Focus on: Creating Value

Hey Robin,why do I want to create value

in the first place?

Can we review this?

You need to create valueso that:

a. People find something useful on your site and

b. Want to come back for more

c. You can start engaing them and having conversations

c. Search engines like you more

OK Robin,but besides publising articles

and blog postshow do you create real value?

The proper way to think,when considering what “value” items to create, is to look at

a. what your readers would appreciate most first, and then

b. what you can use of the assets you have that could match that need.

For example:

your readers may want to know how YOU do certain things or how to achieve something specific,

and you may have material you have used internally or for other courses you have done that you could customize and update for this very purpose.

Content Format Types

Ok, now I understand... Cool.

But HOW do I know which type of “value” content

is best to use?

1. What your audience wants(You need to ask them)

2. What the competition doesn’t do

3. What is not easy for others to replicate

4. What you know well or are very passionate about

5. What you have already built assets on that you can at least in part re-use

Criteria for selecting what content to create

Select “value” based on:

What is it that makes something

really “valuable” ?

1. Useful

Unique recognizable traits of "value" objects

1. Useful

2. Personal

Unique recognizable traits of "value" objects

1. Useful

2. Personal

3. Unique

Unique recognizable traits of "value" objects

1. Useful

2. Personal

3. Unique

4. Exclusive

Unique recognizable traits of "value" objects

1. Useful

2. Personal

3. Unique

4. Exclusive

5. Scarce

Unique recognizable traits of "value" objects

1. Useful

2. Personal

3. Unique

4. Exclusive

5. Scarce

6. Immediately useful

Unique recognizable traits of "value" objects

1. Useful

2. Personal

3. Unique

4. Exclusive

5. Scarce

6. Immediately useful

7. Large - heavy

Unique recognizable traits of "value" objects

1. Useful

2. Personal

3. Unique

4. Exclusive

5. Scarce

6. Immediately useful

7. Large – heavy

8. First

Unique recognizable traits of "value" objects

1. Useful

2. Personal

3. Unique

4. Exclusive

5. Scarce

6. Immediately useful

7. Large – heavy

8. First

9. Hard-to-get

Unique recognizable traits of "value" objects

1. Useful

2. Personal

3. Unique

4. Exclusive

5. Scarce

6. Immediately useful

7. Large - heavy

8. First

9. Hard-to-get

Unique recognizable traits of "value" objects

9. Things that can be taken away with you

10. Things that can be used many times over

11. Things that show that you have actually created it yourself

12. Things that show your care and interest

13. Things that are connected to a story

Unique recognizable traits of "value" objects - 2

What else is important?

Packaging is of the essence.

A valuable present cannot be given out wrapped in toilet paper .

...and, how do I knowif I am doing things right?

1. Offer to download or sign-up for your value object and measure response

How do I know if I am doing things right?

1. Offer to download or sign-up for your value object and measure response

2. Ask people for feedback and comments

How do I know if I am doing things right?

1. Offer to download or sign-up for your value object and measure response

2. Ask people for feedback and comments

3. Try alternative solutions and measure results

How do I know if I am doing things right?