HOW TO PROMOTE YOURSMALL BUSINESS ON SOCIAL MEDIATIPS & TRICKS

USE SOCIAL MEDIA TO SELL YOUR PRODUCT

Use Social Media to Sell Your Product

Ever noticed the ads of the e-commerce sites on Facebook directing to the products which interest you? Well, you too can sell your prod-ucts by running ads on Facebook, Twitter and other platforms. Another option is to join vari-ous groups on Facebook and promote your products there. Also, be consistent and active in replying to the queries.

Utilise different social platforms such as LinkedIn, Twitter, etc. to search potential customers, listen to what they are talking about and try to engage in conversations with them regularly.

Join Twitter to Improve Relationship with Customers

With more than 200 million active users, there’s no reason for you not to be on Twit-ter. Using advanced Twitter search, Twitter lists, and other of its features, building and

improving relationships with customers online is easily manageable.

Increase Your Twitter Followers to Magnify Your Reach

Find and follow people who are relevant to your business such as experts from your indus-

try, and potential customers. Create interest-ing tweets, and engage with your audience.

Join LinkedIn to Establish Social Media Presence

LinkedIn allows you to connect to a huge network of industry leaders, professionals,

clients, and potential hires in a specific way to establish your online presence.

Improve Your Engagement on Facebook Page

Apart from Twitter and LinkedIn, create a Face-book page for your company or brand to build a

Facebook fan base. Post interesting and relevant content to your target audience.

Headlines MatterHeadlines catches eyeballs of the audience. Work on creating better titles.

Share at the Right Time

For maximum engagement, and to reach maximum people, you have to catch the

crowd at right time. Know when your target audience is most active and compile a post-

ing schedule accordingly.

Build Relationships First

Test and learn what works right for your busi-ness. Develop a week long test content strategy and publish various tweets each day.

Optimise Volume of Your Tweets According to Your Needs

This page enhances your company's pres-ence and enables you to engage with a vast number of prospects and customers. A com-pany page also assists LinkedIn members to learn about your company, brand, products, services, and job opportunities.

Create a LinkedIn Company Page

TRICKS TO GROW IN THE MARKET

Your Facebook, Twitter, and LinkedIn profiles are mainly the first point of contact for poten-tial customers with your business. Post thoughtful and authentic content, engage with your potential customers on a personal level, and so keep communication authentic.

Ensure Successful First Point of Contact

Tweets with images, photos on Facebook, and images on LinkedIn are always more engag-ing than plain text. Social networks like Insta-gram, Pinterest, and Snapchat, are based on images. So, leverage visual for promoting your content.

Embrace the Visual

Use customisable posting features of each social network when sharing content, including the headline, description, and image of the content to be shared.

Customise for the Platform

Ask Questions

Let social media users engage with you by creating engaging content so that they can ask questions and give feedback. Social media is for engaging with your audience and not just showcasing your businesses.

With various social media sites mushroom-ing and crying for attention, choosing the

right platform becomes tough. Familiarise yourself with those social media platforms

which your target audience uses most.

Choose the Right Platform for Sharing

Pay to Play

Utilise 'Paid Social' concept! Pay users for pro-moting your content in their social media news feeds. This would guarantee an increased visi-bility from a relevant target audience on Twit-ter, Facebook, and another network.

With a structured employee advocacy pro-gram in your company, or having employees or partners who might be sharing your con-

tent on social platforms regularly can help promoting your content.

Maximise Your Brand Advocates

Leverage Communities

You can leverage communities through em-ployee advocacy programs, LinkedIn, Twitter chats, Google Plus, shared Pinterest boards, and Facebook Groups to promote your con-tent to a large number of social media users.

There are several communities that exist out-side social media such as Social Buzz Club,

Triberr, and Viral Content Buzz for bringing content creators together and boosting your

social media promotion.

Utilise Content Creator Communities

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