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While many companies are still struggling to figure out how to use Web 1.0, their more successful counterparts have already mastered that and are leading the charge into the world of Web 2.0.Hear how the CEO of one of America's largest online brands has used the power of the Web, first to build a small business into an Internet powerhouse, and now, through Social Media such as Twitter, LinkedIn, and Facebook, to turn his brand's fan base into the fuel for even greater success.
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How To Get Your Customers to Brag About
YouWith Social Media
Presented by Jay SteinfeldFounder/CEO Blinds.com
[email protected]@BlindscomCEO
Your Needs?
Acquire more customers?
Lower your cost of acquisition?
OverviewGetting bragging rights
through:
1. Employees
2. Customers
3. Social Media
Blinds.com
$50 million revenue
Only 63 employees
41% repeat/referred customers
Pay-per-click only 15% of revenue
We All Have No Choice
1 complaint = 26 others
1 person tells 10 others?
Era of Transparency?
Customers don’t just TALK!
Email Ratings Opinion sites RateMyProfessors.com Glassdoor.com Social Media aggregation Twitter/Facebook/LinkedIn, etc
1 Person Tells 10,000 !
1. EMPLOYEES
The Customer Experience
› Solve customer problems
› Easy to do business
› Extraordinary manner
2. Customers
Trust boosters
2. Customers
Factual differentiators
Recommended Reading
2. Customers
Reviews
• Good and bad
• Testimonials
• Must be encouraged
How to Encourage Reviews
Make conspicuous
Contests
Ask in emails, phone, on your site
The 30-day CEO Letter
“If there was one thing….”
Links to the review page
Post to opinion sites
Post to Twitter, Facebook (become fan)
Social Media
Results From Social Media
Market Research 2 Book Interviews 3 Webinars Introductions to top Media Introductions to other CEO’s Customer Service Opportunities Contests Finding buyers
• “Texas Hold’em: $25 blind. You in?”
• “New blog post: Avoid 3 Day Blinds like the plague!”
General tweet from @JayAMorgan:
Blinds.com
Take a proactive approach to Customer Service. Talk to your customers.
Recap
You must act!
Takes 3-pronged attackEmployeesPublicCustomers
Contact
Jay SteinfeldCEO/Founder Blinds.com
@BlindscomCEO
LinkedIn.com/in/JaySteinfeld
Facebook.com/Blinds.com
Contact
Jay SteinfeldCEO/Founder Blinds.com
@BlindscomCEO
LinkedIn.com/in/JaySteinfeld
Facebook.com/Blinds.com
