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1 I GB Transaction Services I 18. Februar 2013 EXPERIENCE DIGITAL Immersive Business Solutions Optimise your online product presentations with sophisticated visualisation of 3D data

Immersive Business Solutions, T Systems

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Page 1: Immersive Business Solutions, T Systems

1 I GB Transaction Services I 18. Februar 2013

EXPERIENCE DIGITAL

Immersive Business SolutionsOptimise your online product presentations with sophisticated visualisation of 3D data

Page 2: Immersive Business Solutions, T Systems

2 I GB Transaction Services I 18. Februar 2013

A product world with a wealth of varieties

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e: S

pann

…an

Page 3: Immersive Business Solutions, T Systems

3 I GB Transaction Services I 18. Februar 2013

But how can you make it understandible and sell it efficiently?

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ymer

AG

Page 4: Immersive Business Solutions, T Systems

4 I GB Transaction Services I 18. Februar 2013

Challenges and needs in an industry with high product varieties

1.Customisable, complex products are hard to explain and to market

2.Growing pressure to conquer new marketing and distribution channels

3.Visualisation – either expensive or impossible

Page 5: Immersive Business Solutions, T Systems

5 I GB Transaction Services I 18. Februar 2013

Our approach – take digital product data

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/ M

MS

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6 I GB Transaction Services I 18. Februar 2013

Convert and refine into interactive data

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.de

Page 7: Immersive Business Solutions, T Systems

7 I GB Transaction Services I 18. Februar 2013

And create intelligent* web 3D product shows

*) interactive + immersive

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Page 8: Immersive Business Solutions, T Systems

8 I GB Transaction Services I 18. Februar 2013

X3DFBXU3D

iPadTablet

How we do itCAD-2-Web 3D pipeline & Web 3D framework

Capture Convert & Simplify

Design & Refine Develop Deploy Experience

FTP

Assets

Web Service

Stereo

Manufacturer

CAD data

Multitouch

Desktop

Models

PIM data

all known CAD formats

WRLFBX

Web3D Framework

Configurator

Page 9: Immersive Business Solutions, T Systems

9 I GB Transaction Services I 18. Februar 2013

Solutions

1.Tools for dynamic, efficient converting of interactive 3D content from CAD data and product meta data

2.Web 3D clients for 3D planning and configuration in web and on mobile devices (via plug-in or native)

3.Interfaces for integration in sales and distribution processes

Page 10: Immersive Business Solutions, T Systems

10 I GB Transaction Services I 18. Februar 2013

Benefits

1.Increase sales – through elimination of configuration errors

2.Avoid customer disappointments through visualisation

3.Synergies: One platform – multiple channels

4.Lowering costs: re-use existing 3D and product data

Page 11: Immersive Business Solutions, T Systems

11 I GB Transaction Services I 18. Februar 2013

Sales Configurator for Caravans

360° point of view

dynamic night and day lighting

individual floorplans

individual configuration

animated interior features

full supported design features like snapping and collision detection

Page 12: Immersive Business Solutions, T Systems

12 I GB Transaction Services I 18. Februar 2013

Collaborative Sales Configurator

360° point of view

exploded view

predefined perspectives

part-tree for navigation

search

detailed info

save settings

collaboration features

Page 13: Immersive Business Solutions, T Systems

13 I GB Transaction Services I 18. Februar 2013

Cross Channel Commerce

Fully integrated commerce application with a 3D planner

Get URL from prints via QR tags

Mobile: Product Info & Customer Data

Web: 3D Planning & Ordering

Store: Information, Beratung & Order

Customer Service

Service-Chat

Call Center & ReCall

Page 14: Immersive Business Solutions, T Systems

14 I GB Transaction Services I 18. Februar 2013

Mass Customizing Editorwith Shop Integration

Customise covers for mobile phones and tablets with

individual text

individual colours

indivdual 3D logos

individual materials (e.g. plastics, ceramics)

upload of fotos and conversion into reliefs

shop integration

3D printout production pipeline

Page 15: Immersive Business Solutions, T Systems

15 I GB Transaction Services I 18. Februar 2013

EXPERIENCE DIGITAL

[email protected]+49 (0)160 - 90 89 53 84

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