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Speaker: Arshia Tabrizi, Managing PartnerTabrizi Law OfficeThis covers the basics of IP law but also helps you approach IP in a strategic way and examine how it fits with your overall business model. We use some real-world examples, particularly in the IT/Web 2.0 space, where IP issues arise and discuss how to address them effectively.Part of the CIBC Presents Entrepreneurship 101 Lecture Series: http://www.marsdd.com/etn101
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E N T R E P R E N E U R S H I P 1 0 1 M A R S D I S C O V E R Y D I S T R I C T
W E D N E S D A Y , F E B R U A R Y 3 , 2 0 1 0
A R S H I A T A B R I Z I
B . A . S C . C O M P U T E R E N G I N E E R I N G ( H O N ) J U R I S D O C T O R
M E M B E R O F O N T A R I O & C A L I F O R N I A B A R S
W W W . T A B R I Z I L A W . C O M A R S H I A @ T A B R I Z I L A W . C O M
HOW TO PROTECT AND COMMERCIALIZE INTELLECTUAL PROPERTY (IP)
Lawyer Joke
2/3/2010 Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
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About Us
2/3/2010
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Tabrizi Law Office P.C. BITlaw – Business, IP, Technology law
Newsletter: email [email protected] Tech Start-ups, SME’s, Multinationals (IP/Tech)
Corporate Organization, Stock Options, Shareholder Agreements Venture Capital Financing Acquisitions and Exits Intellectual Property Law (Trademarks, Litigation) Technology Transactions (Licensing, Distribution, Partnership
Agreements) Internet Law (Terms of Use, Privacy Policy)
Contact: [email protected] 416.510.2600 x.306
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
Why Do We Care About IP?
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What is your business?
Innovation
What do you have to start?
Idea Intangible Asset
Protect It Exploit It
“IP” It
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
How Do I “IP” My Ideas?
2/3/2010
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Don’t share them with the world
Talk to a qualified lawyer
Pay attention to this lecture
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
What Will You Learn about IP?
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What is IP?
How do I Get IP?
How do I Keep IP?
How do I Use IP?
What are the Pros and Cons of IP?
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #1 – Trade Secrets
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What is a Trade Secret? A Trade Secret
Formula Program Device Process
Business information Business Plan Customer list
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #1 – Trade Secrets
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How do I Get a Trade Secret?
Don’t Steal It
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #1 – Trade Secrets
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How do I Keep a Trade Secret?
Keep It Secret
NDA It
Secure It
Mark It - “CONFIDENTIAL”
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #1 – Trade Secrets
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How do I Use It?
Stealth Mode
Competitors in Dark
Get Information
Get Funding
License It
Franchise It
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #1 – Trade Secrets
PROS CONS
Nobody Knows Secret Forever
Oops Reverse Engineering Enforce Patent
2/3/2010
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Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #2 - Patents
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What is a Patent?
Invention New
Not Obvious
Utility
Product
Process
Machine
Composition of matter
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #2 - Patents
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What is a Patent?
NOT an Idea
NOT a mathematical formula
NOT a method of medical treatment
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #2 - Patents
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How do I Get a Patent? Search Patent Registry File Application
Disclose Invention Claims (Scope of Invention) 1-Year Grace Period
Country by Country Fight to Get It
Prosecute
Be Patient
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #2 - Patents
2/3/2010
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How do I Keep a Patent?
20 Years from Filing
Maintenance Fees
Improvement Patents
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #2 - Patents
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How do I Use a Patent? 20-Year Monopoly Exclude Competitors
Sue Them License to Them
Defend Yourself At Least I Can Use If You Scratch My Back…
Venture Capital
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #2 - Patents
PROS CONS
20-Year Monopoly Higher Royalties No Good Guy Defence It’s a “Business”
Tell the World Cost to File ($2-10k) Cost to Register ($20k) Cost to Enforce ($1m)
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. 2/3/2010
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IP #3 - Copyright
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What is a Copyright? A Work Literary, musical, dramatic, artistic
Content Software Website Documentation Drawings, Designs
Not a Patent
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #3 - Copyright
2/3/2010
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How do I Get a Copyright?
Create a Work Original
Automatic
Get It from Employees Written Contract
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #3 - Copyright
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How do I Keep It?
Don’t Die Life of author plus 50 years
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #3 - Copyright
2/3/2010
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How do I Use It?
Prevent Copying Software, Code, Content
All or part
License It
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #3 - Copyright
PROS CONS
Easy and Cheap Employee Contribution Licensing Revenue
Does Not Protect Idea Only Copycats Life + 50 Monitoring
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
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2/3/2010
IP #4 - Trademarks
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What is a Trademark?
Brand Name Company
Product
Service
Design Nike logo
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #4 - Trademarks 25
How do I Get a Trademark?
Use It
File Application Fight for It (Prosecute)
Country by country
$2,000 per mark 12 – 16 months
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation. 2/3/2010
IP #4 - Trademarks
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How do I Keep a Trademark?
Use It
Document Use
Monitor
Enforce
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #4 - Trademarks
2/3/2010
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How do I Use a Trademark?
Protect Goodwill Brand has Reputation
Stop Confusion Free-riders
License It
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
PROS CONS
Goodwill of Brand Knock-Offs
A product or service Use It or Lose It
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.
IP #4 - Trademarks
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The End
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Thank You
Q&A
416.510.2600 x.306
www.tabrizilaw.com
Copyright 2008, 2009. Tabrizi Law Office Professional Corporation.