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Heelprint Communications is a student-run strategic communications agency at UNC-Chapel Hill. They presented to the Board of Advisors at the School of Journalism and Mass Communication on Sept. 24, 2010
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HeelprintCommunicationsUniversity of North Carolina at Chapel HillSchool of Journalism and Mass CommunicationBoard of AdvisersSept. 24, 2010
HeelprintCommunications
Our History• Founded in summer 2009• Co-Founders: Megan Carriker, Amy Dobrzynski, Cecilia
Gomes, Sabrina Wood• Partnership between Ad Club and Carolina PRSSA• Clients: York House Press, Orange County Partnership to End
Homelessness, Aasha, Blinkness• Staff: 65 members
HeelprintCommunications
Our PurposeGain real world public relations and advertising experienceHelp businesses and non-profit organizations in the Chapel
Hill communityChallenge students’ creativity while helping develop their
communication skills Emphasis on team-work and individual exploration
HeelprintCommunications
Our Talent7 member Board of Directors
CEO, COO, CFO Senior Directors (Marketing, Design & Copy, Public Relations,
Technical)
11 associates, 3 teams Marketing Public Relations Design & Copy
HeelprintCommunications
Our Services
HeelprintCommunications
Our AdvantageOnly student-run firm in the areaNo one can provide the services we offer at
the same cost with the same connections to the UNC-Chapel Hill campus
Target businesses with little to no communications presenceFocus on non-profits
HeelprintCommunications
Our Clients
HeelprintCommunications
First Amendment Day – Sept. 30, 2010UNC Center for Media Law and Policy
Example #1Example #2Example #3
First Amendment Day
HeelprintCommunications
Our FinancesClients
$25 monthly retainer fee Donations accepted Clients pay for production costs
Donations Educational expansion Resources Networking opportunities
HeelprintCommunications
Our VisionHelp students get the public relations and advertising
experience they need to get an internship/jobSupport system of UNCBuild on what students learn in their classesCreate a community learning environment Interaction with clients and other staffers
HeelprintCommunications
Our FutureWe only accept the best at Heelprint Communications
Treated as an internship Resumes and cover letters Interview process
Extensive training and mentoring program Younger students “shadow” more experienced staffers Emphasis on learning and collaboration
HeelprintCommunications
Our Mission Heelprint Communications is dedicated to providing students at
UNC-Chapel Hill with the unique opportunity to gain real world public relations and advertising experience, while helping businesses and non-profit organizations with their strategic communication needs. We are an innovative, student-run agency that aims to challenge students’ creativity while helping develop their communication skills through team-work and individual exploration. We are passionate about our work, and we are dedicated to making your heelprints stick.
HeelprintCommunications
Let us help you. Create your heelprint.
Our Contact Information Chief Executive Officer – Amy Dobrzynski,
[email protected] Chief Operating Officer – Elizabeth Graper,
[email protected] Chief Financial Officer – Vivian Xue,
[email protected] Current website: www.heelprintcomm.wordpress.com New website: www.createyourheelprint.com
HeelprintCommunications
