Hsmai newsletter cougar chapter

TO BE THE LEADING SOURCE FOR SALES AND MARKETING INFORMATION, KNOWLEDGE, BUSINESS DEVELOPMENT, AND NETWORKING

FOR PROFESSIONALS IN TOURISM, TRAVEL, AND HOSPITALITY.! http://www.hsmai.org/

HSMAI Newslet ter

University of Houston Conrad N. Hilton Cougar Chapter

HSMAI Cougar Chapter Members,

Thank you for a wonderful year. We

can proudly say that we are now one of

the fastest growing and most active

organizations in the Conrad N Hilton

College. With only one year under are

belt we have successfully added more

than fifteen active members to the

HSMAI organization. A job well done, I

would like to congratulate each and

everyone of you for making this

organization come alive. This however is

only the beginning as the future looks

even more promising for the HSMAI

Cougar Chapter. We are clearly

becoming the most innovative and

dynamic student organization in the

college. Driven to become future leaders

in the Tourism, Travel, and Hospitality

Industry we strive to use HSMAI as a

source for sales and marketing

information, knowledge, business

development, and networking. As student

members of the Cougar Chapter we will

use the knowledge learned in class and

apply it to develop skill-full projects that

will enhance are professional image as an

organization and individually. We will

strive to become an organization of

highly developed students with

dependable skills in Marketing, Public

Relations, Event Planning, and Revenue

Management. Last but not least, we will

make HSMAI Cougar Chapter the most

enjoyable and sought after organization

to be apart of because we will have FUN

along the journey to success.

To receive the latest information

about HSMAI Cougar Chapter please

log-on to:

[email protected]

This email account has been

created to provide us with an efficient

and accessible means of

communication amongst one another.

The email account is available for all

members to use and will allow

everyone to send emails and updates

related to HSMAI. The use of a

members email account will allow us

to develop an organized database of

contacts with email address, and

phone numbers that will be easily

accessible and overtime lead to a large

networking pool of contacts. Also,

with time this email account will be

used to record or store previous

documents for future members to

use, whether it be “How to run a

fundraiser” or a “Thank You” letter

allowing members to view all previous

messages will save time and eliminate

confusion. May I add that If you wish

to personalize your message you can

still leave your name at the footer of

the email. Future plans for bettering

the email account would be to create

member profiles and post meetings/

event on gmail calender. Again, this

email account is for all to use and I

hope it will be a useful and continuos

tool for present and future HSMAI

cougar chapter members.

Remember Password: marketing

ARTICLES OF

INTEREST:

1.1INTRODUCTION

1.2NEW EMAIL ACCOUNT

2.1COUGAR GROUNDS PROJECT

3.1UPCOMING EVENTS

3.2FUTURE GOALS

3.3INSTALL MEAGAN AS PRESIDENT

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL ! SPRING 2009

mailto:[email protected]

http://www.hsmai.org


mailto:[email protected]



COUGAR GROUNDS PROJECT

Objectives of project include

developing marketing strategies for Cougar

Grounds Coffee Shop that will stimulate

sales growth, revenue optimization, and

name recognition to obtain maximum

performance levels. Provide students with

an opportunity to employ professional

marketing concepts in business

atmosphere. Provide students with

leadership and management skills.

Currently: We are trying to create a

database of people interested in working

on the Cougar Grounds project. If you

could send me your hours of availability,

name, and phone number we can begin to

form groups with one another and start

collaborating ideas to move this project in

a progressive direction.

Meeting times as of now are 9 a.m.

Monday-Friday in Cougar Grounds or by

time requested. Morning meetings will be

beneficial towards us because it will allow

us to witness a steady inflow of consumers

and their behaviors. Based on your

enthusiasm please join others and myself as

many mornings as you would like. The

more time we spend consistently

progressing the better the outcome.

Recently, We had a conference call

with Qualtrics the online survey

software company. The call consisted of

them navigating us through the process

of designing a survey. Some advantages

of using Qualtrics software is that it

gives you the option as survey builder to

create a unique and interesting layout of

questions that will capture the attention

of survey takers and keep them

motivated to accurately answer

questions. It also provides organization,

and other easy to use tools. We can have

a brief overview of the system when

time permits us to.

The next step in the Cougar

Grounds project will be a Analyzing

Consumer Purchase History, Cost

Control Analysis, Obtaining Detailed

Record of Sales, Determine focus points

of survey, and Distributing Survey. I also

believe Professor Lattin’s Consulting

Class would like to correlate with us on

this project.

THE COUGAR

GROUNDS

STUDENT

MARKETING

PROJECT

OBJECTIVES OF HSMAIFor those of you looking for a

great opportunity to experience

research development in

consumer expertise and

intelligence, strategic marketing,

marketing communications, and

public relations join us to develop

the first ever student based

marketing project for Cougar

Grounds Coffee Shop.






Leadership Experience A new Student Leadership Program will allow

students to work directly with the University Hilton’s

general manager in student management positions on a

number of hotel operational projects, including receiving

hands-on experience in the multi-dimensional aspects of

an actual hotel remodeling project.

When the renovation is complete and the Student

Leadership Program is implemented, our facilities and

programs will be like no other,” attests Bowen. “Without

a doubt, the stature of the Hilton College will be

significantly elevated within academic circles and

throughout the hospitality industry. This upgrade will

result in better-trained graduates for all sectors of the

hospitality business and keep with Conrad N. Hilton’s

wish to create American hotel managers and top

executives who can compete globally.”

Building a relationship with the Hilton Hotel will

afford hospitality students an enhanced experiential

learning environment designed to better prepare

graduates to succeed in our fast paced and dynamic

industry.”

HSMAI Involvement We learned that “market positioning refers to the

activities that a firm undertakes to place the brand in

customers’ minds so they understand what the brand is

and who its competitors are”. With the renovation of the

Hilton Hotel we are presented with the opportunity to

experience the procedures of repositioning a hotel. A

skill set usually obtained in the later years of a career, we

as student members of HSMAI can gain an edge on the

competition by using this opportunity to deepen are

marketing skills in areas such as Branding, Market

Positioning, Repositioning, and Public Relations.

We will support the Student Leadership Program

and build a relationship with all those who will share

with us knowledge and guidance towards our goals. The

goal of the project will be to develop and present a

analysis of the desired position market after renovation,

forming ways of promoting the newly renovated hotel,

along with working along side the Hilton Hotel

Marketing and Sales Staff to further develop knowledge

of the repositioning process.

THE HILTON UNIVERSITY

HOTEL BRANDING AND

MARKET POSITIONING

PROJECT

OVERVIEWThe Hilton University of Houston Hotel and Conference

Center is getting a facelift. A $12 million facelift! Through

a consulting services agreement with Hilton Hotels, the

Conrad N. Hilton College of Hotel and Restaurant

Management is redeveloping the existing hotel property

into a state-of-the-art hotel and conference center that,

upon completion, will provide hospitality students

studying at the top-ranked College with a new training

facility and enhanced experiential learning program

second to none.

Renovation is slated to begin in late fall with completion

targeted for December 2009.

INVESTOR NEWSLETTER ISSUE N°3! SPRING 2009



FUNDRAISER CONCEPT IDEAS 1 & II! SPRING 2009

5k R

un!

FUNDRAISER GOALS !

1ST ANNUAL

CONRAD N. HILTON

4 ON 4

BASKETBALL

TOURNAMENT

The outlining purpose of establishing a

fundraiser is to raise money to provide

scholarship funds for all active members who

display enthusiastic interest in Hospitality Sales

and Marketing. Therefore, the money raised

from the fundraiser will be used as an incentive

for students to join HSMAI, because not only

will they be receiving the leading source for

sales and marketing information, knowledge,

business development, and networking by

joining but also funding that will cover their

HSMAI initiation fee.

No matter which fundraiser we choose to

pursue, the goals of each are very similar.

Besides raising money we want to build

relationships. We want to build connections

and bring together the people of Conrad N

Hilton College, University of Houston,

Houston Area Professionals, HSMAI Houston

Chapter Members, and local communities.

We are in the business of hospitality, the

business of bringing people together for the

common purpose of celebrating life.

We are a student organization of very

ambitious and innovative students who

together can reach any goal set before us.

Planning a fundraiser of this magnitude will

be challenging. However, if we set forth

attainable goals and work in a progressive

movement and start now we can accomplish a

successful fundraiser event.

In the end, the fundraiser event will give

us a pool of connections and networking

opportunities by having built key

relationships. The fundraiser will teach us

skills in Event Planning, Event Marketing,

Public Relations, Team Management, and

hours of experience.

Goals

Short Term

Timeline!

Establish Event Committee!Research “How To” !

D e t e r m i n e R u l e s a n d Regulations

Create List of Contacts!Locate Sponsors

Create Advertisement !





Upcoming Events •Social at Buffalo Wild Wings and Pool/

Volleyball Social @ U.H. Recreational

Center

•Guest Speaker provided by Heather

Kennedy

•HSMAI Cougar Chapter Elections

•Lunch-Ins with Houston Chapter

Future Goals

Build a relationship with the Bauer

College of Business &

Entrepreneurship

Set up booth at Bauer College

Organization Fair

Let Business students aware of

the fact that we exist and they can join

HSMAI

Create Committees within

organization for added support

Event/Project Committee

Public Relations/Communications

Committee

Recruiting Committee

Educational Committee

Treasury

Social Committee

Focus on building a network of

professional contacts

We need to develop the right

contacts to gain a competitive edge of

other Universities

By attending more lunch-ins and

Houston Chapter Events we can network

with people who will enhance our

chapter and careers

Cold calls like it or not will help

us in the long run

Us the basketball tournament as

an incentive to reach out

Following up with people we have

met or have come in contact with via

thank you letters etc.

Improving the general public

within the Hospitality Industry of HSMAI

Focus on recruiting for the future

Develop presentations for

classrooms to promote HSMAI and

projects

Develop shadowing program

within HSMAI for future undergraduate

members to take leadership roles

Establish at least one mandatory

meeting to meet and greet with new

members

Create visible profiles of current

members to make ourselves approachable

and accessible to all students interested in

learning about HSMAI

Create mission statements that

will attract students to want to join us in

our mission to succeed.

N e x t M e e t i n g :

M a r c h 2 3 r d @

1 2 : 0 0 P . M .

F o r t h e l a t e s t

u p d a t e s l o g - o n t o

h s m a i . c o u g a r c h a p t e r @

g m a i l . c o m

HSMAI

NEWSLETTER STAFFEric Frankum

Chief Editor

HSMAI MEMBERS

President Meagan Tomlin

Vice President Greg Kirkham

Social Chair Ethan Koczka

Public Relations Freddie Floyd

Educator Michelle Wilkerson

Event/Project Chair Eric Frankum

Distinguished Staff Member Dr.

Stowe Shoemaker

University of Houston

Conrad N. Hilton

HSMAI Cougar Chapter


