marketingbull SEO SEMbull Bloggingbull Social Mediabull RSSbull Free toolstrialsbull Viral videos

Interruption Permission

What Determines Success

bull Inbound Linksbull Fans (Subscribers)

bull Contentbull Inbound Linksbull Fans (Friends)

bull Content

Exponential Effects

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

A Day in The Life of Inbound Marketing

800 - 830 am Check blogs Facebook and Twitterbull Leave some commentsbull Add some new friends

830 - 930 am Publish new blog articlebull Post link on Twitter and Facebook

300 - 330 pm Someone says nice stuff about youbull Vote for it on StumbleUpon Digg etcbull Post link on Facebook and Twitterbull Email friendsemployees to promote it

330 ndash 400 pm Review SEO resultsbull Make a couple tweaks to on-page SEO

1 Publish2 Monitor3 Promote

Monitor Articles

Monitor Sharing

Monitor Discussions

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 7: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

What Determines Success

bull Inbound Linksbull Fans (Subscribers)

bull Contentbull Inbound Linksbull Fans (Friends)

bull Content

Exponential Effects

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

A Day in The Life of Inbound Marketing

800 - 830 am Check blogs Facebook and Twitterbull Leave some commentsbull Add some new friends

830 - 930 am Publish new blog articlebull Post link on Twitter and Facebook

300 - 330 pm Someone says nice stuff about youbull Vote for it on StumbleUpon Digg etcbull Post link on Facebook and Twitterbull Email friendsemployees to promote it

330 ndash 400 pm Review SEO resultsbull Make a couple tweaks to on-page SEO

1 Publish2 Monitor3 Promote

Monitor Articles

Monitor Sharing

Monitor Discussions

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 8: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Exponential Effects

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

A Day in The Life of Inbound Marketing

800 - 830 am Check blogs Facebook and Twitterbull Leave some commentsbull Add some new friends

830 - 930 am Publish new blog articlebull Post link on Twitter and Facebook

300 - 330 pm Someone says nice stuff about youbull Vote for it on StumbleUpon Digg etcbull Post link on Facebook and Twitterbull Email friendsemployees to promote it

330 ndash 400 pm Review SEO resultsbull Make a couple tweaks to on-page SEO

1 Publish2 Monitor3 Promote

Monitor Articles

Monitor Sharing

Monitor Discussions

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 9: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

A Day in The Life of Inbound Marketing

800 - 830 am Check blogs Facebook and Twitterbull Leave some commentsbull Add some new friends

830 - 930 am Publish new blog articlebull Post link on Twitter and Facebook

300 - 330 pm Someone says nice stuff about youbull Vote for it on StumbleUpon Digg etcbull Post link on Facebook and Twitterbull Email friendsemployees to promote it

330 ndash 400 pm Review SEO resultsbull Make a couple tweaks to on-page SEO

1 Publish2 Monitor3 Promote

Monitor Articles

Monitor Sharing

Monitor Discussions

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 10: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

A Day in The Life of Inbound Marketing

800 - 830 am Check blogs Facebook and Twitterbull Leave some commentsbull Add some new friends

830 - 930 am Publish new blog articlebull Post link on Twitter and Facebook

300 - 330 pm Someone says nice stuff about youbull Vote for it on StumbleUpon Digg etcbull Post link on Facebook and Twitterbull Email friendsemployees to promote it

330 ndash 400 pm Review SEO resultsbull Make a couple tweaks to on-page SEO

1 Publish2 Monitor3 Promote

Monitor Articles

Monitor Sharing

Monitor Discussions

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 11: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Monitor Articles

Monitor Sharing

Monitor Discussions

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 12: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Monitor Sharing

Monitor Discussions

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 13: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Monitor Discussions

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 14: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

RSS Simplifies Monitoring

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 15: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Promote Your Content

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 16: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Promote Your Content

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 17: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Promote Flattering Content

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 18: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Agenda

bull Inbound Marketing Synergies

bull Implementation Examplesbull Case Studies

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 19: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Case Study Will It Blend

bull Blog Contentbull 74 videosbull 2m YouTube channel views

bull SEObull Page 1 for ldquoblendrdquobull 55000 inbound links

bull Social Mediabull 83000 channel subscribersbull Over 500 Facebook groupsbull 5 Digg front page stories

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 20: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

What Else ldquoWill It Blendrdquo Should Do

bull Better on-page SEO

bull Tom Dickson needs a Facebook profile

bull Encourage others to create content

bull Promote othersrsquo coverage of them

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 21: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Case Study Website Grader

bull Blog Contentbull 350000 reports generated

bull SEObull Page 1 for ldquoSEO Scorerdquo ldquowebsite SEOrdquo etcbull 34000 inbound links

bull Social Mediabull 3700 Delicious bookmarksbull 25000 visitors from StumbleUpon

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 22: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

What Else Website Grader Should Do

bull Build a better Facebook group

bull Allow others to post a badge with score

bull Some sort of contest

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 23: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

(Free) Tools of the Trade

bull Google Alerts

bull Summize

bull Facebook

bull Twitter

bull StumbleUpon

bull Website Grader

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot

Page 24: Inbound Marketing - Using SEO, Blogs and Social Media Together for Marketing Results

Thank You

Mike Volpe

VP Marketing HubSpot

mvolpehubspotcom

Twittercommvolpe

Linkedincominmikevolpe

Facebook Mike Volpe

httpBlogHubSpotcom

Download these slideswwwSlideSharenetHubSpot