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Why Social Media for companies fearing to tread where their customers already are.
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harnessing the power of social media…
www.muritai.com
agenda…
• What is Social Media?• Why companies fear Social Media• How savvy firms are using Social Media• Social Media Rules• Let’s workshop
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what is social media?
From: What is Social Media – Slideshare.com
From: What is Social Media – Slideshare.com
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So why should you care?
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because social media is way too big to ignore…
• 1.8M Kiwis interact via social media sites and look to their fellow internet users for opinions & info about products, services and brands.
• 93% search the net for trades & services
• 80% of employers search for candidates online
• 57% of kiwis feel better served by socially engaged companies
• Source: Satchi & Satchi and Colmar Brunton Social Media Survey, ACNeilsen
Source: What is Social Media – Slideshare.com
Source: What is Social Media – Slideshare.com
Source: What is Social Media – Slideshare.com
Source: What is Social Media – Slideshare.com
Source: What is Social Media – Slideshare.com
Source: What is Social Media – Slideshare.com
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through social media, companies can inspire, engage, connect, share,
influence & communicate
…at every customer interaction point
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why companies fear SM
1. Employees will waste time with social media.
2. Haters will damage our brand 3. We'll lose control of the brand4. Social media requires a real budget5. They're scared of giving away corporate
secrets
Source: B.L Ochman, Six reasons companies are still scared of social media, Advertising Age
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The reality is people are having conversations and sharing opinions
about your company and brands whether you like it or not…
Source: What is Social Media – Slideshare.com
Source: What is Social Media – Slideshare.com
From: What is Social Media – Slideshare.com
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breaking news
Geonet, you tube, news channels, twitter
breaking news…
Within 24 hours…
• 496,842 mentions
• 322, 974 total tweets
• 22, 001, 377 unique people exposed to iPad on twitterStatistics courtesy of Viralheat
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personalise your brand…
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customer service…
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influence
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loyalty building
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get found…
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increase transparency…
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product/service development
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recruiting
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get leads & sales
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collaboration
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reputation management
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and there’s also…
• Networking• Learning• Crowdsourcing• Project Management• Internal Communication
From: What is Social Media – Slideshare.com
From: What is Social Media – Slideshare.com
From: What is Social Media – Slideshare.com
www.muritai.com
Let’s workshop
• Breaking news• Personalise your brand• Customer service• Influence• Loyalty building• Get found• Increase transparency• Product/service
development• Recruiting• Get leads and sales
• Collaboration• Reputation
Management• Networking• Learning• Crowdsourcing• Project Management• Internal
Communications
getting started
• If new to social media, don’t try and save the world in one hit! Some ideas include: Suggestion Box – Create a FB page/website page
and invite customers, supporters, employees to submit their ideas for new products/services or improvements
Customer Service – Create a twitter or FB Page and aim to respond to queries within a set time
Deal of the Day/Week – Create a twitter or FB Page to let people know you have a special, time limited offer
Collaborate – Create a forum to encourage employees to contribute to the company blog/newsletter
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and most of all….
enjoy and have fun!
