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Hashtags finally rolled out to Facebook

Facebook - af ter a long period of expectation f rom many quarters - has rolled out theuse of hashtags in posts that appear on Pages and in the news feed. At the time ofwriting, hashtags will only be clickable by desktop users on the site, althoughFacebook hints strongly that this will extend to mobiles and ads sometime in thefuture.

How Hashtags work on Facebook

If you are familiar with Twitter, Google+, Instagram, or Pinterest, you'll know that h

ashtags are a method used to group similar types of content together, and can be

created by typing a hash or pound symbol directly before a word while composing astatus update on your Page, personal prof ile, or in of a comment, like this: "What doyou love about your local #kohls?" or "It's Gap's summer sale, with up to 50% of f !Come take a look... # targetsale" where "#kohls" and "# targetsale" are clickable.

On Facebook specif ically, clicking a hashtag will open up a feed where you’ll seestories f rom the Pages and people who have posted with the same hashtag. Peoplecan use hashtags in Facebook search to nd posts related to specic topics orinterests. Billions of pieces of content are shared on Facebook every day - peakingin the 8-11pm primetime slot - so hashtags provide a huge opportunity for brandsand marketers to participate in conversations in a meaningful, relevant andtimely way.

Tips for Using hashtags for business on Facebook

Use hashtags related to your brand or industry in your Facebook posts - eithergeneral ones, e.g. #beauty or ones you create that are specif ic to yourbusiness, e.g. #denverburgerbar

Every Facebook has its own unique URL, so think about driving traf f ic to thatURL f rom other locations, e.g. your blog, other social networks, businesscards, instore marketing materials, etc. to encourage conversation. Use a URLshortener like bit.ly to make the link small and memorable.

Discover new Pages and partners by searching for hashtags in Facebooksearch, and search your own hashtags to monitor what people are sayingabout you and your brand, then join the conversation.

Note: For more advice about using hashtags as ef fectively as possible on any socialnetwork, including the recommending formatting and amount you should use, checkout the tips on hashtags in the Twitter Tips chapter of my book, 500 Social MediaMarketing Tips