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by Elaine Fogel
HOLIDAY GIFT GIVING GUIDE
The holiday gift giving season is a sure thing. Although it only comes once a year, it can often bring anxiety and procrastination. But, it doesn’t have to be that way. Really!
Let’s make it easier for you and your business or organization…
2Holiday Gift Giving Guide by Elaine Fogel
Why Give Holiday Gifts?
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Demonstrate Customer Appreciation
Customers* who feel appreciated and valued tend to stick around, increase their purchasing or loyalty, and recommend your biz/org to others. As long as you continue to provide exceptional service, and what you offer brings value, they won’t have a reason to leave.
I’ll bet that you say “thank you” after each customer transaction, but what about your frequent or high-value customers? The holiday season is an excellent time to show your appreciation in a bigger way. “Without customers, your business would not exist.” (from Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success, ©2015)*Customers include anyone your business/organization serves: clients, consumers, members, donors, volunteers, etc.
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Demonstrate Employee Appreciation
As with external customers, your biz/org would not exist without internal customers – its employees. More than 60% of businesses give gifts to employees during the holiday season to show their appreciation for their relationship and hard work over the past year. There are several things that employees really appreciate:• Cash (not related to performance)• Gift cards• Extra time off• Promotions (that come with pay increases)• Flexible work hoursIf you offer one of these options, employees will still appreciate a token gift during the season. If you don’t offer one of these options, then a nice holiday gift is certainly in order.
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Maintain the Seasonal Spirit• Milad un Nabi (Prophet Muhammad’s Birthday) (December 13,
2016)• Hanukkah (Evening of December 24, 2016 – Evening of January 1,
2017)• Christmas (December 25, 2016)• Kwanzaa (December 26 2016 - January 1, 2017)• New Year’s Eve (December 31, 2016)• Orthodox Christmas (January 7, 2017)
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Keep Your Brand Front and CenterThe holiday season is a busy one with parties, decorations, and uplifted spirits. Even though your customers will likely receive other business-related gifts and greeting cards, you don’t want to stand out as the one who didn’t send anything! If you think they won’t notice the omission, think again.
Giving holiday gifts keeps your brand top of mind with customers, prospects, and lapsed customers. The more they see and hear about it, the greater the chance they’ll remember it when it’s time to make a purchase or respond to a call to action.
Past surveys of corporate gift givers and recipients by the Promotional Products Association International (PPAI), discovered that vendors who gave gifts were twice as likely to increase their chances of being contacted by recipients as those that didn’t have a gift program.
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Reduce Your Tax LiabilityOK, so this one shouldn’t be the main reason you give out holiday gifts, but it sure is a benefit!
In the U.S., your biz/org can deduct up to $25 per business gift, per person annually. An item is not considered a gift (and the $25 limit doesn’t apply) if it costs less than $4, has your biz/org name and/or logo clearly imprinted on it, and is one of many identical items you give away on a regular basis. (source: BookKeeping Express)Always keep receipts and consult your tax professional about client gift rules. Holiday Gift Giving Guide by
Elaine Fogel8
Write a Holiday Gift Plan
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You don’t need to write a dissertation! Your holiday gift plan can include the following:• Your overall budget• A recipient list • Distribution details: Mail? In person? Shipping?• Drop dates: for shipping/mailing, giving in personYou may choose to develop different gift categories for specific groups of people. For example, for B2C (business-to-consumer) customers, you may want to give out inexpensive trinkets at the cash desk or inside a shipping package. For frequent or high-value customers, you may decide to give something more substantial.You can segregate B2B (business-to-business) customers in a variety of ways: by current sales volume, geography, relationship, future sales potential, product or service line, etc. You can then decide how much to spend for each group.
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Here’s a B2B example:
Budget group examples:
1 $50-75 3 $10-252 $25-50 4 Token gift, less than $3
Holiday Gift Giving Guide by Elaine Fogel
Name Company Address City ST Zip Country
Mail/Ship/In Person
Drop Date
Budget Group
James Rodriguez
Daniels Distributing
123 Main St. #440
Anytown
OH 12345
USA M 12-12
3
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Choosing Holiday Gifts
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Things to consider:• Be sensitive to others’ religious beliefs and cultures. Not
everyone celebrates Christmas.• Don’t get too personal with your gift choices. Anything a
significant other would buy is probably inappropriate as a business gift.
• Recipients from the same place of business will compare gifts if you give something different to each one. Either buy one larger group gift or the same item for each of them.
• Consider practical gifts that people will use. Try avoiding gifts that end up in re-gifting collections.
• Some experts suggest avoiding alcoholic gifts in case some recipients are in addiction recovery or are teetotalers.
• Avoid buying cheaply-made items that can break or malfunction easily. These will leave a bad brand impression on your recipients and likely end up in the trash.
• Check for gift receiving policies. Some may have value limits or may discourage gifts altogether.
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Why Choose Branded Gifts?
• They build brand recognition and team spirit and deliver your message for far longer than other forms of advertising.
• They remain less expensive per impression than most other forms of advertising.
• As advertising vehicles, they are the most highly regarded - more than newspaper, radio, magazine, television, Internet, and mobile ads!
• There are tens of thousands of promotional product options in all price ranges.
• You can use any extras during the year for all kinds of reasons, such as thank-you gifts, prizes, incentives, customer acquisition, etc.
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Top 5 Branded Items That Positively
Influence Opinions of Your Brand
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©2016 Advertising Specialty Institute® 1
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Other Important Stats:• In total, 42% have a more favorable opinion of an advertiser if the product they
received was environmentally friendly.• In total, 53% have a more favorable opinion of an advertiser if the product was made
in the USA.• People who receive ad specialty products will typically give them to someone else
when they are finished with them, thus furthering the advertiser’s reach.• Usefulness outweighs attractiveness by at least five to one with the exception of
apparel items such as shirts, outerwear or hats. People say these are the most enjoyable to have.
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People feel good when they receive branded promotional product gifts!
This is what happens when you ask 2000 people the following: “When you receive a promotional product, how do you feel about the company that gave it to you?”©2016 Advertising Specialty Institute®
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Branded Gift Ideas
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Technology
Bluetooth Solo Speaker
Mushroom USB Car Charger
2 GB Folding USB 2.0 Flash Drive
Stereo Earbuds in Case
Ballpoint Pen / Stylus / LED Light
6,000mAh Round Power BankHoliday Gift Giving Guide by
Elaine Fogel20
Port Authority® Zephyr ½-Zip Pullover
5 available colors
Outerwear
Port Authority® Ladies Zephyr Full-Zip Jacket
8 available colors
Port Authority® Youth Value Fleece Vest 3 available colors
Eddie Bauer® Packable Wind Jacket 5 available
colors
Fashion Visor16 available
colors
Port & Company® - Knit Cap
23 available colors
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Drinkware
Slim Grip 25-oz. Metal-like Bottle-
Flip Straw Lid4 available bottle
colors14 available lid colors
The Commuter 16-oz. Recycled Auto
Mug4 available colors
26-oz. Metallic Flair Bottle
Tethered Lid 7 available colors
5 available lid colors16 oz. Mood Cube Tumbler
12-oz. Vinello Stemless Wine Glass
Constellation 12-oz. Ceramic Mug
Tuscany™ Thermos &
Tumbler Gift Set 6 available colors
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Writing Instruments
4-in-1 Light and Laser Ballpoint
StylusBalmain® Executive
Parisian Pen Set
Cutter & Buck®
Midlands Pen Set Cross® ATX
Blue Lacquer Pen Set
Bettoni Rollerball Pen
Ballpoint & Matching Tube Case Holiday Gift Giving Guide by
Elaine Fogel23
Performance Wear
Port & Company® Ladies Performance Blend V-
Neck Tee 14 available colors
Sport-Tek® PosiCharge®
RacerMesh™ Tee17 available colors
Gildan® Youth Gildan Performance® Long
Sleeve T-Shirt5 available colors
Anvil® Ladies 100% Ring Spun
Cotton Long Sleeve Hooded T-ShirtHoliday Gift Giving Guide by
Elaine Fogel24
"Park Avenue" Tower of Delight
Square Custom Candy Box with Corporate Color Jelly Beans
Ceramic Mug with Candy
Various color combos
One-Gallon Popcorn Tin
Variety of tin designs
The Executive Cookie Box
Box, ribbon, lid, and hot stamp color
optionsLarge Gable Box with Pistachios
Holiday Gift Giving Guide by Elaine Fogel
Truffle Gift Box With 12 Truffles
Yummy Ideas
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Other Cool Ideas
11-Piece BBQ Set
10-Piece Rolling Pin and Cookie Cutter Set
28-Piece Roadside Emergency Set
All-Purpose Blanket
Journal with Pen Loop
Insulated Bag
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For customized holiday cards,
visit our greeting card site
!
Order early forFree Return Address
Printing! 27
Who to Call
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Trying to source the “right” branded gifts on your own can be a daunting task. There are many online sites, but how do you know which ones are credible? Besides, most online suppliers don’t offer consultation to help meet your needs. We do!We’re here to help you through the maze of options. We’ll give you amazing customer service, search for creative ideas and products, and check for available specials and discounts first. Why spend your valuable time? That’s why we’re here!
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Visit us online and discover who we are. Read what our clients have said about us.
Then, contact Allen at:[email protected]
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THANK YOUHappy Holidays!
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Sources:Bookly: http://blog.bookly.co/booklyinsight/your-holiday-guide-to-client-gift-giving Engagement Strategies Media: http://www.enterpriseengagement.org/articles/content/8289147/present-perfect-the-art-of-corporate-gift-giving/ Fast Company: https://www.fastcompany.com/1485189/what-your-employees-really-want-christmas Kabbage: https://www.kabbage.com/blog/give-your-customers-the-best-with-these-custom-holiday-swag-ideas
Images licensed from iPHOTOS.com
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