How to Promote YourHow to Promote Your Business Blog UsingBusiness Blog Using HubSpotp

Prashant KawInbound Marketing Manager

Ellie MirmanInbound Marketing ManagerInbound Marketing Manager

Twitter: @prashantkawInbound Marketing ManagerTwitter: @ellieeille

Promoting Your Business Blog

Build thought leadershipOptimize content for searchShare your remarkable contentShare your remarkable contentInteract with your communityCreate business opportunitiesQ&AQ&A

Who is HubSpot?

• Founded:  2006

T 120 (20 MIT)1,800+ Customers

• Team:  120 (20 MIT)

• A:  $5m General Catalyst

• B:  $12m Matrix Partners

• C: $16m Scale VenturesC:  $16m Scale Ventures

• Outside Director:

G il G d CEOGail Goodman, CEO Constant Contact (CTCT)

Outbound Marketing

Outbound Marketing is Broken

800-555-1234AnnoyingSalespersonp

Marketing Has Changed

1950 - 2000 2000 - 2050

The Good News

Build Thought L d hiLeadership

Content > Coverage > Traffic/Leads

What to Publish

• Blogg• Podcast

Vid• Videos• Photoso os• Presentations• eBooks• News ReleasesNews Releases

Create Content for SEOSEO

Organic Search is Better

Pay Per Click – 25% of Clicks

Organic Results75% of Clicks

Source: Marketing Sherpa and Enquiro Research

Build a Long Lasting Asset

Flickr photo: Thomas Hawk

Pick Your Keyword Battles

Optimize Every Blog Post

Share Your C t tContent

Social Media = Cocktail Party

Flickr: TECHcocktail

Publish Content to Social Media

Publish Content to Social Media

Encourage Sharing of Content

Interact with C itCommunity

Host Conversations

Answer Questions

Comment On Blogs

Move Beyond Your Blog

Monitor & Engage in Conversations

Create Business O t itiOpportunities

Convert Conversations

Targeted calls to action at every step

Convert Conversations

Capture leads with l dilanding pages

Landing Page Tips:Li it d i tiLimited navigationClear & simplepForm above fold

How toM ItMeasure It

Reach: Social Media Network

Subscribers & Visitors

Engagement: Comments, Tweets

Authority: Links

Business Blog S ft Ch kli tSoftware Checklist

Business Blog Software Checklist

Blog Functionality:U b i URL t bd i• Uses your business URL, not a subdomainof someone else's URL

• Allows subscriptions by RSS and email• Automatically integrates with social mediay g• Automatically sends new blog posts to

your subscribers by emailyour subscribers by email• Optimizes each article for SEO

HubSpot does it all

Business Blog Software Checklist

Analytics functionality:R t il & RSS b ib• Reports email & RSS subscribers over time

• Tracks each article (links, comments, views)

• Measures visitors & leads from your blog• Tracks keyword rank in search enginesTracks keyword rank in search engines • Tracks you against your competition

HubSpot does it all

Business Blog Software Checklist

Support and expertise:S t l th t t h i l /• Support people that answer technical / support questions

• People, articles and videos that provide marketing expertise on how to succeed with your blog

HubSpot does it all

Proven ROI of Inbound Marketing

Cilk Arts Increases Leads 500%

Makana Solutions 3x Leads, 2x Conversions

Vocio Pays for HubSpot 30x Over with New Leads

Objective Management Group Grows Leads 360%

Bridge Group Doubles Online Leads g p

www.HubSpot.com/ROI

Proven ROI of Inbound Marketing

www.HubSpot.com/ROI

HubSpot Puts the Pieces Together

www HubSpot com/Free Trialwww.HubSpot.com/Free-Trial

Thank You!

www HubSpot com/Free Trialwww.HubSpot.com/Free-Trial

Prashant KawInbound Marketing Manager

Ellie MirmanInbound Marketing ManagerInbound Marketing Manager

Twitter: @prashantkawInbound Marketing ManagerTwitter: @ellieeille