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VISION, MISSION, CORE BELIEFS & VALUESThe Strategic and Vital Role to Startup and

Simple Steps on How to Build the Right Ones

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[Video]

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THE WHY

»What's your purpose? »What's your cause? »What's your belief? »Why do you exist? »Why do you get out of bed? 

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And why should anyone care? 

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GUIDING PRINCIPLES

»Vision, Mission, Values = guiding principles

»Help create the corporate “culture”

»Culture influences behavior

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VISION

»The future of an organization- Realistic- Credible- Attractive - From the CEO to challenge the

org.- VIS = VIEW…

…of future in a particular TIME

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(endless) MISSION

»Reason for existing»Duty, or calling. Why we exist.»For the organization to follow.»Mittere = to SEND…

…out in to the world for a PURPOSE

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CORE BELIEFS AND VALUES

»Core thoughts to encourage and inspire - Customers- Employees- Stakeholders

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WRITE YOUR OWN VISION

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RATING AND KEY LEARNING ANALYSIS

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HOW TO BUILD A VISION?

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What should VISION be?

»Attract commitment.

»Energize people.

»Create meaning in workers’ lives.

»Bridge the present and the future.

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Developing a VISION

»Learn about your organization

» Involve at least key members into

the visioning process

»Be open toward exploring new

future

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VISIONING Process

1. Understand the organization

2. Conduct a vision audit

3. Target the vision

4. Set the vision context

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VISIONING Process

5. Develop future scenarios

6. Generate alternative visions

7. Choose the final version

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Developing a MISSION

»Encourage input from your

colleagues and subordinates.

»Understand and appreciate the

existing vision.