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How to usesocial media to

boost recruitment

Not just an advertising channel

• Social media is not just a publication channel. If you use it, have an active presence

• Use social media also to follow interesting people and competitors

The strength is in the networks

• The power of social media is in the networks. Build and nurture them already before you need to recruit

• Social media is full of great applicants, but also great messengers

Get the entire company involved!

• Utilise your employees’ personal networks– Encourage people to spread the

word about open positions

• Ask your personnel to update their LinkedIn profiles and to link them to your company profile

• Bring out your talented people. Candidates will want to know, who they’ll be working with

Dare to stand out

• Recruitment is also marketing. Involve marketing people in the process

• Candidates appreciate a personal touch– Avoid recruitment jargon. Be

honest about what sort of character is required for what sort of job

– In social media, even a small company can have a big presence

Pay attention to channel selection• Use a combination of different

channels – social media and others – to advertise open positions

• Select channels based on the position you’re hiring for– The channels you use relay a strong

message of your company culture

• Make sure that you send a coherent message through all channels

Mind the basics

• Make sure that your company profiles are up to date

• Make sure your electronic application form works properly

Make it easy to apply for a job

• Don’t hide contact details

• Be clear about who to contact, how and when

• Be open and clear about how and when the recruitment process will proceed

Pay attention to confidentiality

• Only collect relevant data from applicants

• Pay attention to confidentiality also in social media. Not all applicants want to publicise the fact that they are applying

It’s not all about the money

• Don’t do social media just to save money

• Make a budget for the time you need to spend using social media, not just the money

The contents of this presentation were originally published on Twitter as a campaign of 25 tweets. #25recruit

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