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Your business cannot be successful unless you have a clear vision of who it is you are marketing to. Understanding your target audience will enable your brand to speak in their language, conform with values and culture and fulfill their desires and needs.
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How To Define a Target Audience
A companion presentation to our blog post
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1The Review Process
Success is defined by your personality and people you naturally connect well with.
•Who did you do your best work with in the past?•Do you have easy access to that type of target market today?
REVIEW
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2Define audience narrowly
You cannot be everything to all men.
•Does your market have an urgent pain and / or an irrational passion?•Are they actively looking to resolve this pain / passion (if not, find another answer to the above question)•Can you clearly define a niche around the pain / passion they try to resolve?•Do you have clear and effective answers to resolve the markets pain / passion?
DEFINE
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3Profile your audience
Create a general stereotype that defines your audience so that you have someone you can imagine communicating with.
•Desires (things they aspire to but not necessarily need)•Values (a code of behavior they define as 'good' and 'appropriate)•Needs (things within your niche they cannot do without and if you provide solutions will 'hook' them)•Can they pay for the products you promote (through advertising) or sell?•What is their level of expertise (you need to pitch your ideas slightly above that, but not too far above that).
PROFILE
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4Conclusion
Answering all these questions will enable you to create a clear, living, breathing profile of an audience you already
• connect well with• have some type of access to (we will widen this access in future tutorials.) • speak in their language, • conform to their codes and behavior• challenge them and stir their curiosity, enthusiasm and loyalty.
CONCLUDE
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