Impact  of  Blogs  and  Social  Networking  Sites  to  Business  

(Magic  Eight  Balls)  

Jane>e  Toral  h>p://www.bloggingfromhome.com  

What  is  a  blog?  

#1  A  person  can  derive  income  from  blogging.  

#2  Blogs  can  be  a  tool  to  promote  your  business.  

Ukaymanila.com  

#3  Business  can  adverNse  in  blogs.  Bloggers  can  earn  via  ad  networks,  display  ads.  

Links  per  post  Text  link  is  added  within  a  blog  post  

Review  or  feature  Write  about  a  product,  service,  event  or  experience  

Sitewide  ad  Image  or  text  ad  viewable  on  all  pages  in  the  site.    

Join  adverAsing  network  that  pays  per  impression  or  click  like  Google  AdSense  

#4  Dominate  social  media.  

Do  you  know  what  people  say  about  you?  

Social  media  is  changing  the  rules  of  engagement  

Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines  Source:  Yahoo!-­‐Nielsen  Net  Index  2010  

#5  Use  social  networks  to  influence.  

New  e-­‐mail  markeNng  systems  like  Flowtown.com  has  also  integrated  social  media  component.  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Blog  category)  

1st  place:  Mommy  Talks  by  Precious  BahinNng  h"p://www.mommytalks.net/2010/01/real-­‐leaf-­‐paparazzi.html  

BACKGROUND Apl de Ap + MTV Asia + PH DOT

were in search for the next unsigned PINOY ARTIST

Winner  of  DigitalFilipino  Social  Networking  Awards  2010    (Media  VoNng  category)  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Social  Network  category)  

#6  Users  can  leave  reviews  about  you,  good  and  bad.  

Twi>er  stream  

#7  Users  through  blogs  and  social  networks  can  influence  search  engine  results.  

h>p://developers.facebook.com/plugins  

#8  GlobalizaNon  of  the  individual  

Thank  you!  

h>p://www.e-­‐commercephilippines.com  h>p://www.searchprofileindex.com