1.HOW TO EMPOWER YOUR NONPROFITUSING SOCIAL MEDIA Tracy Gold @tracycgold Baltimore GiveCampOctober 22, 2011

2. DEFINE BROAD GOALSSpread theWordBuild Plan EventsRelationshipsAsk for GetFeedback Your Volunteers/Gifts inand Ideas MissionKind ShareCollaborateSuccessand PartnerStories OrganizeVolunteers 3. DONT BEG 4. KNOW YOUR AUDIENCE 5. KNOW THE TECHNOLOGY 6. FACEBOOK General information aboutusers@tracycgold 7. FACE(BOOK)OFF: GROUP V. PAGE V. PERSONGroup 8. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON Page 9. FACE(BOOK)OFF: GROUP V. PAGE V. PERSONPerson 10. FACEBOOK EVENTS 11. FACEBOOK APP: CAUSES 12. TWITTER 13. YOUTUBE 14. FLICKR 15. FORM A PLAN What content will you create? Where will you post? Whos going to do the work? When are they going to do it? What partnerships can you form? How can you get creative? Whats your crisis plan? Do you have a social media policy? What are your specific goals? 16. FORM A PLAN What content will you create? Where will you post? Whos going to do the work? When are they going to do it? What partnerships can you form? How can you get creative? Whats your crisis plan? Do you have a social media policy? What are your specific goals? 17. FORM A PLANWhat happensfirst? 18. INTEGRATE 19. INTEGRATE 20. EXECUTE 21. THE WORK NEVER DIES@tracycgold 22. TRACK AND LEARN 23. HAVE FUN! 24. QUESTIONS Outline andresources live on:http://bit.ly/pOlcsS,or scan the QR code Ask more:@tracycgold@rightsourcehttp://facebook.co m/rightsource