How can Social Media benefit your business?

Carol SkyringLearnTel

August 2010

www.learntel.com.au

Video link removed - view video at:http://www.youtube.com/watch?v=sIFYPQjYhv8

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1 point if you know what it is2 points if you’ve used

• Google• Slideshare• YouTube• Flickr• Delicious• Netvibes• Bebo

• Blog• Wiki• Facebook• MySpace• Ning• Twitter• Foursquare

• Plurk• Friendfeed• Diigo• uStream• Plaxo• Wikipedia• LinkedIn

What is social media?Social media toolsSome facts & figuresUsing social media - good & badDesigning a social media strategy

What is Social Media ?

http://www.flickr.com/photos/b-tal/163450213/

“a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation

and exchange of user-generated content”Kaplan Andreas M., Haenlein Michael, (2010) Business Horizons, Vol. 53, Issue 1, p. 59-68.

Get the T-Shirt at http://www.despair.com/somevedi.html

Social Media

• Umbrella term that defines various activities that integrate technology & social interaction using words, pictures, videos and audio.

• Involves "building" shared meaning among communities.

• Interactions between people.• The ‘story’ is always evolving.

http://www.flickr.com/photos/grantmac/1341021537/

It’s a conversation!

Anyone can join the conversation with these tools

http://www.flickr.com/photos/fredcavazza/3428921418/in/photostream/

The Tools - well a few of them

• Blogs

• Microblogging

• Social Networking

• Sharing

What are they?What can we do with them?

Blogs

• ‘Blog’ is a shortened term for ‘Weblog’

• Way to easily publish to the Web

• A 'personal' website - can be group

• Can be public or private

• Group blog for sharing ideas

• Individual blogs - reflection

• Collect & publish resources

• Write for an audience

Microblogging

• Share what you are doing in 140 characters

• People are using it to share resources, thoughts, ideas AND to talk about your brand

• Closed microblogging service

• Teens & musicians

• Myspace for grown-ups!

• Thousands of 'groups'

Social Networking

• Professional networking

• Groups & forums

Closed Social Networking

• Set up your own social networking site based around interests

• Small cost, free or open source

Sharing

Some facts & figures !

Nearly 1/4 use social media43% increase last 12 months

Source: Nielson NetView: June 2010en_us.nielsen.com/content/dam/nielsen/en_us/documents/pdf/Fact Sheets/NetView_US.pdf

906 million hours/month

2009

276.9

Millions of people using Email(U.S., Europe, Australia, Brazil)

2009

301.5

Millions of people using Social Networks & Communities(U.S., Europe, Australia, Brazil)

Source: Nielsen Company

More people use social media than email

500 million active users worldwide (July 2010)

Source: Online Media Daily, August 5, 2010http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133355

100 million users worldwide (April 2010)

Source: The Economic Times 15 April, 2010http://economictimes.indiatimes.com/infotech/internet/Twitter-snags-over-100-million-users-

eyes-money-making/articleshow/5808927.cms

750 tweets sent each secondSource: http://blog.twitter.com 18 June 2010

http://www.flickr.com/photos/thenextweb/3346248321/

Over 20% of tweets concern products and brands

Source: http://live.psu.edu/story/41446

http://www.flickr.com/photos/thenextweb/3346248321/

How can you use Social Media ?

Learning (PLN)

Human RSS

Communication

Harness collective intelligence

Marketing & promotion

New breed of customer

• Opinions• Networked• Connected• Want to be

heard

Video responses on YouTube

Since February 2010:• YouTube: 30 million views• Twitter: > 100,000 followers • Facebook: > 750,000 fans• Fan interaction up 800%

Overall sales for Old Spice body-wash products up 107% in the last month

Pepsi ditches Superbowl for Social Media

Generated over 3 million unique visitors and 16 million votes on the Pepsi Refresh Project website:

www.refresheverything.com.

So you’re not a large international company...

you don’t need social media

RIGHT?

WRONG!

What are they saying about you?

Ooops!

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Designingastrategy >

HOW

Who?

Why?

When?

What?

Where?

Slides: http://www.slideshare.net/learntel/presentations

Follow the blog: http://web2tools.biz

Enrol for the online course:

http://socialmediacourse.eventbrite.com

Contact me: cskyring@learntel.com.au

Next steps