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Heardable Accelerator: Ideal for small- to medium-sized companies with limited budgets. We create a custom online diagnostics report for a given brand and provide a two-hour strategic work session with a prioritized project list (easiest to do, highest impact). These are designed to be immediately implemented such that a brand can propel to the top 10% in itsindustry.- Projects typically around $3K-$5K + a monthly subscription- Usually a one-week initial engagement that can extend to several monthsFree consultation: 1-888-520-0034 [email protected]
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ACCELERATOR
Boost your brand performance and be heard.
DISCLAIMER: This is the intellectual property of Heardable, Inc. and is not to be reused, copied, distributed or sold for any purposes.
All companies face an undeniable challenge along today's digital media superhighway: How to make critical marketing decisions given too little time and way too many options. We provide an innovative platform-as-a-service that enables companies to turn their digital presence into new sales and business opportunities.
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THERE ARE OVER 100,000 AGENCIES TO PROVIDE CREATIVE & STRATEGIC SOLUTIONS.
OVER 10,000 TOOLS TO MEASURE PERFORMANCE.1,000s OF RESEARCH FIRMS TO STUDY TRENDS.
1,000s OF SEO FIRMS AND CONTENT MARKETERS FOR COMPANIES TO CHOOSE FROM.
ONLY ONE HELPS YOU DETERMINE HOW MUCH ONLINE MARKETING MONEY YOU SHOULD SPEND
TODAY TO IMPACT YOUR BRAND GOALS.
5 QUESTIONS HEARDABLE ACCELERATOR ANSWERS:
What's my online brand position in the market right now?
Who am I competing with and how?
What are my specific strengths and weaknesses?
Why does this matter to my business overall?
What should I do about it?
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Our platform.
Heardable’s real-time web crawler + 126 data partners + proprietary scoring engine x 15M brands x 800+ data variables x each day = big brand data
The Heardable engine monitors the leversthrough which online brand value is created.
Assessing brand health (How well are you heard?)
How well is your brand optimizing its digital assets?
How transactive are yourbranded web properties?
How is a brand optimized for mobile devices & ad
networks?
How well is a brand optimized for search engines?
How is a brand optimized for social networks?How well is branded content
embedded or syndicated through the deep web?
SEARCHABLE SOCIABLE MEASURABLE ACTIONABLE PORTABLE SHAREABLE
HEARDABLE CENTRAL DATABASE OF 15M BRANDS
ONLINE BRAND BEST PRACTICES
INSIGHTS & REPORTING LAYER
PRIORITIZATIONDIAGNOSTICS MONITORING(What are the gaps?) (What do we solve first?) (What are the metrics?)
DELIVERABLES
BRAND DIAGNOSTICS REPORTDAILY EMAIL ALERTS
COMPETITIVE ASSESSMENTACTIONABLE PROJECT LISTSTRATEGIC WORK SESSION
service packages$2500-$20K per engmt.
monitoring & alerts$100-$600 per month
A MODULAR SOLUTION.
Device SupportAd Network AnalysisMedia OptimizationDevice Performance
UGC Content AnalysisEmbeddable MediaNetwork TrackingContent Linking Strat
Content OptimizationADA complianceMessaging StrategyAsset Alignment
Ad Network AnalysisAsset OptimizationTool TrackingMetrics Strategy
Content AnalysisSentiment & InfluencePerformance MetricsContent Dev Strategy
SEO/SEM LinkingKeyword AnalysisPageRank AnalysisMetatagging Strategy
WE RECOMMEND A HOLISTIC APPROACH TO DIGITAL BRAND OPTIMIZATION; HOWEVER, CLIENT PARTNERS CAN PICK AND CHOOSE THEIR SOLUTION SET BASED ON MODULES SELECTED & # OF BRANDS IN SCOPE.
We score, rank and compare 15 million brands,all day, every day. Think of this as a Klout score for
companies, but much, much more...
We can analyze activity on most social networks...
We can measure things like sentiment, influence & relevance...
We can analyze how brands are optimized for online media...
We can correlate content & marketing activities to search...
We can analyze how media assets are written for optimization...
...And we can see how those assets are optimized for portable devices & mobility.
We can assess how deep a
corporate site is and how
interconnected it is to its own
companies and partners...
We can compile competitive lists, by industry, or across industries, to analyze context...
Benchmark reports in all industry flavors.
heardable-reports.myshopify.com
...And we publish insights through our own platform.
TALE OF THE TECH TAPE.Just with our toolkit alone, we can outdo the best in the marketplace in terms of features and functions.
Yes, really, we can.(a 30,000 foot platform view...)
SOCIAL TECH(Radian 6, Visible)
RESEARCH(Forrester, NPD)
BUSINESS INTEL(IBM, Spotfire)
ANALYTICS(ComScore, Alexa)
REAL-TIME COMPETITIVE REPORTING
CROSS-CHANNEL ANALYSIS
INFLUENCE, SENTIMENT, ADVOCACY
CROSS-INDUSTRY ANALYSIS
CUSTOM DASHBOARDS
CUSTOM PUBLISHING
CURATED DATA EXTRACTION
SALES CORRELATIONS (MEDIA, RETAIL)
MARKET CORRELATIONS(DOW, NASDAQ)
JUST A FEW USE CASES.REVENUE IMPACTACCELERATOR INITIATIVECLIENT
SPECIALTY DESIGN BRAND(digital assets, retail channel)
REGIONAL SERVICE CHAIN(website, integrated mktg materials)
HEALTH BRAND STARTUP (website experience, launch strategy)
Identify brand optimization opportunities acrossdigital ecosphere, prioritize, implementationguidance, retail communication, press outreach
Assess brand value across competitive landscape,identify quick hit opportunities to boost onlineperformance, with focus on search & social
Benchmark website performance against topinternational competitors; marketing plan to achieve brand awareness & sales goals
- press mentions up 1465% YTD- brand awareness up 233% YTD- retail distributors up 12% YTD
- website & blog traffic up 82% YTD- retail sales up 7% YTD- positive sentiment up 35% YTD
- plan implemented by agency- site traffic on target YTD- overall sales up 17% YTD
REGIONAL AUTOMOTIVE DEALER(digital experience, retention strategy)
FINANCIAL ADVISORY GROUP (digital experience, sCRM strategy)
Benchmark digital performance against topregional competitors; customer acquisition plan to achieve brand awareness & sales goals
Establish digital performance against topinternational competitors; outreach plan to achieve product awareness & sales goals
- plan implemented by agency- site traffic on target YTD- overall sales up 32% YTD
- plan implemented by partners- digital traffic up 43% YTD- 100K new prospects
COMPANIES SERVED.
THE TEAM.
JON SAMSEL - CEOGUNTHER SONNENFELD - CSO JOHN SHARP - CTO
Former global strategist at Omnicom Group. Former SVP, Digital & Social Media at DEI Worldwide. Former in-house creative, NBC. Advisor at K5 Ventures, MomentFeed, eCairn, TruEffect, Mynd and Coincident TV. Professor at Miami Ad School. International keynote speaker.
Former SVP of Digital Marketing at Bank of America. Former Managing Director of RoadLoans, a division of Ford Motor Company. Former Consultant for Apple's Worldwide Developer Program. Author of several marketing books and an international keynote speaker.
45+ YEARS OF EXPERIENCE SPANNING ENTREPRENEURSHIP, CONTENT CREATION, TECHNOLOGY DEVELOPMENT, VENTURE CAPITAL, BRAND PLANNING & STRATEGIC PARTNERSHIPS...
@GOONTH @JONSAMSEL @JSHARP
Co-founder of DealHorizon, Authentium & LenderExchange. Director of Mozido.com & an early-stage investor and mentor to several other early-stage companies.! Co-author of several patents related to Internet security.
AmericasCorporate Headquarters28454 Old Town Front St.
Suite 206Temecula, CA 92590
Asia31 Rochester Drive
Level 3, Suite 45Singapore 138637
CONTACT.
Jon Samsel: [email protected] Sharp: [email protected]
Gunther Sonnenfeld: [email protected]
1.888.520.0034
