How Long Can Pokemon Go Go?

Adam Acar, PhDKobe City University of Foreign

Studies

What is Pokemon Go?

What is Collecting?

Selecting, acquiring, possessing, ordering, dispositioning and possibly completing (Aristides, 1988).

---(1) Those who complete a collection that enables them to be conscious of what they need acquire next (stamp or coin collectors) ---(2) Those who collect things that don’t have series (art collectors). Danet and Katriel (1989)

Males tend to collect more masculine items including automobiles and sports-related items and tend to be more interested in collecting feminine items such as jewelry and house items (Belk, 1994).

Methodology

3%

40%

6%13% 12%

27%

Gender?

Gender?

Future of the Adoption?

Future of the Adoption?

Conclusions

• No relationship between the past collection behavior and Pokemon Go except collecting “others.”

• Adoption can be predicted by the “increasing interest” question.

To cite

• Acar, Adam (2016). How long can Pokemon Go go? Paper presented at the 53 Japan Association of Consumer Behavior Conference, Tokyo , Japan.