LeadSiftwww.leadsift.com

14 WAYS TO BUILD

MEANINGFUL RELATIONSHIPS

LeadSiftwww.leadsift.com

One of the first things I did when I joined Twitter was follow

a couple thousand people…

…respond to about 100 celebrities…

…and then reply to anyone who mentioned

marketing.

I strongly suggest that you read the Twitter Guidelines and spend your time focusing on long-term results instead of short-term gains.

You need to build a reputation that is both a

credible & trustworthy source.

LeadSiftwww.leadsift.com

1. Ask Questions. This or That. True or False.2. Show Different Sides of Your Personality.3. Don’t Focus on The Twitter-Celebs.4. Build a Trustworthy Reputation.5. Give Thanks. Give Responses. Give Thanks Again.6. Take Your Convo to the DM.7. Retweet Content They Want Shared.8. Attend Conferences & Ask Who’s Attending.9. Start Your Own #TweetUp.10. Connect on Other Channels for Intel.11. Be Seen Elsewhere. Not Just Twitter.12. Give Help Whenever Possible.13. Listen More Than You Tweet.14. Remember. You Are What You Tweet.

14 WAYS TO BUILD MEANINGFUL RELATIONSHIPS WITH CUSTOMERS ON TWITTER

ASK QUESTIONS.THIS OR THAT. TRUE OR FALSE.

One of the simplest and most tried and tested methods for cutting through the noise, is asking your followers questions that are aligned with your customer’s interests.

They should stir up conversation and possibly even a bit of debate depending on the sensitivity of the topic.

THEORY

LeadSiftwww.leadsift.com

1. ?

ASK QUESTIONS.THIS OR THAT. TRUE OR FALSE.

Leadsift is committed to delivering our clients with potentialengagement opportunities on social media.

Tired. Coffee or RedBull?Tweets. Scheduled or Not Scheduled?Auto-Direct Messages. For or Against?Presentations. Powerpoint, Keynote or Prezi?

While not all of these are specific to the LeadSift productoffering, each of them drive engagement with followers.

IN ACTION

1. ?

SHOW DIFFERENTSIDES OF YOUR PERSONALITY.

While it’s important to build your personal brand or establish your credibility in your space, it’s also important to lighten up and showcase the human-side of your business or brand.

It’s the only way to truly connect with your customers on a level deeper than the business transaction.

THEORY

2.

SHOW DIFFERENTSIDES OF YOUR PERSONALITY.

“Harlem Shake” - It’s light-hearted. It’s fun. It’s entertaining. It’s human.

That’s what Twitter is all about. Instead of spending hours on top of hours chatting about how great your product or service is, spend some time having a conversation about things happening in the world around you.

IN ACTION

2.

DON'T FOCUS ONTHE TWITTER CELEBS.

Getting the attention of someone you admire on Twitter is awesome, but instead of spending time focusing on getting in their good books – focus on your existing brand advocates and customers.

Find lists of people within your industry niche and focus on them. A quick Google search will help you find the most influential twitterers in your industry.

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3.

DON'T FOCUS ONTHE TWITTER CELEBS.

Think about whom your target audience is following and strive to build a relationship with them. Building a relationship with a user who’s known as an up and comer in the Twitter world is easier than building a relationship with someone who’s already a Twitter Elite.

Show these users you care and ultimately promote them and strive to add value to their stream as much as possible.

IN ACTION

3.

BUILD ATRUSTWORTHY REPUTATION.

It’s the small things that count. The reply that you send out 30 seconds after a user mentions you or the #FollowFriday shout out you give them combine to formulate a sense of trust.

Build trust by sharing quality content on a regular basis. When you start to build a sense of trust with your followers and have positioned yourself as a leader in a specific niche, you’ll start getting blind Retweets.

THEORY

4.

BUILD ATRUSTWORTHY REPUTATION.

A blind retweet is when someone who follows you retweets a link that you’ve shared to their followers without even clicking it.

It’s the reality of how Twitter can work for you if you can establish a sense of trust with your connections.

IN ACTION

4.

GIVE THANKS.GIVE RESPONSES. GIVE THANKS AGAIN.

While there’s definitely a time and a place to simply press “favorite” on a Tweet where someone is giving you a shout out or a bit of love, the best approach is a meaningful response.

When you respond to a user on Twitter, it’s very easy to simply write: “@Username Thanks!” But instead of taking the easy route, sometimes you will want to go above and beyond their expectations and make it a bit more personal.

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5. “ ”

” GIVE THANKS.GIVE RESPONSES. GIVE THANKS AGAIN.

Take a look at their bio to see if a first name is listed, if a first name is there, use that in your response. It’s a little touch that goes a long way!

IN ACTION

5. “ ”

” TAKE YOURCONVO TO THE DM.

When you’re communicating with someone through DM, it’s about a 2-way conversation that no one else needs to see. This is your chance to really take off your “brand-mask” and show the user who you are.

Share your personal information with the user and you automatically are able to earn a bit of trust through good old fashioned human interaction. People trust people. Act like a person and it will be appreciated.

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6.

TAKE YOURCONVO TO THE DM.

If you’re a brand, you want to communicate as the person behind the keyboard. For example, instead of acting as if you’re XYZ Real Estate company, you will want to act like James Kemp who works for XYZ Real Estate company and is currently managing their Twitter account.

IN ACTION

6.

“If you scratch my back, I’ll scratch yours.” It’s a saying that has become an unwritten rule on Twitter. There’s always situations that can occur where your brand could help a customer looking to spread the word about something.

When you help your customers they help you by telling everyone they can about how you helped them.

THEORY

7. RETWEETCONTENT THEY WANT SHARED.

You can help your customers with things that aren’t necessarily within your industry’s bag of tricks but are a part of human nature.

If one of your existing customers tweeted out that they’ve lost their dog and need some help finding him, you retweeting that post will help them and give you additional credibility with them because you had their back when they needed you.

IN ACTION

7. RETWEETCONTENT THEY WANT SHARED.

When you can actually put a face to an avatar in real life, your relationships go from being “online friends” to true connections. This can be applied to not just individuals with personal brands but organizations with a series of community managers as well.

Conferences are a great place to meet people especially when the conference is about a topic within your target audiences interest.

THEORY

8. ATTEND CONFERENCES

& ASK WHO’S ATTENDING.

Send out a tweet to your followers prior to the conference, ask who’s attending, and take your relationship a step further. You’re likely to receive a few responses back from your followers and from there, you will want to line up lunches to spend some quality time with them.

IN ACTION

8. ATTEND CONFERENCES

& ASK WHO’S ATTENDING.

You can set up a #TweetUp with very little effort and drive a significant return – establishing a stronger reputation in the social media space while also establishing a deeper relationship with your customers.

The power of a #TweetUp or gathering of any sort is an activity that brands have been doing for years. An example of a brand that has an awesome community of brand advocates is the website, Chive.

THEORY

9. START YOUR OWN#TWEETUP

The Chive has a community that cannot be denied. One thing the site has going for them is the concept of a Chive MeetUp. While there’s a mix of official and unofficial MeetUps, the fact that they encourage their members and fans to meet in person only fur-ther strengthens their relationship with their members.

IN ACTION

9. START YOUR OWN#TWEETUP 10.

Connecting on other channels for Intel – insights into the personal lives of people you meet on Twitter – is an easy and effective way to build a better bond with your followers and connections.

People enjoy attention and/or appreciation. When you can give a user one of those things unexpectedly, you have the ability to build a deeper bond with them.

THEORY

10. CONNECT ONOTHER CHANNELS FOR INTEL. 10.

Connecting with a user on Facebook gives you a chance to notice things like their birthday, first child or even their wedding. All of these situations are great times to send a tweet saying congratulations or Happy Birthday.

IN ACTION

10. CONNECT ONOTHER CHANNELS FOR INTEL.

Repetition builds a bond. People feel a sense of warmth and connection to those they see on a regular basis whether they are aware of it or not.

THEORY

11. BE SEEN ELSEWHERE.

NOT JUST TWITTER. 11.

BE SEEN ELSEWHERE.

NOT JUST TWITTER.

It’s important for businesses, marketers and sales professionals to spend their time identifying where online their target audience is and spend their time being there.

IN ACTION

11. BE SEEN ELSEWHERE.

NOT JUST TWITTER. 12.

BE SEEN ELSEWHERE.

NOT JUST TWITTER.

Try to “Give more than you take” on Twitter, provide value, and people will remember you and look at you as a brand or professional that truly cares about those they serve. This inherently increases your chances of driving new business.

When you’re looking to offer help to your customers, don’t limit your assistance to your industry knowledge.

THEORY

12. GIVE HELPWHENEVER POSSIBLE. 12.

GIVE HELPWHENEVER POSSIBLE.

If you’re a Real Estate agent, don’t just reach out to people when they say they’re on the house hunt – reach out to them when their asking where they should take their husband for his birthday. If you’re in b2b sales, instead of only reaching out when someone is looking for your offering, reach out when someone is looking for hotel recommendations your city.

IN ACTION

12. GIVE HELPWHENEVER POSSIBLE. 13.

GIVE HELPWHENEVER POSSIBLE.

Social media is a very noisy place, which makes it challenging for brands and professionals looking for social engagement leads. The keyword and key phrase set up worked in the early days of social media but that was before 40Million people were using Twitter.

LeadSift is one solution that offers that service by sifting through millions of conversations to only deliver the timeliest and relevant social media engagement leads directly to you.

THEORY

13. LISTEN MORETHAN YOU TWEET. 13.

LISTEN MORETHAN YOU TWEET.

LeadSift has the power to go through millions of tweets where users are talking about buying a car and deliver a client with only the social engagement leads that are relevant to their brand and within the geo-location of their choice. Further, each lead delivered will be ranked and scored from 1-100.

This is how you can save time and identify the potential customers who are looking for your product or service but you’re currently missing out on.

IN ACTION

13. LISTEN MORETHAN YOU TWEET. 14.

LISTEN MORETHAN YOU TWEET.

It’s as simple as that.

If you tweet about your industry every day for a year, people will associate you with industry knowledge.

THEORY

14. REMEMBER.YOU ARE WHAT YOU TWEET.

One way or another, the way that you tweet will influence the perception of your brand and what you represent.

IN ACTION

14. REMEMBER.YOU ARE WHAT YOU TWEET.

What other ways can you build meaningful relationships on Twitter?

REMEMBER.YOU ARE WHAT YOU TWEET.

You need to build a reputation that is both a

credible & trustworthy source.

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The LeadSift Platform helps bring businesses and brands closer to their consumers. LeadSift sifts through vast amounts of social data from network

like Twitter and Facebook to identify consumers who are interested in buying products or services within a particular vertical or category. The delivery of these timely and relevant business opportunities can drive engagement that

has an immediate impact on client success.

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