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5 ways to redefine “business success” to help engage employees.

How to redefine "business success" to help engage employees

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Page 1: How to redefine "business success" to help engage employees

5 ways to redefine “business success” to help engage employees.

Page 2: How to redefine "business success" to help engage employees

Traditionally, success in business is linked to revenue, luxury and “excess” in general.

Page 3: How to redefine "business success" to help engage employees

Think ‘The Wolf of Wall Street’

Page 4: How to redefine "business success" to help engage employees

“Why is it that we define success in business through lists like the Fortune 500 that rank organizations based on revenue alone?”

Andrew Hewitt asks:

Page 5: How to redefine "business success" to help engage employees

72% of the highly engaged said they would prefer to remain with their employer even if they had a comparable opportunity elsewhere.

Source: http://www.towerswatson.com/assets/pdf/2012-Towers-Watson-Global-Workforce-Study.pdf

Money is not the only key driver for your employees.

Page 6: How to redefine "business success" to help engage employees

"This is about short-term and long-term thinking. Businesses cannot be sustainable when they think about profit alone. Playing the long game, with consideration for people, planet and community, is not only the right way to achieve long-term success, but the only way."

Jamie LawrenceEditor, HRZone.com

Page 7: How to redefine "business success" to help engage employees

It’s time to redefine what “success” means.

Page 8: How to redefine "business success" to help engage employees

Where do you start?

Page 9: How to redefine "business success" to help engage employees

By being a purpose-driven organization which considers social and environmental impact, not just profit.

Page 10: How to redefine "business success" to help engage employees

We’ve gathered insights on how to achieve this from leading expert Andrew Hewitt, as well as Aaron Hurst and other real-world practitioners and thought-leaders during a Twitter Q&A session.

Special Employee

Engagement conference ticket offer - pay just $495 for a day of inspiration and

action!

Join us in NYC on June 17th@sparkcollab@stayingtrueMUC@goWeSpire @tweeter_LLT256 @SusanRadojevic

@KimJAbel@cathyab@jasminegartner @a_hewitt @HRswitchon @Aaron_Hurst

@NikPenhaleSmith

Page 11: How to redefine "business success" to help engage employees

Innovate to create positive change rather than build on existing foundations.1

Page 12: How to redefine "business success" to help engage employees

“You can’t solve the greatest problems using the same type of thinking that created them.” - Einstein

Bolting on a CSR (corporate social responsibility) department to a traditional for-profit organization isn’t going to solve the problems we face.

The for-benefit model of business is routed in a purpose-first paradigm whereby all business activity aligns with the objective of maximizing benefit to people and the planet.

- Andrew Hewitt

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Put people first.2

Page 16: How to redefine "business success" to help engage employees

It’s not rocket science that giving people a sense of purpose is going to make them more committed to your organization, more engaged at work, and more likely to put in an extra effort.

Page 17: How to redefine "business success" to help engage employees

70%+

58%

75%of people consider an

organization’s environmental and/or social impact when deciding where to work.

of millennials will take a 15% pay cut to work at an organization that shares their values.

By 2025 it’s estimated that millennials will make up 75% of the global workforce. Businesses that don’t put people first can expect to have their “Kodak moment” sooner than later.

Page 18: How to redefine "business success" to help engage employees

Millennials are driving this change by avoiding the organizations that treat people like human resources rather than like human beings.

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Embrace purpose in your organization.3

Page 22: How to redefine "business success" to help engage employees

“Purpose” is not a statement.

Page 23: How to redefine "business success" to help engage employees

It’s a model of business that is better defined as "for-benefit”.

For-benefit organizations are inherently purpose-driven as they use business to maximize benefit to people and the planet.

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Encourage and help employees find their own purpose.4

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People who don’t rely on their external circumstances for fulfilment

(status, money, stuff), become givers rather than getters.

Getters

Givers

2:1 A Net Impact study found that people who are able to make a social or environmental impact on the job are

more satisfied by a 2:1 ratio.

● Develop a resilience to challenge circumstances that enable them to outperform the average

● They often become the GameChangers that build the revolutionary companies that change the world.

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Create a Theory of Change.5

Page 31: How to redefine "business success" to help engage employees

The method I find most useful for helping organizations define their purpose and measure their progress is a Theory of Change.

An Intended Impact statement.

1 2 3

The Strategies (initiatives) for creating the impact you intend.

Measurements for tracking your progress towards your intended impact.

Page 32: How to redefine "business success" to help engage employees

Bonus Insights from Andrew Hewitt onredefining success.

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Align your redefined success with

shareholders in mind

Page 34: How to redefine "business success" to help engage employees

Andrew HewittFounder of GameChangers 500

“Doing good is good business. There are countless studies that show how organizations that are purpose-driven far outperform traditional for-profit businesses. The book ‘Firms of Endearment’ is based on a 15 year study that proved purpose-driven organizations outperformed the S&P500 by a ration of 14:1...

There can be economic trade-offs in the short term, however in the long term purpose wins.”

Page 35: How to redefine "business success" to help engage employees

Getting measurements in place is key

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A checklist to measure your purpose.

❏ Identify your purpose.❏ Consider how you will measure your progress

towards your purpose.❏ Think about what indicators or signals you

can monitor to check your progress.❏ Consider how you could measure the impact

of your purpose internal and externally.

Page 37: How to redefine "business success" to help engage employees

1. Innovate to create positive change rather than building on existing foundations

2. Senior leaders need to put people first

3. Embrace purpose in your organization

4. Encourage and help your employees find their own purpose

5. Create a Theory of Change

In summary...here are 5 ways to redefine “business success” to help engage employees

#GetEngaged

Page 38: How to redefine "business success" to help engage employees

Learn how to put people first.The world’s greatest minds on employee engagement will be in New York. Their purpose - to help you move your employees from ‘going through the motions’ to being involved and enthusiastic about their work, personal performance and the performance of your business.

Join your peers and invest one day focusing on your employee engagement with amazing people. You’ll leave with:

❏ A practical roadmap to create engaged employees❏ New ideas and insights from some of today’s most successful business leaders❏ Tools and techniques to turn a day of inspiration into action❏ New connections with amazing people

Take your employee engagement to the next step. Join us on June 17, New York

Book your ticket today for just $495.