How to speak to your facebook audience

  • Published on

  • View

  • Download

Embed Size (px)


  • 1. How to Speak to YourFacebook AudienceSocial Media Education, Training &

2. Facebooks operational bedrock is that ofsharing; valuable content; and engagement.What is your Facebook strategy?@ 2013 Social Intelligence Limited 3. Facebook (by way of its functionality)is a really good place to share the morepersonable side to your business.Define clearly who your target market is@ 2013 Social Intelligence Limited 4. Tips on what to share on Facebook:@ 2013 Social Intelligence Limited1. Insights into the people behind the business2. Provide content that helps educate youraudience3. Request direct feedback from your audience4. Craft the kinds of messages that tinker withtheir thoughts and lead them to take action5. Post photos of your business at work orproducts6. And most importantly, be consistent 5. Some things to avoid doing on Facebook@ 2013 Social Intelligence Limited1. Obviously selling yourself2. Repeatedly selling yourself3. Being too directive4. Not listening5. Being patronising6. Pushing yourself on your Facebook friends orother Pages (begging for LIKES, etc) 6. Its a delicate balance of subtly sellingyour worth and value to your audience in a waythat attracts them to you!Facebook is not for aimless rambling@ 2013 Social Intelligence Limited 7. Thanks for watching the quick share of this post...@ 2013 Social Intelligence LimitedWant to read the full blog post with all our guidance?You can read it here:The Social Intelligence BlogMeet the author:Shelley Rostlund 8. Who Are We? Connect with us@ 2013 Social Intelligence LimitedWe are an end-to-end social media agency. We support our clients through practicalbusiness education and training; as well as provide specialist one-to-one consultancy tocraft social media strategies that integrate into existing marketing, communication andonline strategies.We also efficiently support our clients in a very practical basis in their day-to-daymanagement of their social media through our array of social media administrativesupport services - if you think we can assist you, connect with us!