I T E003 Shih 091707

IT 2.0 with Three Clicks to Success On-Demand

Jason HunterManager, Support + ServicesVicon Motion Systems

Clara ShihDirector, AppExchange Product Line Managementsalesforce.com

Donald DySenior Manager, ITMagma Design Automation

Travis BryantSenior Sales Engineersalesforce.com

Safe Harbor Statement

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

What is Being Asked of Today’s CIOs?

2007 CIO Survey

1 Improve the quality of IT services

2 Improving IT governance

3 Improve the link between business and IT

4 Demonstrating the business value of IT

5 Building business skills in IT

What is IT 2.0?

IT 1.0: The Old Way

Legacy Code

Complex Dependencies

“Just Make Sure Nothing Breaks”

1 Improve the quality of IT services

2 Improving IT governance

3 Improve the link between business and IT

4 Demonstrating the business value of IT

5 Building business skills in IT

Drive business results by delivering new projects

IT 2.0: The AppExchange Way

67

183228

300

430

The New Model Delivers Choice to Customers

550 Apps!

500

What is the AppExchange?Your One-Stop Shop for Business Applications

2. Find 3. Evaluate4. Install & Deploy

Search Browse Filters AppExchange

Essentials

1. Learn

Best practices blog

Case studies Whitepapers Popular apps

Ratings & Reviews

Demo Test Drive Contact Partner

Easy to install and uninstall

Deploy to your entire company with one click

Don’t forget to submit your review!

Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Today

31,500+

Customers Love the AppExchange

Customer Installs to Date

Why is Everyone So Excited?

700+ Applications

13 Application Categories

13 Industry Verticals

35,000+ Developers

With AppExchange, we can immediately begin test driving and installing new applications to leverage the best ideas and new development without reinventing the wheel. —Jan LaHayne

CIO, Littelfuse

Top Ten Innovations of 2006– Forbes Magazine

Today’s Agenda

AppExchange Overview

Demonstration

Reducing IT’s Burden (Magma Design Automation)

Overcoming Limited Resources (Vicon Motion Systems)

Panel Q&A

Use of Salesforce Has EvolvedHow AppExchange Fits with the Platform and CRM

2World’s first multi-tenant language & development platform

3World’s on-demand applications marketplace1World’s most

trusted enterprise CRM

http://ideas.salesforce.com/article/show/64378

What’s the Value to IT?

Take advantage of the best ideas and technologies from 35,000 developers. Easy to customize. No need to build, integrate, and maintain.

Trusted applications that install directly into your Salesforce account on-demand. Instantly deploy.

Use the AppExchange to get a head start with On Demand. It’s as easy as buying a book on Amazon.com.

Hundreds of Pre-Integrated Solutions

The Way of the Future is Simplicity

Reduces your burden

What Opportunities Does The AppExchange Present?

• Email Marketing• Integrated Telephony• Data Quality• Configuration Tools

• IT & Operations• Human Resources• Finance & Administration• R&D

• Pre-sales Processes• Sales and Marketing Productivity• Vertical Expertise• Post-sales Business Processes

Pre-Integrated Solutions

Automate More Business Processes

Extended CRM

How are IT Departments Using AppExchange?

Best-of-Breed Applications from Over

350 Partners

Free Dashboards & Add-ons

Salesforce Labs Customizable Templates

How are IT Departments Using AppExchange?Best-of-Breed Applications from Over 350 Partners

Free Dashboards & Add-ons

Salesforce Labs Customizable Templates

http://www.ebay.com/



Agenda


Demonstration



Panel Q&A

Demonstration

TRAVIS BRYANT

Senior Sales Engineer, salesforce.com

Agenda


Demonstration



Panel Q&A

DONALD DY

Customer Presentation

Senior Manager, IT

SalesService & SupportMarketingCustomer Delight

SalesService & SupportDevelopmentRelease ManagementTech CampaignsLibrary RequestsFinanceProductsProject ManagerPR ManagerEmail Campaigns

Sales

April 10, 2023 - 19

What is Magma?

Driving Chip Companies’ Success• EDA Software for the Semiconductor Chip Industry

• Fastest Growing Chip Design Software Company

Chips designed using Magma are in leading electronics products in use every day:

• Cellular phones

• Game consoles

• Portable music players

• Telecommunications

April 10, 2023 - 20

Magma is All Around You

Samsung Miniket Digital Camcorder

Sony PSP

Nokia 5300

DoCoMo Sharp SH902i

Sony Ericsson K700i

April 10, 2023 - 21

What is Magma?

Key Stats

• 860 Employees

• 23 Offices Worldwide

• Headquartered in San Jose, CA

• 60+ Sales People

• Lots of R&D and field engineers

• Nasdaq: LAVA

April 10, 2023 - 22

Semiconductor Companies Know Magma

April 10, 2023 - 23

Salesforce at Magma

• 750 Salesforce Licenses

• Salesforce Automation

• Customer Support

• R&D Development Process

• Highly Customized Org

• Lean Salesforce team

Source: Customer-provided data.

SalesService & SupportDevelopmentRelease ManagementTech CampaignsLibrary RequestsFinanceProductsProject ManagerPR ManagerEmail Campaigns

Sales

April 10, 2023 - 24

Our Apps: Before AppExchange

• Highly complex business processes- Rapid Growth/Rapidly Changing Environment

- 200 – 850+ employees in the last 4 years

• Custom Applications built in house based on business need

• Development Resources dedicated to building custom applications

April 10, 2023 - 25

Our Apps: After AppExchange

• Highly complex business processes

• Changing the way we look at apps. - We’ll look at the AppExchange to see if what we need is available

rather than try to develop the application

• Advantages of using the AppExchange- Time savings

- Cost Savings – Some Apps are available for free $$$

- Highly Customizable

- Ability to Test Drive Applications

- No need to reinvent the wheel

April 10, 2023 - 26

AppExchange Applications

nsite Quoting ApplicationComplete Order Management System from Quote Generation to License Key Delivery

• Purchase Requisitions

• Travel Authorization Approval

• Future Business Requirements

April 10, 2023 - 27

AppExchange Applications

Salesforce Labs Expense Reporting• Using a third party vendor for expense reporting

• Costly, hard to maintain• Familiar look and feel vs. using a another vendor• Ability to Test Drive• Highly Customizable• Free

Agenda


Demonstration



Panel Q&A

JASON HUNTER

Customer Presentation

SalesSalesService & SupportInstallation IssuesSystem InstallationsService EntitlementsQuote GeneratorDevelopmentRMAsVicon Training CoursesMass Update Contact AddressService & Support DashboardCreate Assets from Product InfoProject and Issue ManagementTime TrackingMass Transfer Oppty. OwnerView All Open Tasks at AccountCase History TimelineAdoption DashboardsDisplay All Contact RolesAuto vCardScribe Sales Order ComponentFlex Pie ChartPollzter

Manager, Support + Services

Vicon Motion Systems, Inc.

Diverse Customer Base

High price point means high expectations

Significant revenue/customer growth

INDUSTRY: 3D Precision Optical Measurement

EMPLOYEES: 120

GEOGRAPHY: UK HQ, US

PRODUCT(S) USED: SFA, Service & Support, 6 custom apps, 2 customized AppExchange apps

# USERS: 42 (Sales & Support)

Key Challenges

Business Challenge

– On-site installations

• Assessing customer’s needs

• Allocating resources

• Tracking communications

• Visibility to stakeholders

Technology Challenge

– Islands of information

– Limited resources & expertise

Customer Demo

Pollzter – collects survey data– Pre-Installation survey assesses customers expectations

– Post-Installation survey assesses customers experiences after the installation is complete

System Installations– Started as Apex “Project Management” module

– Lets us assign appropriate resource to installation and track progress through planning and

completion.

AppExchange Results

AppExchange applications deliver real and immediate benefits to our business

– Dramatically increased visibility and accountability for onsite installations

– Survey results reduce costly on-site installation delays and oversights

– Easy to equitably distribute project assignments

AppExchange Results

Why our company uses AppExchange

– Makes customization easy

– Significantly enhances features of Salesforce CRM

Future plans for AppExchange

– Software Licensing

– Service Entitlements

– Quote Generation / Order Processing

Why Salesforce = CIO Success

Focus on Innovation, not infrastructure

Increase IT output while minimizing risk and costs

Deliver on today’s accelerated project timelines

Leverage the ideas of a worldwide community

Agenda


Demonstration



Panel Q&A

Panel Q&A

Moderator: Clara Shih

Director, AppExchange Product Line Management

Salesforce.com

Jason Hunter

Support + Services

Vicon Motion Systems

Travis Bryant

Senior Sales Engineer

salesforce.com

Donald Dy

Senior Manager, IT

Magma Design Automation

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Thank You!

Clara Shih

Director, AppExchange Product Line

[email protected]

blogs.salesforce.com/the_appexchange_blog

Jason Hunter

Support + Services

Vicon Motion Systems

[email protected]

Travis Bryant

Senior Sales Engineer

salesforce.com

[email protected]

Don Dy

Senior Manager, IT

Magma Design Automation

[email protected]