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Presentation entitled How to Drive Adoption and Engagement within an Employee Advocacy Program from Tuesday, September 23rd, 2014. Alex Cramer from Dynamic Signal, Lori Grey, head of Deloitte’s employee ambassador program, and Susan Emerick, CEO & Founder at Brands Rising, explore best practices, strategies and examples for launching an employee advocacy program that your employees really use and love.
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How to Drive Adoption and Engagement within an
Employee Advocacy Program
#DySiWebinar
Lori Grey Senior Manager Brand & Eminence at Deloitte
@lsgrey
Susan Emerick CEO & Founder at Brands Rising
@sfemerick
Alex Cramer VP of Business Development
at Dynamic Signal
@cramer1000
1. What is Employee Advocacy 2. Why should brands care? 3. How to maximize adoption & engagement 4. Recruitment, Recognition, Visibility 5. Personalization and Removing Doubt 6. How great technology fits in 7. Q&A
Agenda
What is Employee Advocacy?
#DySiWebinar
Brands empowering employees to support the goals of the brand, using content and employee-owned social
Why should brands care?
#DySiWebinar
Your employees are already social
The Challenge Social employees present legal risks
The Opportunity An authentic new sales and marketing channel
Use Cases
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Marketing Social Selling HR
Executive Comms Events Compliance
Employee Advocacy
#DySiWebinar
Challenge: Adoption & Engagement
Recruiting & Selecting
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How to determine the “best fit” candidates Why it matters
@sfemerick
Successful Candidates
#DySiWebinar
Comfortable collaborating online Find value in creating & nurturing relationships through digital media Demonstrate commitment to sustained engagement Open to coaching and guidance
@sfemerick
#DySiWebinar
Rewards & Recognition
Showcase success that demonstrates business value achieved
Professional recognition External recognition
@sfemerick
#DySiWebinar
Visibility @sfemerick
Surfacing Expertise
Featuring Relevant SMEs
Jim Simpson
Personalization
#DySiWebinar
How I define personalization Why it matters
@lsgrey
How we do it
Use sign-up form to create groups Use groups to tag and distribute content
@lsgrey
#DySiWebinar
Share the opportunity for military veterans to apply to Deloitte’s CORE Leadership Program Aug 14, 2014
Helping members of our armed forces successfully transition to the business sector
#DySiWebinar
Removing Doubt
What it means Why it matters
@lsgrey
How we do it @lsgrey
#DySiWebinar
Education & Training If it’s here, it’s approved
Recap
#DySiWebinar
@cramer1000
Recruitment Strategy Recognition Personalization Removing Doubt
Q/A #DySiWebinar
Questions from
Lori Grey Senior Manager Brand &
Eminence at Deloitte
@lsgrey
Susan Emerick CEO & Founder at Brands Ris ing
@sfemerick
Alex Cramer VP of Business Development
at Dynamic Signal
@cramer1000
www.dynamicsignal.com More Information
