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How To Protect and Commercialize Intellectual Property

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Speaker: Arshia Tabrizi, Managing PartnerTabrizi Law OfficeThis covers the basics of IP law but also helps you approach IP in a strategic way and examine how it fits with your overall business model. We use some real-world examples, particularly in the IT/Web 2.0 space, where IP issues arise and discuss how to address them effectively.Part of the CIBC Presents Entrepreneurship 101 Lecture Series: http://www.marsdd.com/etn101

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Page 1: How To Protect and Commercialize Intellectual Property

Follow or Tweet: #ent101

Page 2: How To Protect and Commercialize Intellectual Property

E N T R E P R E N E U R S H I P 1 0 1 M A R S D I S C O V E R Y D I S T R I C T

W E D N E S D A Y , F E B R U A R Y 3 , 2 0 1 0

A R S H I A T A B R I Z I

B . A . S C . C O M P U T E R E N G I N E E R I N G ( H O N ) J U R I S D O C T O R

M E M B E R O F O N T A R I O & C A L I F O R N I A B A R S

W W W . T A B R I Z I L A W . C O M A R S H I A @ T A B R I Z I L A W . C O M

HOW TO PROTECT AND COMMERCIALIZE INTELLECTUAL PROPERTY (IP)

Page 3: How To Protect and Commercialize Intellectual Property

Lawyer Joke

2/3/2010 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

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Page 4: How To Protect and Commercialize Intellectual Property

About Us

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  Tabrizi Law Office P.C.  BITlaw – Business, IP, Technology law

  Newsletter: email [email protected]  Tech Start-ups, SME’s, Multinationals (IP/Tech)

  Corporate Organization, Stock Options, Shareholder Agreements   Venture Capital Financing   Acquisitions and Exits   Intellectual Property Law (Trademarks, Litigation)   Technology Transactions (Licensing, Distribution, Partnership

Agreements)   Internet Law (Terms of Use, Privacy Policy)

 Contact:   [email protected]   416.510.2600 x.306

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

Page 5: How To Protect and Commercialize Intellectual Property

Why Do We Care About IP?

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  What is your business?

  Innovation

  What do you have to start?

  Idea   Intangible Asset

  Protect It   Exploit It

  “IP” It

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

Page 6: How To Protect and Commercialize Intellectual Property

How Do I “IP” My Ideas?

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  Don’t share them with the world

  Talk to a qualified lawyer

  Pay attention to this lecture

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

Page 7: How To Protect and Commercialize Intellectual Property

What Will You Learn about IP?

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  What is IP?

  How do I Get IP?

  How do I Keep IP?

  How do I Use IP?

  What are the Pros and Cons of IP?

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

Page 8: How To Protect and Commercialize Intellectual Property

IP #1 – Trade Secrets

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  What is a Trade Secret?   A Trade Secret

  Formula   Program   Device   Process

  Business information   Business Plan   Customer list

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

Page 9: How To Protect and Commercialize Intellectual Property

IP #1 – Trade Secrets

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  How do I Get a Trade Secret?

  Don’t Steal It

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

Page 10: How To Protect and Commercialize Intellectual Property

IP #1 – Trade Secrets

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  How do I Keep a Trade Secret?

  Keep It Secret

  NDA It

  Secure It

  Mark It - “CONFIDENTIAL”

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

Page 11: How To Protect and Commercialize Intellectual Property

IP #1 – Trade Secrets

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  How do I Use It?

  Stealth Mode

  Competitors in Dark

  Get Information

  Get Funding

  License It

  Franchise It

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

Page 12: How To Protect and Commercialize Intellectual Property

IP #1 – Trade Secrets

PROS CONS

 Nobody Knows  Secret Forever

 Oops  Reverse Engineering  Enforce  Patent

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Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

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IP #2 - Patents

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 What is a Patent?

  Invention   New

  Not Obvious

  Utility

 Product

 Process

 Machine

 Composition of matter

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

Page 14: How To Protect and Commercialize Intellectual Property

IP #2 - Patents

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  What is a Patent?

  NOT an Idea

  NOT a mathematical formula

  NOT a method of medical treatment

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

Page 15: How To Protect and Commercialize Intellectual Property

IP #2 - Patents

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 How do I Get a Patent?   Search Patent Registry   File Application

  Disclose Invention   Claims (Scope of Invention)   1-Year Grace Period

 Country by Country   Fight to Get It

  Prosecute

 Be Patient

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

Page 16: How To Protect and Commercialize Intellectual Property

IP #2 - Patents

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  How do I Keep a Patent?

  20 Years from Filing

  Maintenance Fees

  Improvement Patents

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

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IP #2 - Patents

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  How do I Use a Patent?   20-Year Monopoly   Exclude Competitors

  Sue Them   License to Them

  Defend Yourself   At Least I Can Use   If You Scratch My Back…

  Venture Capital

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

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IP #2 - Patents

PROS CONS

 20-Year Monopoly  Higher Royalties  No Good Guy Defence  It’s a “Business”

 Tell the World  Cost to File ($2-10k)  Cost to Register ($20k)  Cost to Enforce ($1m)

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. 2/3/2010

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IP #3 - Copyright

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  What is a Copyright?   A Work   Literary, musical, dramatic, artistic

  Content   Software   Website   Documentation   Drawings, Designs

  Not a Patent

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

Page 20: How To Protect and Commercialize Intellectual Property

IP #3 - Copyright

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  How do I Get a Copyright?

  Create a Work   Original

  Automatic

  Get It from Employees   Written Contract

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

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IP #3 - Copyright

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  How do I Keep It?

  Don’t Die   Life of author plus 50 years

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

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IP #3 - Copyright

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  How do I Use It?

  Prevent Copying   Software, Code, Content

  All or part

  License It

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

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IP #3 - Copyright

PROS CONS

 Easy and Cheap  Employee Contribution  Licensing Revenue

 Does Not Protect Idea  Only Copycats  Life + 50  Monitoring

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

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2/3/2010

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IP #4 - Trademarks

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  What is a Trademark?

  Brand Name   Company

  Product

  Service

  Design   Nike logo

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

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IP #4 - Trademarks 25

  How do I Get a Trademark?

  Use It

  File Application   Fight for It (Prosecute)

  Country by country

  $2,000 per mark   12 – 16 months

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. 2/3/2010

Page 26: How To Protect and Commercialize Intellectual Property

IP #4 - Trademarks

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  How do I Keep a Trademark?

  Use It

  Document Use

  Monitor

  Enforce

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

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IP #4 - Trademarks

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  How do I Use a Trademark?

  Protect Goodwill   Brand has Reputation

  Stop Confusion   Free-riders

  License It

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

Page 28: How To Protect and Commercialize Intellectual Property

PROS CONS

 Goodwill of Brand  Knock-Offs

 A product or service  Use It or Lose It

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.

IP #4 - Trademarks

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The End

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  Thank You

  Q&A

[email protected]

  416.510.2600 x.306

  www.tabrizilaw.com

Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.