Hispanic Digital and Print Media Conference 2012 - Awards

Portada Awards www.portada-online.com #Portada12

An executive (client, agency and media executives) active in Hispanic Print Media

who has made an outstanding contribution to the development of the sector over the

last 12 months

TOP PRINT MEDIA PROFESSIONAL OF THE YEAR


Margaret Boller, President and Founder, Eclipse Marketing Services /publisher of Nexos Latinos Magazine

Mike Cano, Director of Hispanic Media,

NNN

Hugo Hernandez, Director of Marketing and Events, EC Hispanic Media Anita Grace/

President Anita Grace Ad Execs

TOP PRINT MEDIA PROFESSIONAL OF THE YEARNOMINEES:


TOP PRINT MEDIA PROFESSIONAL OF THE YEAR

WINNER

Margaret Boller, President and Founder, Eclipse Marketing Services /publisher of Nexos Latinos Magazine


A print media property or print technology that has contributed to solve substantial challenges from an audience, client and

agency perspective over the last 12 months.

TOP HISPANIC PRINT MEDIA INNOVATION



NOMINEES:

• Nexos Latinos Magazine• Reporte Hispano, New Jersey• Valassis Coupon Book



WINNER

Nexos Latinos Magazine


TOP HISPANIC DIGITAL MEDIA INNOVATION

A digital media property or advertising delivery technology that has contributed to

solve substantial challenges from an audience, client and agency perspective

over the last 12 months.



NOMINEES:

• EPMG Digital• Mamiverse.com• Nexos Latinos Magazine• Outbrain• Terra Live Music• VOXXI• YaSabe's Mobile: Bilingual Local Search

Applications for iPhone and Android



WINNER

EPMG DIGITAL


TOP HISPANIC PRINT ADVERTISING CAMPAIGN PLAN AND EXECUTION

A print advertising campaign that has targeted Hispanic audiences over the past

12 months and that stand out because of the creativity of the media plan and buy as well

as a high ROI.


NOMINEES:

• Maseca• Liberty Tax




WINNER

Maseca


TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN PLAN AND EXECUTION

A Digital Advertising Campaign that has targeted Hispanic Audiences during the last

12 months and stands out because of the creativity of the media plan and buy as well

as a high ROI.



NOMINEES:

• Lopez Negrete Communications - Dr. Seuss The Lorax• McDonald's - d'Exposito and MocoSpace • Porter Novelli Hispanic Marketing practice - SOYJOY “Yo

Soy” Paid Media Campaign• Western Union - “Thanks a Thousand Campaign”



WINNER

Lopez Negrete CommunicationsDr. Seuss The Lorax


TOP DIGITAL MEDIA PROFESSIONAL OF THE YEAR

A professional (clients, agency and media executives) in the Hispanic Digital Media

sector who has made an outstanding contribution to the development of the

sector over the last 12 months.


Emilio C SanchezPresident - Editor-in-ChiefVoxxi

Marla SkikoSVP/Director of Digital Innovation

SMG Multicultural

Martha de la TorrePresident and CEOEl Clasificado

Peter BlackerEVP Digital Media

Telemundo

Wally SabriaSVP Social Media,The Axis Agency

TOP DIGITAL MEDIA PROFESSIONAL OF THE YEARNOMINEES:


TOP DIGITAL MEDIA PROFESSIONAL OF THE YEAR

WINNER

Emilio C Sanchez, President - Editor-in-Chief,

Voxxi


A media company or content producer that targets Hispanic audiences in (Spanish

and/or English). The nominated entity is distinguished by the quality of its content

and/or an innovative content delivery technology.

TOP CONTENT PROVIDER TO HISPANIC AUDIENCES


• AARP/AARP En español • EC Hispanic Media• GLR Networks / PRISA Radio• Olympusat, Inc.• RTVE• Tapestry Partners• Telemundo Media• Terra• UnitedHealthcare Latino Health Solutions• Visit Florida

TOP CONTENT PROVIDER TO HISPANIC AUDIENCESNOMINEES:


TOP CONTENT PROVIDER TO HISPANIC AUDIENCES

WINNER

Telemundo Media


An integrated advertising campaigns targeting Hispanic Audiences during the last

12 months that stand out because of the creativity of the campaign’s media plan and

buy. It should have achieved a high ROI.

TOP HISPANIC ADVERTISING CAMPAIGN


TOP HISPANIC ADVERTISING CAMPAIGNNOMINEES:

• 100th Birthday of Oreo• Fox Deportes- Ford-UEFA Champions League

Sponsor• Honey Bunches of Oats "Bonchecitos

Positivos" by XL Alliance• Metro PCS• Universal Pictures' SAVAGES• Western Union Thanks a Thousand Campaign


TOP HISPANIC ADVERTISING CAMPAIGN

WINNER

Universal Pictures' SAVAGES


A client side marketer who has substantially contributed to the quality of Hispanic marketing as a discipline over the last

twelve months. The nominated marketer should have made a strong case for

marketing to the Hispanic population as well as executed innovative Hispanic

marketing campaigns with strong results.

TOP MARKETER TO HISPANIC AUDIENCES



David Flynn Marketing DirectorNovamex

Dawn-Marie Gray, Senior Marketing Manager, Multicultural, CVS

Fabian Castro, VP Multicultural Marketing, Universal Pictures

Hector VallejoMulticultural Marketing Manager

Stanley Black and Decker

Jacqueline Hernández, Chief Operating Officer,

Telemundo Media

Mike Foley, Brand Manager, U.S. Hispanic and

Exports, Post Foods

NOMINEES:



WINNER

Mike Foley Brand Manager,

U.S. Hispanic and Exports, Post Foods


THANKS TO OUR SPONSORS

Business

Hispanic Digital and Print Media Conference 2012 - Awards