How To Incorporate Influencer Marketing Into Content Marketing

  • Published on
    01-Nov-2014

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DESCRIPTION

Here are the slides I presented at Content Marketing World's Tech Summit on influencer marketing.

Transcript

  • 1. #cmworld How To Incorporate Influencers Into Content Marketing Amanda Maksymiw Content Marketing Manager, Lattice Engines @amandamaks
  • 2. #cmworld @amandamaks
  • 3. #cmworld @amandamaks
  • 4. #cmworld @amandamaks Better Together.
  • 5. #cmworld Benefits of Influencer Marketing @amandamaks
  • 6. #cmworld Benefits of Influencer Marketing @amandamaks
  • 7. #cmworld Benefits of Influencer Marketing @amandamaks
  • 8. #cmworld @amandamaks Getting Content and Influence to Sing 5 steps
  • 9. #cmworld @amandamaks 1 The Plan 2 Who 3 Prep Work 4 Engage 5 Pitch
  • 10. #cmworld @amandamaks 1 The Plan 2 Who 3 Prep Work 4 Engage 5 The Pitch
  • 11. #cmworld Step 1: Create The Plan @amandamaks
  • 12. #cmworld Step 1: Create The Plan Potential Goals Garner 20 mentions Boost traffic by 2x Create 5 pieces of content Contribute 3 guest blogs Boost conversions by 2x, etc. @amandamaks
  • 13. #cmworld Step 1: Create The Plan - Metrics Community size # of organic mentions Social media engagement Web traffic # of downloads, etc. @amandamaks
  • 14. #cmworld @amandamaks 1 The Plan 2 Who 3 Prep Work 4 Engage 5 The Pitch
  • 15. #cmworld Step 2: Uncover Who @amandamaks
  • 16. #cmworld Step 2: Uncover Who - Online Keyword-based searches Social media Tools: LittleBird, Vocus, TapInfluence @amandamaks
  • 17. #cmworld Step 2: Uncovering Who - Offline Talk with customers Attend events Survey Network @amandamaks
  • 18. #cmworld Step 2: Uncover Who Keeping Track Build Twitter lists Create an excel file Add them your MAP / CRM @amandamaks
  • 19. #cmworld Heres A Quick Look At What To Store Contact Info Contact Preferences Content/Social URLs Priority/Score Pitch Ideas Activities
  • 20. #cmworld @amandamaks 1 The Plan 2 Who 3 Prep Work 4 Engage 5 The Pitch
  • 21. #cmworld @amandamaks Step 3: Stop, Look, Listen!
  • 22. #cmworld Step 3: Stop, Look, Listen Subjects for quotes Ideas for a blog post Potential questions for a roundtable @amandamaks
  • 23. #cmworld @amandamaks 1 The Plan 2 Who 3 Prep Work 4 Engage 5 The Pitch
  • 24. #cmworld Step 4: Engage @amandamaks
  • 25. #cmworld @amandamaks Step 4: Engage - Reminder Log your activities Keep track of your progress
  • 26. #cmworld @amandamaks 1 The Plan 2 Who 3 Prep Work 4 Engage 5 The Pitch
  • 27. #cmworld Step 5: Pitch K.I.S.S. @amandamaks
  • 28. #cmworld Step 5: Pitch Connect @amandamaks
  • 29. #cmworld Step 5: Pitch Show Value @amandamaks
  • 30. #cmworld Step 5: Pitch Make it hard to say No @amandamaks
  • 31. #cmworld Step 5: Pitch Sample Content Asks Quote for an ebook Guest blog Podcast / Google Hangout Roundtable responses Request to share content @amandamaks
  • 32. #cmworld When Pitches Go Wrong... @amandamaks
  • 33. #cmworld When Pitches Go Wrong... @amandamaks
  • 34. #cmworld Hello [Name], We havent connected before but I work for X and I have enjoyed your blogs about Y. Wed love to collaborate with you about Z and we think our audience would love to hear from you.
  • 35. #cmworld @amandamaks 1 The Plan 2 Who 3 Prep Work 4 Engage 5 Pitch
  • 36. #cmworld @amandamaks More Ideas Automate some of your communication and share your best content
  • 37. #cmworld @amandamaks More Ideas Dont forget to meet in REAL LIFE! Say Thanks
  • 38. #cmworld 1200+ shares Conversions Insider tips
  • 39. #cmworld 22K views 300+ shares Thought leader / book matchup
  • 40. #cmworld 40K views Event promotion
  • 41. #cmworld @amandamaks Image Credits: Psylight, l_bo, emmyboop, Bob.Fornal, Man Alive!, msn, renaissancechambara, timparrkinson,metal4rock