NDMVP’S KBT COE, NASHIK

MBA- I

HERO MOTOCORP LTD.Presented By:-

Sushant Nasikkar

Swanand Sonawani

Mangesh mahajan

Atul Kamble

Industry

Type

Automotive

Public Company

Founded 19 January 1984

Founder(s) Brijmohan Lall Munjal

Headquarters New Delhi, India

Area served India, Sri Lanka

Key people Deya Varadh Sens (Chairman)

Pawan Munjal (MD & CEO)

Products Motorcycles, scooters, three-wheeler vehicles

HISTORY & BACKGROUND Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is

the world's largest manufacturer of two - wheelers, based in

India.

In 2001, the company achieved the coveted position of being

the largest two-wheeler manufacturing company in India and

also, the 'World No.1' two-wheeler company in terms of unit

volume sales in a calendar year. Hero MotoCorp Ltd. continues

to maintain this position till date.

Hero Honda started in 1984 as a joint venture between Hero

Cycles of India and Honda of Japan.

The joint venture between India's Hero Group and Honda

Motor Company, Japan has not only created the world's single

largest two wheeler company but also one of the most

successful joint ventures worldwide.

In December 2010, the board of directors of the Hero Honda Group

have decided to terminate the joint venture between Hero Group of

India and Honda of Japan in a phased manner.

Under the joint venture Hero Group could not export to

international markets (except Sri Lanka and Nepal) and the

termination would mean that Hero Group can now export.

Since the beginning, the Hero Group relied on their Japanese

partner Honda for the technology in their bikes.

Honda will continue to provide technology to Hero Honda

motorbikes until 2014 for existing as well as future models.

in August 2011 the company was renamed Hero MotoCorp with a

new corporate identity.

VisionThe story of Hero Honda began with a simple vision –

the vision of a mobile and an empowered India, powered by

its two wheelers. Hero MotoCorp Ltd., company's new

identity, reflects its commitment towards providing world

class mobility solutions with renewed focus on expanding

company's footprint In the global arena.

MissionHero MotoCorp’s mission is to become a global enterprise fulfilling its customers'

needs and aspirations for mobility, setting benchmarks in technology, styling and

quality so that it converts its customers into its brand advocates.

STRATEGYHero MotoCorp’s key strategies are to build

a robust product portfolio across categories, explore

growth opportunities globally, continuously improve

its operational efficiency, aggressively expand its reach

to customers, continue to invest in brand building

activities and ensure customer and shareholder delight.

BrandThe new Hero is rising and is poised to shine on the global arena.

Company's new identity "Hero MotoCorp Ltd." is truly reflective of its vision to

strengthen focus on mobility and technology and creating

global footprint. Building and promoting new brand

identity will be central to all its initiatives, utilizing

every opportunity and leveraging its strong presence

across sports, entertainment and ground-level activation

MANUFACTURINGHero MotoCorp two wheelers are manufactured

across 3 globally benchmarked manufacturing facilities.

Two of these are based at Gurgaon and Dharuhera

which are located in the state of Haryana in northern

India. The third and the latest manufacturing plant is

based at Haridwar, in the hill state of Uttrakhand.

DISTRIBUTIONThe Company's growth in the two wheeler market in India is the result of an

intrinsic ability to increase reach in new geographies and growth markets. Hero

MotoCorp’s extensive sales and service network now spans over to 5000 customer

touch points. These comprise a mix of authorized dealerships,

service & spare parts outlets, and

dealer-appointed outlets across the country

Board of Directors

Leadership Team

Mr. Ravi Sud

Sr. Vice

President & Chief

Financial Officer

Mr. Anil Dua

Sr. Vice President -

Sales,

Marketing &

Customer Care

Mr. Vikram

Kasbekar

Sr. Vice President

- Head of

Operations &

Supply Chain

Dr. Anadi S. Pande

Vice President -

HRM, Corporate

Planning & Strategy

Mr. Vijay Sethi

Vice President &

Chief Information

Officer

Mr. Neeraj Mathur

Vice President -

Strategic Sourcing &

Supply Chain

Mr. Harjeet Singh

Vice President &

Head R&D

Mr. Deepak

Mokashi

Vice President &

Head International

Business

COMMITTEE OF DIRECTORS

AUDIT COMMITTEE(Non-executive & Independent Director)

Mr. Pradeep Dinodia

(Chairman)

Gen. (Retd.) V. P. Malik

(Member)

Dr. Pritam Singh

(Member)

Mr.M. Damodaran

(Member)

Share holders' Grievance Committee

(Non-executive & Independent Director)

Dr. Pritam Singh

(Chairman)

Mr. Pradeep Dinodia

(Member)

Mr.M. Damodaran

(Member)

Remuneration committee(Non-executive & Independent Director)

Gen. (Retd.) V. P. Malik

(Chairman)

Mr. Pradeep Dinodia

(Member)

Mr.Ravi Nath

(Member)

SHAREHOLDERS

The Director and Specified employee should ensure to

protect shareholders interest by ensuring maintenance of

accurate and complete records by avoiding false misleading

or artificial entries in the Books of accounts.

This Directors' and Specified employees' Code sets

forth guidelines for conduct for the Board of Directors

and Specified employees.

BRACHES AND HEADQUARTER

Corporate & Registered Office:-

Hero MotoCorp Ltd.

34, Community Center, Basant Lok, Vasant Vihar,

New Delhi- 110057, India.

Tel: +91-11-26142451, 26144121

Fax: +91- 11-261743321, 26143198

ZONAL OFFICEHero MotoCorp Ltd.

F-126, Katwaria Sarai, Opp. Qutab Institutional Area,

New Delhi -110016, India.

REGIONAL OFFICESChandigarh

Dehradun

Jaipur

Lucknow

Uttar Pradesh

SPONSORSHIP

HockeyHockey is India's national sport, and Hero is committed to doing its part to

promote and popularize the sport. In 2010, Hero MotoCorp extended its support to

Hockey by sponsoring the ‘Hockey World Cup 2010’ that was held in India. 2

years after this, Hero Motocorp was also the sponsor of the 'FIH Road to London

2012' tournament.

The company is proud to associate with, and will continue to endorse this great

sport in the future.

CricketOur association with cricket goes a long way. Hero MotoCorp has in the past sponsored major

cricket tournaments in association with International Cricket Council (ICC), including the

cricket World Cup and the Champions Trophy. Hero has also been associated with IPL.

GolfHero MotoCorp began its association with the prestigious Indian Open Golf tournament in

2005. The tournament has helped catapult the popularity of golf in India. Illustrious golfers

from around the world participate in this annual event, which boasts of the largest prize fund

sanctioned solely by the Asian Tour.

HERO SPONCERED MTV ROADIES FROM LAST 5 SEASONS

PRODUCT

PORTFOLIO

1985—HERO HONDA MOTORCYCLE CD 100 LAUNCHED

Price-

38000/-

1989—HERO HONDA MOTORCYCLE SLEEK LAUNCHED.

PRICE-

30000/-

1991—HERO HONDA MOTORCYCLE CD 100 SS LAUNCHED.

PRICE-

38000/-

1994 – HERO HONDA MOTORCYCLE SPLENDOR LAUNCHED.

PRICE-

42000/-

1997—HERO HONDA MOTORCYCLE STREET LAUNCHED.

PRICE-

28000/-

1999 – HERO HONDA MOTORCYCLE CBZ LAUNCHED.

PRICE-

48000/-

2001 – HERO HONDA MOTORCYCLE PASSION AND HERO

HONDA JOY LAUNCHED.

PRICE-

45000/-

2002—HERO HONDA MOTORCYCLE DAWN

PRICE-

40000/-

2003—HERO HONDA MOTORCYCLE CD DAWN

LAUNCHED

PRICE-

44000/-

2003- HERO HONDA MOTORCYCLE SPLENDOR PLUS, PASSION PLUS & KARIZMA LAUNCHED

PRICE-

45000/-

PRICE-

48000/-

PRICE-

65000/-

2004—HERO HONDA MOTORCYCLE AMBITION

135 & CBZ* LAUNCHED

PRICE-

45000/-PRICE-

58000/-

2005—HERO HONDA MOTORCYCLE SUPER SPLENDOR, CD DELUXE, GLAMOUR LAUNCHED

PRICE-

56000/-PRICE-

62000/-

PRICE-

55000/-

2005- HERO HONDA MOTORCYCLE ACHIEVER

LAUNCHED

PRICE-

60000/-

2007—NEW MODELS OF HERO HONDA MOTORCYCLE

SPLENDOR NXG, PASSION PLUS

PRICE-

59000/-

PRICE-

52000/-

2007- HERO HONDA MOTORCYCLE HUNK

LAUNCHED.

PRICE-

71000/-

2008—NEW MODELS OF HERO HONDA

MOTORCYCLES PLEASURE, PASSION PRO

LAUNCHED

PRICE- 48000/- PRICE-

56000/-

2008— HERO HONDA MOTORCYCLES CBZ XTREME

LAUNCHED

PRICE

78000/-

2009— HERO HONDA MOTORCYCLE KARIZMA–ZMR LAUNCHED

PRICE-

84000/-

2010—HERO HONDA MOTORCYCLE SPLENDOR PRO

LAUNCHED

PRICE

-

57000/-

2011- IN NOVEMBER, HERO LAUNCHED ITS FIRST

EVER OFF ROAD BIKE NAMED HERO "IMPULSE".

PRICE

-

72000/-

2012- MAESTRO THE MUSCULINE SCOOTER

& IGNITOR THE YOUNG GENERATION BIKE ARE

LAUNCHED.

PRICE-

58000/-PRICE-

70000/-

Advertisements & Slogans, Punch lines& Brand Ambassador

Last 5Yrs.Turnover

A.Y. 2012-

13

A.Y. 2011-

12

A.Y. 2010-

11

A.Y. 2009-

10

A.Y. 2008-

09

Income:-

Sales

Turnover

23768.11 25252.98 20787.27 16856.43 13553.23

NET SALES 23768.11 23586.80 19366.97 15839.58 12325.38

TOTAL

INCOME

24166.49 23669.7819490.65 15938.35 12433.94

TOTAL

EXPENDIT

URE

20483.61

19938.78 16769.90

13095.93 10572.36

Profit and

Loss for the

Year

2118.18 2113.65 1813.31

2039.91 1168.18

REPORTE

D PAT2118.18 2378.13 1927.90 2231.83 1281.76

HERO MOTOCORP'S SHAREHOLDING

PATTERN

Promoters- 52.21

Individuals- 6.94

Institutions-5.94

FII-33.01Govt.- 0

Others- 1.70

key policy A company that believes in maintaining ecological standards along

with business standards.

"We must do something for the community from whose land we

generate our wealth."

- Chairman Dr.Brijmohan Lall Munjal.

At Hero MotoCorp, our goal isn't limited to business but

encompasses the broader spectrum of serving humanity through

social initiatives. Hero MotoCorp takes a stand as a socially

responsible enterprise respectful of its

environment.

Hero MotoCorp has been strongly devoted not only to environmental

conservation programs but also expresses the increasingly

inseparable balance between economic concerns, environmental and

social issues faced by business. A business must not grow at the

expense of mankind but must serve humankind at large.

ENVIRONMENT POLICY

We at Hero MotoCorp have been committed to

demonstrate excellence in our environmental performance on a

continuous basis, as an intrinsic element of our corporate

philosophy

QUALITY POLICY

Excellence in quality is the core value of Hero MotoCorp

philosophy. We are committed at all levels to achieve high quality

in whatever we do, particularly in our products and services

which will meet and exceed customer's growing aspirations

through

safety policy

We believe that safe work practices lead to better business

performance, motivated workforce and higher productivity.

ACHIEVEMENT & AWARDSAwards

1991

(Economic Times-Harvard Business School Award for Corporate Performance

to Hero Honda Motors Ltd.)

1995

National Award for outstanding contribution to the Development of Indian

Small Scale Industry (NSIC Award - Presented by President of India).

2002

Ranked 4th in 'Overall Best Managed Company' category, ranked 3rd in

'Best Financial Management' and 'Best Operational Efficiency'

category, ranked 6th in 'Overall Best Investor Relations' category, by

Asiamoney.

GVC Level 1 (Highest Rating) by CRISIL for Corporate Governance.

2004

ICSI National Award for Excellence in Corporate Governance 2004 by The

Institute of Company Secretaries of India.

Cont….

2006

No. 1 in automobile industry by TNS Corporate Social

Responsibility Award.

2008

NDTV Profit Business Leadership Award 2008 - Hero

Honda Wins the Coveted "NDTV Profit Business

Leadership Award 2008"

Achievements Splendor & Passion - Top two models in two wheeler category

by ET Brand Equity Survey 2006.

Hero Honda Splendor rated as India's most preferred two-

wheeler brand at the Awaaz Consumer Awards 2006.

The NDTV Profit Car India & Bike India Awards 2006 in the

following category: Bike Maker of the Year

Bike of the Year - Achiever (up to 150 cc category)

Bike of the Year - Glamour (up to 125 cc category)

NDTV Viewers' Choice Award to Glamour in the bike category

2007

Bike of the Year" - CBZ X-treme (up to 150 cc category)

"Bike Technology of the Year" - Glamour PGM FI

Cont….2008

Top Gear Design Awards 2008 - Hunk wins Bike of the Year.

NDTV Profit Car India & Bike India Awards - Bike

Manufacturer of the year

2009

Won Gold in the Reader's Digest Trusted Brand 2009 in the

'Motorcycles' category

NDTV Profit Business Leadership Awards 2009 - two-wheeler

category