Developing a Social Media Strategy Heather Flynn Talent Acquisition Nike, Inc.

@

@heathereflynn

“Everything you need is already inside”

On the ERE site recently—

What is the business problem?

Attract

Drive

Develop

Increase

Always be on the Offense

Research

Candidate and new hire feedback

Competitive intelligence

Industry experts

Vendors

Digital Communities . . . .Target Your Audience

Be Genuine Be Engaged Add Value Be Prepared

Putting the Pieces Together Hot – Active

Warm – No Current Role Cool - Passive

Budget Develop

Allocate resources

Evangelize your plan

The Power of Videos

Blogs Be passionate

Share the development of content

Be consistent

Search Engine Optimization

Driving

Tracking

Search Engine Marketing

Results:

Add capacity Better candidates Build brand awareness

Next

Target Measure & Move Mobile & Global

Q&A Thank you

Heather Flynn Talent Acquisition Nike, Inc.

@

@heathereflynn