WORKBOOK

Me

My name is...

I have connected with...

This weekend I want to...

My purpose is...

My intention is...

My favorite toy when I was 5 was...

My buddy’s name is I am going to support my buddy by...

I have connected with...

I have connected with...

I have connected with...

I have connected with...

I have connected with...

I have connected with...

I have connected with...

I have connected with...

I have connected with...

I have connected with...

I have connected with...

My team is...

MM

Connects

Cosmology

Essence

Human Nature

What were you born to do? What is your reason

for existing? What special sauce do you bring to any situation? Where do you

serve best?

So what is the point of human existence?

Why are we here? What are we born to

do?

When are you most in your element? When have you resonated with the best part of

human nature? What have you learnt on

your journey to teach others?

How do you see the nature of reality? How is the cosmos

structured?

Purpose

Spiral 0

Purpose

Vision & Values

Skills & Talents

IntentionWhat is your focused

strategic intent? What (emerging) need do you want to solve in the next 2-3 years?

With this purpose in mind, what value do you offer the world -

unique skills, experiences, talents

and capacities? Where do you have virtuosity?

Harnessing these, what is your vision for a better world in 5-7 years time in the

context of the world’s problems? What 4

qualities do you value most in this vision?

What is your reason for existing? What

special sauce do you bring to any

situation? Where do you serve best?

Spiral 1

The Problem

Breakthrough Opportunity

Conventional Mindset

Conventions /Assumptions

ConventionalExplanation

Breakthrough Insights

Breakthrough Proposition

Breakthrough Mindset

It is too costly to scale empowerment

training / coaching to those in need

Lack of empowerment leading to unemployment, under-achievement, stress

etc.

To scale we need to train millions of empowerment professionals

Experts (professionals)

vs. Users

Peer to peer leadership frameworks

WECREATE Toolkit

Given the right tools, peers can empower

each other

We are all experts at

human development

Myth Busting

The Problem

Breakthrough Idea

Conventional Mindset

Conventions /Assumptions

ConventionalExplanation

Breakthrough Insights

Breakthrough Proposition

Breakthrough Mindset

Myth Busting

6

Elements of Value

OPTIMAL

Value Recombination

7

Optimal

The Elevating Pitch

For , who needs or desires

but ,

is a that .

Unlike , the offering

so

8

.

What is the problem (in human terms)?

What is the key breakthrough proposition? For Who; What; How; When?

What are the myths or conventions underlying these?

What are the breakthrough insights?

Which vested interests, influencers and power players could become collaborators in creating positive transformation?

What are the key sweet spots in the system that must be targeted beyond simply the value proposition?

How could you increase accessibility, availability, usability or enjoyability of existing value propositions which meet the need?

What would you have to deliver less of to create more scale or accessibility? How could users deliver some or all of the value proposition?

What are the root causes of the problem?

What is the win win win for ensuring this happens?

What is the breakthrough idea?

Breakthrough Concept

9

Intention

Breakthrough Idea

Breakthrough Insights

What it is product / service and what it will do? How will

people use it? What is its form, function and

features?

What do you know about the space that is unique and runs contrary to your competitors and

historical convention?

What would transform the system

at scale?

BreakthroughProposition

Spiral 2

What is your focused and strategic intent?

What (emerging) need do you want to solve in the next 2-3 years? Why is it not being solved by your

competitors?

10

Impact Model Canvas

Growth Systems

What systems do we need to have in place to reach maximum scale? What people structures do we need to service this delivery model? How can we deploy these over

time to achieve our goals?

Growth Systems

What systems do we need to have in place to reach maximum scale? What people structures do we need to service this delivery model? How can we deploy these over

time to achieve our goals?

Growth Systems

What systems do we need to have in place to reach maximum scale? What people structures do we need to service this delivery model? How can we deploy these over

time to achieve our goals?

Growth Systems

What systems do we need to have in place to reach maximum scale? What people structures do we need to service this delivery model? How can we deploy these over

time to achieve our goals?

Brand StrategyWhat over-arching and engaging story are we going to tell to engage people? How do

we appeal to heard, heart and hand in a distinctive and authentic way How are we going to start and maintain conversations?

Brand StrategyWhat over-arching and engaging story are we going to tell to engage people? How do

we appeal to heard, heart and hand in a distinctive and authentic way How are we going to start and maintain conversations?

Brand StrategyWhat over-arching and engaging story are we going to tell to engage people? How do

we appeal to heard, heart and hand in a distinctive and authentic way How are we going to start and maintain conversations?

Brand StrategyWhat over-arching and engaging story are we going to tell to engage people? How do

we appeal to heard, heart and hand in a distinctive and authentic way How are we going to start and maintain conversations?

Culture & Character

How do people have to behave during ‘business as

usual’ to deliver on the Activities, Resources &

Partnerships? How does this connect with our values, vision and org

intent? What ownership structures do you need to ensure congruence and

maximize impact?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Actions

What Activities do our Value Propositions

require? Our Delivery Channels? Our Fundraising

Strategy? Our Growth Strategy? What do we have

to do to keep our collaboration and networks

intact? Our culture healthy?

Value Proposition

What value do we deliver to the user? What benefits

are we making more accessible, usable or

enjoyable? How is this different from our

‘competitors’? What are the mission-critical elements of the user

experience?

ChannelsDistribution &

Marketing

Through which Channels are we going to reach and keep in communication with our users? Which ones work best? Which ones are most cost-efficient? How are we integrating them with user habits? How can we reach scale?

Users

For whom are we creating value? What needs are we focused on relieving? What problems are we helping to

solve?

Users

For whom are we creating value? What needs are we focused on relieving? What problems are we helping to

solve?

Locality

What is the local context? What impacts user beliefs,

values and behaviors? What are existing

behaviours & cultural codes we can tap into or piggy-

back on?

Culture & Character

How do people have to behave during ‘business as

usual’ to deliver on the Activities, Resources &

Partnerships? How does this connect with our values, vision and org

intent? What ownership structures do you need to ensure congruence and

maximize impact?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Actions

What Activities do our Value Propositions

require? Our Delivery Channels? Our Fundraising

Strategy? Our Growth Strategy? What do we have

to do to keep our collaboration and networks

intact? Our culture healthy?

Value Proposition

What value do we deliver to the user? What benefits

are we making more accessible, usable or

enjoyable? How is this different from our

‘competitors’? What are the mission-critical elements of the user

experience?

ChannelsFunding & Advocacy

Through which Channels are we going to reach and keep in communication with our donors and policy makers? Which ones work best? Which ones are most cost-efficient? How are we integrating them with user habits? How can we reach scale?

Funders

Who are our most important donors and

funders? What needs are they focused on meeting?

Funders

Who are our most important donors and

funders? What needs are they focused on meeting?

Locality

What is the local context? What impacts user beliefs,

values and behaviors? What are existing

behaviours & cultural codes we can tap into or piggy-

back on?

Culture & Character

How do people have to behave during ‘business as

usual’ to deliver on the Activities, Resources &

Partnerships? How does this connect with our values, vision and org

intent? What ownership structures do you need to ensure congruence and

maximize impact?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Actions

What Activities do our Value Propositions

require? Our Delivery Channels? Our Fundraising

Strategy? Our Growth Strategy? What do we have

to do to keep our collaboration and networks

intact? Our culture healthy?

Value Proposition

What value do we deliver to the user? What benefits

are we making more accessible, usable or

enjoyable? How is this different from our

‘competitors’? What are the mission-critical elements of the user

experience?

ChannelsFunding & Advocacy

Through which Channels are we going to reach and keep in communication with our donors and policy makers? Which ones work best? Which ones are most cost-efficient? How are we integrating them with user habits? How can we reach scale?

Funders

Who are our most important donors and

funders? What needs are they focused on meeting?

Funders

Who are our most important donors and

funders? What needs are they focused on meeting?

Globe

What is the global context within which we are

working? What impacts potential and current

donor beliefs, values and behaviors?

Culture & Character

How do people have to behave during ‘business as

usual’ to deliver on the Activities, Resources &

Partnerships? How does this connect with our values, vision and org

intent? What ownership structures do you need to ensure congruence and

maximize impact?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?Resources

What Resources (stuff, people, infrastructure) does out Value Proposition require? Our Delivery Channels? Our Funding Channels? Our Fundraising Strategy? Our Growth Strategy? Our partnerships?

Value Proposition

What value do we deliver to the user? What benefits

are we making more accessible, usable or

enjoyable? How is this different from our

‘competitors’? What are the mission-critical elements of the user

experience?

ChannelsFunding & Advocacy

Through which Channels are we going to reach and keep in communication with our donors and policy makers? Which ones work best? Which ones are most cost-efficient? How are we integrating them with user habits? How can we reach scale?

Funders

Who are our most important donors and

funders? What needs are they focused on meeting?

Funders

Who are our most important donors and

funders? What needs are they focused on meeting?

Globe

What is the global context within which we are

working? What impacts potential and current

donor beliefs, values and behaviors?

People, Planet, Play Costs

What social and environmental costs are a

direct or indirect outcome of our Key Activities and Key

Resources? How can we mitigate against this?

People, Planet, Play Costs

What social and environmental costs are a

direct or indirect outcome of our Key Activities and Key

Resources? How can we mitigate against this?

Financial Costs

What are the most important costs inherent in our delivery model? Which Key Resources are most

expensive? Which Key Activities are most expensive? What do we need to invest in to ensure our purpose is

achieved?

Financial Costs

What are the most important costs inherent in our delivery model? Which Key Resources are most

expensive? Which Key Activities are most expensive? What do we need to invest in to ensure our purpose is

achieved?

Revenue Streams & Pricing

What are our revenue streams? What prices are we charging? What value are our funders / donors / users

really willing to pay? How much does each Revenue Stream contribute to overall revenues? What is break-even

target?

Revenue Streams & Pricing

What are our revenue streams? What prices are we charging? What value are our funders / donors / users

really willing to pay? How much does each Revenue Stream contribute to overall revenues? What is break-even

target?

Revenue Streams & Pricing

What are our revenue streams? What prices are we charging? What value are our funders / donors / users

really willing to pay? How much does each Revenue Stream contribute to overall revenues? What is break-even

target?

People, Planet, Play Impacts

What outcomes do we value most for our target users? What behaviours and beliefs do we want to change?

How can we measure these accurately and cost-effectively? Is there a way to include measurement

within the user experience?

People, Planet, Play Impacts

What outcomes do we value most for our target users? What behaviours and beliefs do we want to change?

How can we measure these accurately and cost-effectively? Is there a way to include measurement

within the user experience?

Impact Model Canvas

Growth SystemsGrowth SystemsGrowth SystemsGrowth Systems Brand StrategyBrand StrategyBrand StrategyBrand Strategy

Culture & Character

CollaborationsCollaborations Actions Value Proposition

ChannelsDistribution &

Marketing

UsersUsers LocalityCulture & Character

CollaborationsCollaborations Actions Value Proposition

ChannelsFunding & Advocacy

FundersFunders

LocalityCulture & Character

CollaborationsCollaborations Actions Value Proposition

ChannelsFunding & Advocacy

FundersFunders Globe

Culture & Character

CollaborationsCollaborations

Resources

Value Proposition

ChannelsFunding & Advocacy

FundersFunders Globe

People, Planet, Play Costs

People, Planet, Play Costs

Financial CostsFinancial Costs Revenue Streams & PricingRevenue Streams & PricingRevenue Streams & Pricing People, Planet, Play ImpactsPeople, Planet, Play Impacts

12

DisruptiveProposition

Scale Model

Revenue Model

How will value be delivered and scaled?

What assumptions have you made about

this?

What are all the funding and revenue streams? How can you leverage your

value / assets? Who will you charge and

how much?

What positive service will you deliver for

society, the environment and the

flourishing of the team?

People Planet Play Model

What it is product / service and what it

will do?Prototype

Spiral 3

MVP

13

STA

GE

FOCU

SKE

Y Q

UES

TIO

NS

THE

PRO

JECT

1CO

NN

ECTI

ON

THE

PRO

BLEM

, TH

E N

EED

OR

DES

IRE

AN

D W

HY

IT IS

IMPO

RTA

NT

IN H

UM

AN

TER

MS

FOR

YO

U &

A

FLO

URI

SHIN

G

SOCI

ETY

Wha

t is

the

pro

blem

or

nee

d?

Wha

t is

you

r in

ten

tion

aro

un

d it

? H

ow m

an

y p

eop

le

have

it?

Wha

t a

re t

he m

ost

shoc

kin

g f

act

s a

nd

fig

ure

s? C

an

you

tel

l us

abo

ut

one

per

son

who

is s

uff

erin

g?

How

doe

s th

at

feel

d

eep

wit

hin

you

? W

hy m

ight

thi

s re

son

ate

w

ith

ma

ny

mor

e p

eop

le?

Why

sho

uld

we

list

en t

o yo

u?

Why

are

you

invo

lved

? H

ow

doe

s it

imp

act

you

? W

hat

is a

t st

ake

for

yo

u?

Wha

t a

re y

our

pa

st s

ucc

esse

s th

at

rela

te t

o th

is is

sue?

Wha

t is

the

hea

dli

ne

keep

ing

us

list

enin

g?

2CO

NTE

XT

WH

Y CU

RREN

T O

R PR

EVIO

US

SOLU

TIO

NS

HAV

E FA

ILED

TO

SO

LVE

THE

PRO

BLEM

W

ITH

IN T

HE

CULT

URA

L CO

NTE

XT

Wha

t ha

s a

lrea

dy

been

tho

ug

ht o

f th

at

has

fail

ed?

Wha

t a

lrea

dy

exis

ts b

ut

is n

ot

ava

ila

ble,

usa

ble

or e

njo

yabl

e en

oug

h fo

r a

m

ass

sol

uti

on?

Whe

re h

ave

all

you

r ‘c

omp

etit

ors’

got

to?

Wha

t m

odel

s of

ch

an

ge

have

bee

n a

pp

lied

(a

nd

whe

re h

ave

th

ey g

one

wro

ng

)?

3CO

NVE

NTI

ON

S

THE

ASS

UM

PTIO

NS,

BE

LIEFS

AN

D M

YTH

S A

BOU

T H

UM

AN

N

ATU

RE &

TH

E W

ORL

D T

HAT

O

RIG

INAT

E TH

E PR

OBL

EM

Wha

t a

re t

he u

nd

erly

ing

ass

um

pti

ons

tha

t or

igin

ate

the

pro

blem

? W

hat

are

the

thi

ng

s ev

eryo

ne

thin

ks t

hat

are

act

ua

lly

the

root

ca

use

s of

the

pro

blem

? W

hat

are

the

key

re

aso

n’s

tha

t ot

her

peo

ple

’s m

odel

s d

o n

ot

wor

k? W

hat

pa

rt o

f th

e cu

rren

t st

ory

is n

o lo

ng

er w

orki

ng

?

4CO

NSC

IOU

SNES

S SH

IFT

THE

INSI

GH

TS,

CREA

TIVE

LEA

PS &

BR

EAKT

HRO

UG

H

THIN

KIN

G O

F TH

E TE

AM

How

do

you

see

thi

ng

s d

iffe

ren

tly?

Wha

t is

yo

ur

insi

ght

into

hu

ma

n n

atu

re o

r th

e w

orld

tha

t op

ens

up

a n

ew p

ossi

bili

ty?

Wha

t is

you

r ep

ipha

ny?

5CO

NCE

PT

THE

SOLU

TIO

N

DES

IGN

& IT

S BU

SIN

ESS

&

DEL

IVER

Y M

OD

ELS

&

ROA

DM

AP

Wha

t is

the

ess

ence

of

you

r id

ea o

r p

roje

ct

(or

the

ques

tion

you

wa

nt

to in

vest

iga

te /

a

nsw

er)?

Wha

t, f

or w

ho, w

hen

, whe

re?

How

is it

des

ign

ed t

o w

ork

for

rea

l-p

eop

le?

How

wil

l the

y u

se it

? H

ow c

an

it b

e su

sta

ina

ble?

Sca

lea

ble?

Wha

t is

a

pro

toty

pe

an

d M

VP

for

the

con

cep

t?

Lon

ger

ter

m, w

hat

is t

he r

oad

ma

p f

or

seiz

ing

the

op

por

tun

ity?

6CO

NVI

CTIO

NTH

E PU

RPO

SE,

VISI

ON

& S

TRAT

EGY

FOR

EXEC

UTI

ON

Wha

t is

the

pu

rpos

e of

the

pro

ject

or

ente

rpri

se?

Who

is t

he t

eam

tha

t ha

s co

nvi

ctio

n t

o ex

ecu

te?

Wha

t is

the

des

ired

st

ate

of

the

syst

em a

ccor

din

g t

o yo

ur

visi

on?

Wha

t a

re y

ou r

esol

ved

to

do

as

spec

ific

op

era

tin

g a

nd

bra

nd

/ f

un

dra

isin

g

stra

teg

ies

to g

et t

here

?

7CO

NCR

ETE

IMPA

CT

THE

DES

IRED

STA

TE

ALO

NG

WIT

H

QU

AD

RUPL

E BO

TTO

M-L

INE

IMPA

CT M

EASU

RES

INCL

UD

ING

NEW

BE

HAV

IORS

&

PATT

ERN

S CR

EATE

D

How

doe

s it

, or

cou

ld it

, ha

ve a

n im

pa

ct?

Wha

t a

na

log

ies

or p

ara

llel

s ca

n y

ou d

raw

on

to

dem

onst

rate

it?

How

wil

l you

m

easu

re t

his

imp

act

? W

hat

new

beh

avi

ors

an

d p

att

ern

s d

o yo

u h

ope

to c

rea

te?

How

d

oes

this

bri

ng

abo

ut

the

pre

ferr

ed s

tate

of

the

syst

em in

you

r vi

sion

? W

hat

othe

r im

pa

cts

do

you

exp

ect?

Wha

t is

the

siz

e of

p

ie a

nd

the

sli

ce o

f p

ie?

How

ca

n y

ou b

rin

g

it t

o li

fe in

wor

ds

or im

ag

es?

Wha

t d

o yo

u

wa

nt

from

the

list

ener

? W

hat

is t

he c

all

to

act

ion

?

Impa

ct S

tory

14