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Overview of the Market Logix Opportunity Reports and prospect leads, including what's included and how these features can improve sale effectiveness for insurance agents and brokers
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Market Logix for AoA Members
Market Logix for AoA Members
2. using market intelligence is key
Smart growth [smahrt grohth] n.
1. getting maximum return from your sales and marketing efforts
See where the opportunities are
These are eating places in New Haven, CT
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* Optional data
Pick a geographic area
Pick some desirable classes and business sizes
Order some leads and have at it
The traditional approach to growth:
Believing that more is better when it comes to leads
Traditional time wasters….
Believing that more is better when it comes to leads
Traditional time wasters….
Working prospects your carriers won’t write
Believing that more is better when it comes to leads
Traditional time wasters….
Working prospects your carriers won’t write
Pursuing businesses that are in financial decline
The smart growth approach:
Pick a geographic area
The smart growth approach:
Pick a geographic area
Identify classes and business sizes that offer the best potential within that market
The smart growth approach:
Pick a geographic area
Identify classes and business sizes that offer the best potential within that market
Clarify which of these are growing / likely to be written
The smart growth approach:
Pick a geographic area
Identify classes and business sizes that offer the best potential within that market
Clarify which of these are growing / likely to be written
Focus your attention on these opportunities
The GeoLogix platform fuels Market Logix
250 million households
35 + million current businesses
70 major data sources
Data built on foundation of individual company record
Enriched by more than 25 years of successful client engagements with top banks
Select up to 5 ZIP codes or 5 counties for each report
Choose either “Size by Number of Employees” or one of the “Location Driven Risk” items as a filter for your information
Partial view of Top 50 classes:
All reports include the essential measures
Select additional measures from these options
All report include the essential measures
Select additional measures from these options
All report include the essential measures
Select additional measures from these options
All report include the essential measures
Top ClassesFilter: New Haven County, CTFilter: 50-99 EmployeesCreated: 11/18/10
Top SICsNumber of
BusinessesValue of
StructuresValue of
InventoriesNumber of
BusinessesValue of
StructuresValue of
InventoriesNumber of
BusinessesValue of
StructuresValue of
InventoriesNumber of
BusinessesValue of
StructuresValue of
Inventories8322 - Individual and family services 17 73021227 639 2 4725982 91 15 68295245 5488211 - Elementary and secondary schools 87 515761229 3117 4 6538340 144 83 509222889 29735812 - Eating places 24 97069066 838 1 1685040 39 5 62678297 156 17 31411729 6378361 - Residential care 7 28656581 246 1 4186200 33 6 24470381 2127361 - Employment agencies 4 16375012 268 1 891072 39 3 15483940 2298748 - Business consulting, nec 4 12053339 148 4 12053339 1488711 - Engineering services 4 18121415 177 1 3081902 41 3 15039513 1367389 - Business services, nec 34 161769504 1330 2 10434900 76 4 6533118 107 28 144801486 11468742 - Management consulting services 6 36412488 224 6 36412488 2248062 - General medical & surgical hospitals 4 108713135 128 4 108713135 1281629 - Heavy construction, nec 3 17599730 133 1 2953580 34 2 14646150 1005411 - Grocery stores 6 8538685 234 6 8538685 2348051 - Skilled nursing care facilities 15 44628410 557 1 6671770 20 14 37956640 5379121 - Legislative bodies 27 185367458 1403 1 5115110 55 26 180252348 13471721 - Painting and paper hanging 4 3427738 158 4 3427738 1581711 - Plumbing, heating, air-conditioning 3 6167083 110 3 6167083 1108351 - Child day care services 6 17800299 127 2 6879100 61 4 10921199 669199 - General government, nec 9 95639672 411 1 0 32 8 95639672 3798641 - Civic and social associations 11 69523248 408 11 69523248 4089224 - Fire protection 8 5318817 219 1 0 37 2 2527003 44 5 2791814 1384953 - Refuse systems 7 12302589 251 1 4591060 42 6 7711529 2088712 - Architectural services 3 46397526 105 1 38814020 38 2 7583506 678011 - Offices & clinics of medical doctors 28 529014375 926 1 110868700 38 4 48742745 136 23 369402930 7517911 - Dance studios, schools, and halls 3 2787446 114 3 2787446 1149111 - Executive offices 5 69733362 220 1 2712430 0 4 67020932 220
Total Top Businesses regardless of Payment Risk Payment Risk - High Payment Risk - Medium Payment Risk - Low
Example includes optional data
With these prospects, selling time is highly productive
Lead information can be imported into agency contact management systems
