How To Build Your Personal Brand

www.Reputation360Book.comReputation Management Skills






www.Reputation360Book.com

Reputation 360:

Creating power through personal branding

Want a better job?Want more clients?

Want more referrals?

Want a better job?Want more clients?

Want more referrals?

Reputation Management Skillswww.Reputation360Book.com

Your current brand is how you see yourself and how others perceive you.

Perception is everything in the minds of your target audience.

Personal Branding Takeaways


Your desired brand is the legacy you hope to leave after you pass. This legacy is set in your reputation and the connections and experiences others had with you.



Personal branding involves making changes based on the feedback you receive to get you closer to your desired brand; it does not mean changing who you are.



Your brand promise is not a marketing slogan. It is a very personal statement of identity and belief.



Your target audience is the relevant group you focus on to promote your brand. You can’t market yourself to everyone. Focus on the audiences who need to “get” you.



Learn from your competition. Watch what they do well and emulate what feels authentic for you.



You can gain control over your reputation and manage the expectations others have of you by being intentional and strategic about marketing your brand.



Learn more about building your personal brand at www.LIDA360.com.

Order your copy of Reputation 360: Creating power through personal branding at www.Reputation360Book.com.


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How To Build Your Personal Brand