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How DARE you!!??* *Not be awesome?

How DARE You Not Be Awesome?

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Powerpoint deck that backed my 2009 opening keynote at BlogWorldExpo

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Page 1: How DARE You Not Be Awesome?

How DARE you!!??*

*Not be awesome?

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Self-doubt is actually

kinda Selfish

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(You’re cheating us!)

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Mentoring, unpacked.

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Fear is a terrible motivator.

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Love Matters. Love Lasts.

Photo Credit: (cc) prakhar on flickr.com

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Challenge and Inspire

• product of a creator’s passion

• novel and non-obvious, evoking surprise and delight

• something about them perfectly reflects the essence of (their) creation

@awesomefound

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#crushit.

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Think Big

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How?

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What’s Your Superpower?

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• Maximize Chance Opportunities

• Listen to Lucky Hunches

• Expect Good Fortune

• Turn Bad Luck to Good

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Believe.

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“learn to not be afraid of who you actually are.”

http://pistachio.posterous.com/lauras-rules-0

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1. be kind and fair to

everyone.

2. don't worry whether or

not anyone likes you.

3. help people.

4. ask.

5. act. (get excited and

share it)

http://pistachio.posterous.com/lauras-rules-0

laura’s rules6. love yourself.

7. love others. (try radical

forgiveness)

8. gratitude for everything.

9. hope is your only hope.

(and fear is your only worry)

10. be present.

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“Only connect.’

-E. M. Forrester

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(You KNEW Twitter’d be in

here somewhere!)

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What Are You Doing?

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“Use it Where You

Think Best”

-IBM ThinkPad Commercials

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The User Multiface

browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs •

widgets • desktop • iPhone • Blackberry • clients • websites •

subscriptions • listening tools • blog tools • plugins • visualizations •

mainstream integrations

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What can I do with it?

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http://twitpic.com/135xa

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How to build awesome with Twitter…

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Listen.Learn.Care.Serve.

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You’re not alone

anymore.

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Surround yourself with inspiring people

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Be UsefulTurn it inside-out

Curate and produce value

Connect

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Become Happier

•Transparency & Values

•Reframing Reality

•Helping Others

•Gratitude

http://blogs.zappos.com/blogs/ceo-and-coo-blog/2009/01/25/how-twitter-can-make-you-a-better-and-happier-person

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Be Uniquely YOU.

Talk about your passions

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Twitter Campaigns?

not so much.

Twitter literacy

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How Best to Approach?

Find/cultivate examples of

• Excellence

• Authenticity

• Engagement

Then, eExperiment - What works for you?

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Manners 101• Dress nicely

– Background graphic, avatar

• Introduce yourself– Fill out profile completely– Mention your Twitter on your site

• Be a good conversationalist– Listen, respond– Contribute relevant, useful material

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[PeeWee Dummies]

cc: moonlightbulb

Photo Credit: © Damon Cortesi @dacort

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Climbed Denali

Twitter App Developer

Eagle Scout

Team

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Homepage screenshot

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Influence (was)

Attracting attention to yourself

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Influence (is)

Providing attention and value to others

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Photo Credit: (cc) jerryfletcher on flickr.com

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Social Media is Knowledge

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Knowledge is Socially Mediated

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Knowledge is Socially Mediated

Photo Credit: (cc) fredoalvarez on flickr.com

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Knowledge is Socially Mediated

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Markets are Socially Mediated

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Photo Credit: (cc) gregor_y on flickr.com

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Markets are Socially Mediated

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Photo Credit: (cc) matrianklw on flickr.com

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Value.visibility

relevance

relationships

social capital

community

ideas

trust

research

marketing

networking

customer

service

traffic

news

sales

SEO

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ExternallyCustomer service

Market awareness

News

Innovation

Understanding

Extending reach

Relationships

Branding

Direct sales

SEO

Driving traffic

Networking

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InternallySales Teams

Event Planning

Project Status

News

Coordination

Interface

Decentralized teams

Employee Support

Mentoring

Problem-solving

Purely Social