HOW LINKEDIN HELPS YOUR CAREER

Why social media are important for career?*

89% of companies use social media for recruiting

86% of employers say candidates should make their profile more employer-friendly

79% of hiring managers review applicant’s on-line info

65% of companiessucessfully hired via Social Media

*Job vite Social recruiting Survey 2011

Networks most used by companies

Be in the right place is the #1 step

95% of companies hired via LinkedIN

WHAT ABOUT ITALY ?

30K+ Italian Companies have a LinkedIN Page

I.T.

3.770

Marketing &Advertising

1.187

ManagementConsulting

1.146

1 8 9 HIRING ON LINKEDIN

2 2 . 0 0 0HR PROFESSIONAL

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HAVE A GLOBAL APPROACH

5 tips to build a successfull presence on Linkedin

#1Plan your presence

Who you are

Why you use linkedin

What you do

When you did

Who you want to reach

5 tips to build a successfull presence on Linkedin

#2

Build a profile and ….Put a face on IT

Ensure your profile is complete and up-to-dateUsers with complete profiles are 40 times more likely to receive opportunities through LinkedIn!

Take care about Photo

Use a strong headline

Describe your experience and education

Publish your Website

Tag your self with skills

Obtain Reccomendetion

5 tips to build a successfull presence on Linkedin

#3Build your network at the right speed

IMPORT CONTACTS FROM YOUR PERSONAL ADDRESS LIST

IMPORT ONLY PEOPLE YOU KNOW

Get Introduced or introduce your self

According to linkedin policy you are allowed to link only people you really know!

LinkedIN allow connection to:

• Friends• Collegues• Classmates•People you have made business with•Members who you share groups with

LinkedIn initially allows all users to send up to 3000 invitations

5 tips to build a successfull presence on Linkedin

#4Be active, be generous

Show what you do

Join groups and be a contributor

Post and Aswer to questions

SHOW WHAT YOU DO …

You can enrich your profile integrating the contents you produce among the social media sphere

Be consistent with your goals and your profile…

BE RECOGNIZED AS AN EXPERTHelp LinkedIN Members

Join groups and share relevant contents useful to audience

HOW TO CHOOSE THE RIGHT GROUP?

#1 SEARCH WITH KEYWORD #ORFILTER CATEGORY AND COUNTRY

#2 LOOK AT GROUPS JOINED BY YOUR CONTACT

#3 TAKE A LOOK TO GROUPSTATISTICS

5 tips to build a successfull presence on Linkedin

#5 Use your LinkedIN Home Page

ARE YOU REACHING YOUR GOALS?

Profile statistic gives useful information

• Number of connection You Have• Most frequent function in your

network• Most frequent location• Fast growing Functions• Fast growing Locations• How many times you appeared

in search• People who visited your profiles

Only Premium accounts have detailed information

EXTRA tip to build a successfull presence on Linkedin#BONUS Don’t ignore other networks

Hiring Managers probably will look at you on other Social Networks

You are always a professional also when you share in Facebook

Monitor Your Personal Brand among the web

Global personal positioning stats

WHAT DOES THE WEB KNOW ABOUT ME?

HOW MUCH ARE YOU INFLUENT?

SOMEONE IS MENTIONING ME?

WHO’S TALKING ABOUT ME?

THANKS FOR ATTENTION !

SIMONE FAVARO

linkedin.com/in/simonefavaro

SOME RESOURCES USED FOR THIS PRESENTATION

JOBVITE SOCIAL RECRUITING SURVEY 2011 – LINKEDIN ADVERTISING TOOL – LINKEDIN COMPANY SEARCH

IMAGES ARE FREELY DOWNLOADED BY “GOOGLE® IMAGES “ OR THEY ARE SCREEN CAPTURES OF MY PERSONAL ACCOUNT