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How to Develop a Beverage Business Plan

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How to develop a beverage business plan – a special beverage industry event Learn why most beverage business plan ‘s are just a roadmap to failure Presenter: Jorge Olson Webinar: How to develop a beverage business plan – a special beverage industry event Webinar Date: 2013-11-21 02:00 PM PST (Los Angeles)

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Page 1: How to Develop a Beverage Business Plan
Page 2: How to Develop a Beverage Business Plan

How to Develop a Beverage Business Plan

Jorge Olson – Liquid Brands Management

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

Page 3: How to Develop a Beverage Business Plan

On this Webinar 01

Jorge S. Olson, Beverage Expert, CEO, Consultant, Entrepreneur, Author

www.liquidbrandsmanagement.com

Jorge Olson is the author of the books “Build Your Beverage Empire” and “The Unselfish Guide to Self Promotion”. He’s owned many consumer packaged goods brands and distribution companies in the USA and in Mexico. Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries. He landed his first Vice President position at 27 and CEO by 28. Jorge has more than 75,000 subscribers to his newsletters and discussion groups.

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

Page 4: How to Develop a Beverage Business Plan

How to Develop a Beverage Business Plan 02

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

Page 5: How to Develop a Beverage Business Plan

03

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 6: How to Develop a Beverage Business Plan

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What is a Beverage Business Plan?

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 7: How to Develop a Beverage Business Plan

05

How to use a Beverage

Business Plan?

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 8: How to Develop a Beverage Business Plan

06

Develop a Beverage Business Plan for

Investors

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 9: How to Develop a Beverage Business Plan

07

Develop a Plan for Internal Use

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 10: How to Develop a Beverage Business Plan

08

Presentation Options for your information

and plan

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 11: How to Develop a Beverage Business Plan

09

What are USP and USV ? – Most Important

Item

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 12: How to Develop a Beverage Business Plan

10

What is your Business Model? –

Second Most Important Item

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 13: How to Develop a Beverage Business Plan

11

Beverage Industry Financial Modeling

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 14: How to Develop a Beverage Business Plan

12

How to conduct proper beverage research

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 15: How to Develop a Beverage Business Plan

13

How important is your executive summary

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 16: How to Develop a Beverage Business Plan

14

What is your exit strategy

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 17: How to Develop a Beverage Business Plan

15

Do you have your beverage consumer marketing in place?

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 18: How to Develop a Beverage Business Plan

15

Do you have your beverage trade

marketing in place?

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 19: How to Develop a Beverage Business Plan

16

3 tier beverage pricing strategy

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

I II III

How to Develop a Beverage Business Plan

Page 20: How to Develop a Beverage Business Plan

17

About your Product

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 21: How to Develop a Beverage Business Plan

18

Management Team

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 22: How to Develop a Beverage Business Plan

18

Who are your competitors?

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Trade Competition

Consumer Competition

Page 23: How to Develop a Beverage Business Plan

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Recommendations

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 24: How to Develop a Beverage Business Plan

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What Investors look for?

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 25: How to Develop a Beverage Business Plan

21

Finish your Plan in one Day

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

How to Develop a Beverage Business Plan

Page 26: How to Develop a Beverage Business Plan

Questions? 22

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

Page 27: How to Develop a Beverage Business Plan

Contact Us 23

Liquid Brands Management

Office2: 619-722-5033

E-mail: [email protected]

Office1: 619-489-0230

Visit Our site

Friend Us

Follow Us

Facebook

Twitter

CONTACT US4364 Bonita Rd , Bonita,

CAPhone: 1 (619) 489-0230 Email: [email protected]

www.liquidbrandsmanagement.com

Page 28: How to Develop a Beverage Business Plan

www.liquidbrandsmanagement.com

Thank You !And Please register to our next webinar.

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

www.liquidbrandsmanagement.com