Hispanic American Teens and Chonga Girls 2010

Hispanic-American TeensHispanic-American Teens

Are now the Driving Are now the Driving Cultural and Cultural and

Economic Force in Economic Force in Mainstream AmericaMainstream America

Hispanic-Hispanic-American TeensAmerican Teens

The exploding generationexploding generation

of bilingual, bicultural Hispanic-AmericansHispanic-Americans…

the fastest-growing fastest-growing & youngest youngest demo

is a force force that is affecting affecting music, television, movies, fashion, advertising, slang and just about

everything else in American pop American pop cultureculture.

Hispanic-American Hispanic-American TeensTeens

DEMOGRAPHICSDEMOGRAPHICS

48 Million48 Million Hispanics are the

youngestyoungest and fastestfastest growinggrowing Demographic in the US.

22%22% of all US children under the age of 18 are Hispanic.

Source: Pew Hispanic Center 2009



By 2025, nearly 33-in-1010 children will be Hispanic.

By 2020, the Hispanic teen market will balloon 62%62% largerlarger than today,

Growing 6x6x times faster than the rest of the teen market.




22ndnd generation-Hispanics generation-Hispanics have a

median age of just 14 years-old.14 years-old.

The growth rate,The growth rate, as well as the large

number of young Hispanicsyoung Hispanics is what

makes Hispanic demographics so important important to advertisers.to advertisers.



ENGLISH SPEAKING AMERICAN KIDSENGLISH SPEAKING AMERICAN KIDS

88%88% of Hispanic kids are… 2nd2nd GenerationGeneration US born.

They speakspeak, watch TVTV and prefer

printprint and electronic media in

English.English.

Source: Cheskin Added Value 2009


ENGLISH SPEAKING AMERICAN KIDSENGLISH SPEAKING AMERICAN KIDS

Only 7%7% of Hispanic kids identify Spanish as the language they speak the most.

They watch English language TV and

Cable Networks 22 to 11 over Spanish language TV.

7 7 in 10 10 Hispanic kids prefer the internet internet in English.

Source: Cheskin Added Value 2009


URBAN DEMOURBAN DEMO

43%43% of teensof teens in the top 10 Hispanic Urban markets including New York, Miami, Houston, Chicago, Dallas, San Francisco,

San Antonio are Hispanic.

80%80% of the teen populationteen population in

Los AngelesLos Angeles is Hispanic.


HISPANIC PURCHASING POWERHISPANIC PURCHASING POWER

Immense & Fastest Growing Immense & Fastest Growing Hispanic Buying Power continues to energize the US economy.

$1.4 Trillion$1.4 Trillion purchasing power by 2013.

349% 349% increase vs 141% increase for Non-Hispanics

Source: Selig Center For Economic Growth 2008


HISPANIC PURCHASING POWERHISPANIC PURCHASING POWER

Hispanic households are largerlarger

and spend morespend more on groceries, telephone, clothing, and gasoline than non-Hispanics.

49%49% are homeowners with a

$208k$208k median home value vs. $184k for non-Hispanics.



HISPANIC TEEN SPENDING POWERHISPANIC TEEN SPENDING POWER

Hispanic teensHispanic teens fast growing spending

patterns determine the successdetermine the success or failure of youth oriented products and services.

$20 Billion$20 Billion current spending powerspending power of Hispanics Teens.



HISPANIC TEEN SPENDING POWERHISPANIC TEEN SPENDING POWER

By 2020 Hispanic influenced fashion will generate

at least 50%50% of the urban clothingurban clothing

market sales and heavy consumption of beauty beauty products.products.

Hispanic teensHispanic teens are a growing and dynamic economiceconomic driverdriver of mainstreammainstream American pop culture.


Hispanic-American Hispanic-American TeensTeens ONLINE GROWTHONLINE GROWTH

52%52% of the Hispanic population is now online.

2323 million users today, 2929 million by 2012.

14%14% of the total U.S. internet population is Hispanic.

That growth surgegrowth surge is drivendriven by

young US born Hispanic-US born Hispanic-AmericansAmericans..


WIRELESS & MOBILE GROWTHWIRELESS & MOBILE GROWTH

2.5 Million 2.5 Million Hispanic Teens aged

1212-1717 are wireless subscribers.

Subscriber growthSubscriber growth rate is 22

to 33 times greater than the overall US teen market.

Source: MultiMedia Intelligence 2008


WIRELESS & MOBILE GROWTHWIRELESS & MOBILE GROWTH

64%64% of wireless penetration by age 1515.78%78% of wireless penetration by age 1717.

US Hispanic TeensUS Hispanic Teens are much more likely to use advanced telephony functions than other US Teens.

Source: MultiMedia Intelligence 2008

Hispanic-American TeensHispanic-American TeensThese are actual photos ofThese are actual photos of

Chonga GirlsChonga Girlsonline fans... and they are online fans... and they are

90% Urban 90% Urban 22ndnd Generation Hispanic-American Generation Hispanic-American

English-speaking English-speaking 14 yr old Girls 14 yr old Girls

http://www.myspace.com/thechongagirls

Writers/Actresses/ComediansWriters/Actresses/Comedians

19 yr old Mimi Dávila and Laura Di Lorenzo, 19 yr old Mimi Dávila and Laura Di Lorenzo, aka The aka The Chonga GirlsChonga Girls, are talented and witty , are talented and witty

writers, actresses and comedians.writers, actresses and comedians.

YouTube StarletsYouTube StarletsIn Spring 2007 they created a parody of “Fergalicious” that

lovingly portrays teenage Chongas, as they are seen at suburban malls in cities like

Miami and New York. “Chongalicious” turned Mimi

and Laura into YouTube Starlets.

CHONGALICIOUSCHONGALICIOUSis a VIRAL HIT… is a VIRAL HIT… Over 8 MillionOver 8 Million

Online Views… Online Views… and growingand growing

Hispanic-American Hispanic-American Cultural MovementCultural Movement

Highlighting and Highlighting and spearheading a spearheading a

burgeoning Hispanic-burgeoning Hispanic-American cultural American cultural

movement, Mimi and movement, Mimi and Laura play their parts Laura play their parts

as sexy, sarcastic as sexy, sarcastic Chongas Chongas to the hilt.to the hilt.

Media CelebritiesMedia Celebrities

Laura and Mimi became overnight media celebrities.Laura and Mimi became overnight media celebrities.Chongalicious Chongalicious was the #1 requested song at top Miami radio was the #1 requested song at top Miami radio

station Power 96.station Power 96.They were profiled in newspapers, magazines and appeared They were profiled in newspapers, magazines and appeared

on NBC, CBS, Telemundo, Univision and Mun2. on NBC, CBS, Telemundo, Univision and Mun2.

They have an insider’s fluency with youth and They have an insider’s fluency with youth and Hispanic-American culture, and they celebrate Hispanic-American culture, and they celebrate

and poke fun at their surroundings in a way and poke fun at their surroundings in a way that brings everyone together.that brings everyone together.

Underneath the Underneath the inspired silliness, inspired silliness,

ChongaliciousChongalicious dovetails perfectly dovetails perfectly

with Mimi and with Mimi and Laura’s passion – Laura’s passion –

writing and writing and acting.acting.

Mimi and Laura are continuing to define and expand Mimi and Laura are continuing to define and expand the the ChongaChonga Girls Girls brand. A culture that was hiding in brand. A culture that was hiding in

plain sight, plain sight, ChongaChonga culture is now in the limelight, with culture is now in the limelight, with Mimi and Laura conceptualizing and creating the Mimi and Laura conceptualizing and creating the

complete complete Chonga Chonga lifestyle, from fashion to music to lifestyle, from fashion to music to video to the web.video to the web.

Chonga Girls Fan ProfileChonga Girls Fan Profile8 Million 8 Million online views

90%90% GirlsGirls 1919 years oldyears old & younger

Hispanic AmericanHispanic American English Speaking English Speaking UrbanUrban From Coast-to-Coast

[email protected]@unoentertainment.comwww.unoentertainment.comwww.unoentertainment.com

mailto:[email protected]

http://www.unoentertainment.com/

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Hispanic American Teens and Chonga Girls 2010