Embed Size (px)
Citation preview
How to Keyword-
Optimize Your LinkedIn Profile
Search is different on LinkedIn than Google…
Most common searches are:
NameCompany
TitleTopic/Service
People will search on anything!
www.proresource.com
How LinkedIn Search Ranks Results
1. Relevance
• 1st level connections with profiles close to 100% complete plus the most connections and groups in common
• 1st level connections by level of completeness
• 2nd level connections by level of completeness
• 3rd level connections by level of completeness
• Shared groups by level of completeness
• Everyone else by level of completeness
2. Keywords
• Name• Headline• Company name• Job title• Skills
www.proresource.com
What Does LinkedIn Mean by “Completeness”?
A “complete” profile includes:• Your industry and location• An up-to-date current position
(with a description)• Two past positions• Your education• Your skills (minimum of 3)• A profile photo• At least 50 connections
People with a “complete”
profile get 40x opportunities
www.proresource.com
What Types of Keywords Should You Include?
• Services you offer: managed services, business continuity, disaster recovery, virtualization, networking, cyber-security, telecommunications, servers, virus removal, technical support
• Technical skills: platforms, tools, certifications, languages, software
• Industries you serve: healthcare, legal, accounting• Business/industry buzzwords: HIPAA, PCI, SOX, BYOD• Business skills: leadership, management, project
management, strategy, sales/business development, planning, communication
www.proresource.com
4 Simple Ways to Rank Higher
1. Completeness - Fill out most sections of the profile.
2. Keywords - Make sure you have keywords in the most important places.
3. Connections - Connect with others your desired visitors are likely to be connected to.
4. Groups - Join groups they are likely to be in (look at their profile for ideas).
www.proresource.com
LinkedIn Profile Makeovers
Get help optimizing your LinkedIn Profile!• Professional copywriter interviews you.• You receive a revised draft of your profile.• Revisions are included.• We’ll help you take it live!
$395
www.proresource.com/linkedin-profile-makeovers
FREE LinkedIn Webinars
Get tips on using LinkedIn every Wednesday!• 10 Tips & LinkedIn Tricks• 5 Paths to Thought Leadership on LinkedIn• How to Create Your Personal Brand on LinkedIn
Wednesdays1pm Eastern / 10am Pacific
30 minutes
www.proresource.com/linkedin-webinars
www.proresource.com
Questions?
Judy SchrammProResource, [email protected]
www.linkedin.com/in/judyschramm
@proresource
http://blog.proresource.com/
Lots of LinkedIn tips in the blog!
Connect with me on LinkedIn!
www.proresource.com
![From Query-By-Keyword to Query-By-Example: LinkedIn ...dation system on LinkedIn. For a comprehensive coverage of the topic, please refer to the survey [26]. Unlike the item recommendation](https://img.dokumen.tips/doc/110x75/609dcf4a5a6b1b5d2e53c297/from-query-by-keyword-to-query-by-example-linkedin-dation-system-on-linkedin.jpg)
