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06:16 AM 1 Harnessing Social Media to Enhance HR Effectiveness Henri Tan, Director HR Capability Builder & Associates 1

HARNESSING SOCIAL MEDIA FOR HR EFFECTIVENESS

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An exploratory presentation sharing how HR practitioners should tap on Social Networking tools to enhance the four core HR strategies

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Harnessing Social Media to Enhance HR Effectiveness

Henri Tan, DirectorHR Capability Builder & Associates

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Definition

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Social Media refers to

applications build on Web-

based technologies that allow

individual and groups to create,

share, discuss and modify user-

generated content

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06:07 PMSocial Media = Social Networking ?

SN SOCIAL MEDIA SOCIAL NETWORKING

1 Transmit & share information with broad audience

Act of engagement with like-minded people with

common interest

2 Communication channel that delivers

message

Two-way communication and exchanges

3 Creating a ‘presence’ Creating a leveraging network

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CORE HR STRATEGIES

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Motivation Strategy

Affiliation Strategy

Development Strategy

Sourcing Strategy

FOUR CORE HR STRATEGIES

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Recruitment

Selection

Interview

Reference Check

FOUR CORE HR STRATEGIES

SOURCINGSTRATEGY

MOTIVATIONSTRATEGY

AFFILIATIONSTRATEGY

DEVELOPMENTSTRATEGY

Engagement

Involvement

Participation

Ownership

Onboarding Competency Training Career Development

Compensation Benefits Appraisal Coaching Counseling

(M.A.D.S)

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06:07 PMTODAY’S FOCUS

What can I do for you ?

Why should I adopt your views ?

What steps to follow in order to take actions ?

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06:07 PMDesign Phase

Secured

Social Networking Tools

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SOURCING STRATEGY

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06:07 PMSOURCING STRATEGY

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73% successfully hired a candidate identified through social media in 2012

Jobvite Social Recruiting Survey Results 2012

2011 2012

58%

63%

73%

20108

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89% replied that they hired candidates through LinkedIn.

Jobvite Social Recruiting Survey Results 2012

Facebook

Twitter 15%

26%

89%LinkedIn

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Survey Results : Three-in-four employers in Singapore snoop on job candidates online, JobsCentral’s Survey finds 25 Feb 13

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AFFILIATION STRATEGY

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Emotional Connection

Affiliation Strategy

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Wisdom of Crowds

Digital Generations

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…community of users develops and maintains the pages, adding,

updating and editing the content…anyone with Internet

access can write and make changes to Wikipedia articles..

Affiliation Strategy

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resulting in decisions

“…the aggregation of information in groups

that are often better than could have been madeby any single member of the

group…”

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Ownership comes from involvement and participation

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Wisdom of Crowds

Digital Generations

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Digital Natives

Digital Immigrants

Marc Prensky

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DEVELOPMENT STRATEGY

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Oscar Berg

Collaboration Pyramid

Development Strategy

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“…social collaboration of the enterprise is a critical piece to developing and growing a

learning organisation”

…Oscar Berg

Development Strategy

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Employees Generated

Content

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Development Strategy

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Development Strategy

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Learning….

Development Strategy

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Just-In-Time Learning • self-paced process of finding information

• learning skills just when and where they are needed.

• delivery of learning services through "anytime, anyplace" networking

Development Strategy

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Generative Topics

Development Strategy

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Information Sharing

Collaborative Discussion

Content Co-Creation

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POTENTIAL THREATS

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06:07 PMThreats and Risks

Singapore Democratic Party (SDP) treasurer Vincent Wijeysingha has apologised to Acting Minister of Manpower Tan Chuan-Jin for allegations he made on Facebook…Posted on Jan 5, 2013 4:22 PMUpdated: Jan 9, 2013 1:54 AM

NYP student Lai Shimun apologizes for ‘racist’ tweet ….

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Flood

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THANK YOU

Email : [email protected] : +65-98710008LinkedIn : [email protected] : [email protected]

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06:07 PMhttp://www.youtube.com/watch?v=RYJShqvYLKU