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In the past 3 weeks, I have been explaining you how to engage your customers. You understand now that the point of engaged customers is to have customers that will not only buy from you but only from you. That means that they will directly think about you to fulfil specific needs. So far, we focussed on improving the human dimension of your business, simply because it is easier to bond with an actual person than with an inanimate object. However, once you have created amazing content, once you have responded to your customers and that your employees have given the best shopping experience ever, you still don? t have fully engaged customers. There is no need to worry about it, at least not now. At this point, your customers know you and they appreciate you, but that doesn? t mean that they will keep buying from you. So in addition to building good relationships with your clientele, you should make sure that these relationships have a positive impact on your sales. How? Publish special offers. "Consumers? impulse buying behavior is highly motived by the Rebate & Discount offer". Nagadeepa, Tamil Selvi and Pushpa, 2015 Part 4 ? Special offers How to engage your customers in 7 steps Engage - Amplify - Convert Pictawall

How to engage your customers in 7 steps part 4

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Page 1: How to engage your customers in 7 steps part 4

In the past 3 weeks, I have been explaining you how to engage your customers. You understand now that the point of engaged customers is to have customers that will not only buy from you but only f rom you. That means that they will directly think about you to fulf il specif ic needs. So far, we focussed on improving the human dimension of your business, simply because it is easier to bond with an actual person than with an inanimate object. However, once you have created amazing content,

once you have responded to your customers and that your employees have given the best shopping experience ever, you stil l don?t have fully engaged customers. There is no need to worry about it, at least not now. At this point, your customers know you and they appreciate you, but that doesn?t mean that they will keep buying from you. So in addition to building good relationships with your clientele, you should make sure that these relationships have a positive impact on your sales. How? Publish special offers.

"Consumers? impulse buying behavior is highly motived by the Rebate &

Discount offer".

Nagadeepa, Tamil Selvi and Pushpa,

2015

Part 4 ? Special offers

How to engage your customers in 7 steps

Engage - Amplify - Convert

Pictawall

Page 2: How to engage your customers in 7 steps part 4

Making special offers doesn?t only increase your sales to existing customers, they also attract new customers into your store or website, increasing your chance to build an engaged audience. But promotions go much further than just increased sales. They can impact your business in a way you probably wouldn?t even think about.

Promotion can enhance your brand reputation. ?You draw customers to you, because they read the signal of increased advertising and promotion as increased success of your business? (Johntson, 2015). The best example of such promotion might be Pampers. The P&G diaper brand partners with UNICEF to f ight maternal and neonatal tetanus in 3rd world countries. For one pack of pampers purchased, he company f inances one dose of vaccine to combat the disease.     

Promotion also helps you to be more creative and reactive. Think about it: with a promotion, your product will sell faster. That means that you have to think about the next collection or concept that will keep customers coming to you, so that the promotion has a long-term beneficial impact to you. In a way, promoting your products helps you to be more innovative and thus to always be ahead of the competit ion. For example, by discounting its ending collection by up to 85% , Julep doesn't only lure more customers to try their products. The brand also makes sure it remains dynamic, launching new collections to stay ahead of the competit ion and propose new innovative products to its clientele.

Last but not least, special offers are also great ways to test new or renewed products. Sometimes you might be unsure of how the public will react to your latest product or if they will l ike the change you have made to the products they have been buying for the last 10 years. Launching these through a well-designed promotion campaign can help you attract the attention on your products and assess their future success.

The advantages of Promot ional of fers:

Page 3: How to engage your customers in 7 steps part 4

Bundling packages:

One very common type of promotion is offering bundling packages. You can increase the attention on a new product by combining it with an already popular product. The key when offering bundling packages is to stil l propose the products individually. I guess you have already bought candies. You can either do your own mix or you can purchase an already prepared pack. Once you buy an already prepared pack, there?s a high chance that you might not l ike all the candies in the pack. On the other side, if you have the opportunity to do your own mix, you know you will choose only the ones you love (HBS, 2013). So if you want to bundle your products, never forget that some of your customers simply don?t want to have a pack but rather a simple unique product. If you forget that, the risk is that you might lose sales since people that don?t want the rest of the pack will not even purchase from you anymore.

Free products:

Free products have a dual advantage. First of all, they increase the attention of potential customers on the products you want to sell them. Second, it also helps you to empty your stocks faster and thus innovate faster as well. If you intend to gain the loyalty of your customers by giving them free products away or using the typical buy one get one free strategy, you should make sure that the product you give away is of a high value to your customers. Give them a reason to talk about you and how amazing you are to their friends. It might be

painful to pay the costs of products without receiving any revenue from them, but if you play it well, the return can largely surpass the costs.

Coupons: The main advantage of coupons is that they are extremely easy and quick to implement. You don?t need to communicate about your actions, it?s clear enough that you offer a reduction on the price of specif ic products. In addition to an increase in your sales, coupons also give you the opportunity to track sales effectively. Thanks to their bar-code, you can identify where your products are the most successful and to which clientele.

Different types

of offer

See you next weekYou should never underestimate the effect of promotional offers on customer engagement anymore. The advantage is that you probably already know how to promote your products or services. The challenge for you is to take advantage the temporary effect of these offers and make sure they serve the long-term interests of your business.

Next week, I will discuss the way that picture contests can help you engage with your audience.