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How To Use Text Marke/ng Effec/vely In Your Business Terry Francis - Head of Sales and Business Development

How To Use Text Messaging Effectively In Your Business

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Page 1: How To Use Text Messaging Effectively In Your Business

HowToUseTextMarke/ngEffec/velyInYourBusiness

TerryFrancis-HeadofSalesandBusinessDevelopment

Page 2: How To Use Text Messaging Effectively In Your Business

80%ofMobileUsersusetheirdevicewhile

watchingtheTV

OpenrateofTextis98%comparedto22%ofe-mail

Over98%ofTextmessagesareopeninginunder3Minutes

Mobileoffersareredeemed10xhigherthanprint

offers

91%ofsmartphoneusershavetheir

mobilewithinarmsreach24/7

SendingpaLentstextremindersabout

appointmentscouldsavetheNHSupto£900

millionayear

ABriLshsurgeonDavidNoQperformedalife-savingoperaLon.Byreceivingastep-by-stepinstrucLononthesurgeryviatextmessage

InNovember2004TonyBlairbecamethefirstprimeministertouse

textmessagestoanswerquesLonsfromvoters

Onaverageapersoncheckstheirmobilephonearound210Lmesperday

Let’sTalkFactsandFigures

Page 3: How To Use Text Messaging Effectively In Your Business

4ElementstoMakeYourTextCampaignSuccessful

ClearandConciseContent

SegmentYour

Audience

CalltoAc/on Timing

Test.Track.Repeat.

Page 4: How To Use Text Messaging Effectively In Your Business

Restaurants

RestaurantsfindatexLngserviceparLcularlyusefulwhenofferingoneoffdeals,promoLonsorsimplywhentheywanttoencouragecustomersintotheirrestaurantduringquieterperiods

Retail

Vouchercodes,oneoffsalesandnewitemscomingintostockarejustafewofthewaysinwhichretailbusinessesareabletomakethemostof

onlineSMSservices

Retail

Finance

FinancialOrganisaLons,canuseTexttokeepaccountholdersupdatedontransacLons.TheycanscheduleTextreminderswhentheirclientsnext

paymentisdue.

UseTextMessagingtoinformaboutSchoolclosures,examandcourseworkresults.Studentabsence,sickness,a[erschoolclubsandschool

noLces

EducaLon

Page 5: How To Use Text Messaging Effectively In Your Business

Healthcare

Retail

SendingTextMessagesaboutjobopportuniLestotoperspecLveemployees.Datesand

remindersofanyinterviews.PersonalisaLonoftheTextcanhelpaQendance

Recruitment

Gyms

GymscansendoutmoLvaLonalmessagestotheirclients.Bringafriendforfreesessions,membership

renewalsandpromoLonalevents

EstateagentscansendtextmessagesforviewingconfirmaLonsorappointments.CreatealisLngsclientstobenoLfiedregardingrelevant'open

house'eventstoaQend.

EstateAgents

Text-messagingisparLcularlygoodforhealthcareprovidersasappointmentreminderscanbesentstraighttopaLents.KnowingtheinformaLonwill

bedeliveredwithenhancedconfidenceonconfidenLality

Page 6: How To Use Text Messaging Effectively In Your Business

§  AppointmentReminders§ MoLvaLonalMessages§  ProductLaunches§  OrderconfirmaLons§  DeliveryNoLficaLons§  Special/ExclusiveOffers

SummaryofTextMessages

§  ProvidingVouchers§  EventNoLficaLons§  AcLonReminders§  PaymentReminders§  VoLng§  RequestInformaLon

Page 7: How To Use Text Messaging Effectively In Your Business

WeWantToHelpYou

AllofusatTextAnywhereareheretohelpyougetthemostoutofTextMessaging

Foryourfreesign-upandgetyourfreetextmessagespleasegoto:

hQps://textanywhere.textapp.net/web/register/register.aspx

SLllnotsurehowtomakeSMSworkforyou?WanttoknowmoreaboutourTextproductsandservices?Pleasefeelfreetocontactourfriendlycustomercareteamon08451121302ore-mail

[email protected]