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How to Integrate Affiliate Marketing and PR Strategy Affiliate Summit East 2013, Session 11b Debbie Bookstaber [email protected] @buzzmommy

How to Integrate Affiliate Marketing and PR Strategy

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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Integrating affiliate marketing with PR and blogger outreach increases conversion and brand awareness. Learn why and how to integrate these channels in this session and leave with practical takeaways.

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Page 1: How to Integrate Affiliate Marketing and PR Strategy

How to Integrate Affiliate Marketing and PR Strategy

Affiliate Summit East 2013, Session 11bDebbie Bookstaber

[email protected]@buzzmommy

Page 2: How to Integrate Affiliate Marketing and PR Strategy

Are You Managing Your Affiliate Program In A Silo?

Page 3: How to Integrate Affiliate Marketing and PR Strategy

Will Your Company Support Integration?

Page 4: How to Integrate Affiliate Marketing and PR Strategy

Why Is Integration Important?

• Integrating affiliate marketing with PR and blogger outreach increases conversion and brand awareness.

• A Virtuous Cycle:– Affiliate marketing can increase brand awareness and even lead to

earned media. – Strong brand awareness and earned media mentions can increase

affiliate sales.

• Understand Types of Media:– Paid Media– Owned Media– Earned Media

Page 5: How to Integrate Affiliate Marketing and PR Strategy

Communication Strategies for Affiliate Managers

• How to Identify and Engage Key Influencers• Defining a Target Audience• Educating Affiliates About Your Brand• Working With Your PR Team/Agency

Page 6: How to Integrate Affiliate Marketing and PR Strategy

Affiliate Promotion Tips for PR Managers/Agencies

• Making Affiliate Creative Work for You– Types of Links, Banners & Tools Available

• Segmenting Your Affiliate Lists

• Using Affiliates to Support New Products, Social Promotions and Contests

Page 7: How to Integrate Affiliate Marketing and PR Strategy

? But wait… There’s More!

Do you have questions about geo-targeting, advertising, tools and tactics?