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This presentation was given by Kerry Rego of Kerry Rego Consulting at SocialBizWorld on October 22, 2010. Titled "Square One: How to Create a Social Media Campaign" and designed to will help you define your goals, set up a strategy, review your current tools, and educate you on the tools available, so you can create an effective Social Media campaign.
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Square One: How to Create a Social
Media Campaign
SocialBizWorld
October 22, 2010
Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.
Social Media, A Definition:
Wikipedia
Strategy
• Goal• Tools• Routine• Measure• Adjust• Persist
1. What is Your Goal?
7 C’s of Social Media• Communication (public relations)
• Cause support (philanthropy)
• Contests (game metric)
• Collaboration (thought leadership)
• Connecting others (networking)
• Customer service (listening)
• Community building (loyalty)
*Dose of Digital concept
2. What Tools Support Your Goal?
GOAL
Market Research
• WHO is your audience?• WHAT is their preference?
• WHEN do they want to hear your message?
• WHERE are they?• WHY are you there?
Content Folder:Events
Conventions
Education
Holidays
Peak/Off Season
3. RoutineTHE WHAT
THE WHEN
4. MeasureMetrics take many forms.Based on your goal they are different from campaign to campaign
•Return on Investment (ROI)•Time spent•Hits, traffic, clickthrus•Followers•Conversion, sales
5. Adjust
• Does your goal look different than you thought?
• What changes need to be made?
• Are you reaching your market?
6. Persist!
This is NOT Field of Dreams.
Social Media is SOCIAL
It’s About Relationships
Not Selling
