How to Create an Effective Newsletter Carrie FranklundOctober 10, 2013

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Determine your purpose

• Inform•Motivate• Persuade • Sell

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Define your audience

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• Age• Income• Interests

Designate your budget

• Use of consultants• Location of

production• Printing schedule

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Your budget will determine your…

Develop your style and tone

•Memorable• Personalized

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• Simple• Clear

Decide upon your content

• Revisit purpose• Share knowledge• Involve readers

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Deliver clean typography

• Legibility

and

• Readability

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Design your layout

• Column choices• Alignment

choices•Margin choices•White space

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Decorate with graphics• Headlines

&• Subheads• Photos• Captions

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Conclusion

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