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Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology. But what does that mean to business and organizations?
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Social Networking Basics
What is it? & Why is it important for your agency or group?
What is Social Networking?
Social media is online content created by people using highly accessible publishing technologies.
Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.
Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
What is Social Networking?
Social Networking - Community
http://www.facebook.com/home.php?#/cmhouston?ref=ts
What can a business / org do on Facebook? Share photos
Link to websites
Share stories
Invites to events
Talk to fans
Post surveys
Microblogging - Twitter
What can a business / org do on Twitter? Promote sales or events
Share news
Offer discounts
Ask for customer feedback
Take orders
Answer questions
Handle customer service issues
Twitter - Search
Twitter - Registration
Twitter - Followers
http://www.twellow.com
Blogging
Blogs are pervasive and part of our daily livesThe numbers vary but agree that blogs are here to stay
* comScore MediaMetrix (August 2008) o Blogs: 77.7 million unique visitors in the US o Facebook: 41.0 million | MySpace 75.1 million o Total internet audience 188.9 million * eMarketer (May 2008) o 94.1 million US blog readers in 2007 (50% of Internet users) o 22.6 million US bloggers in 2007 (12%) * Universal McCann (March 2008) o 184 million WW have started a blog | 26.4 US o 346 million WW read blogs | 60.3 US o 77% of active Internet users read blogs
Technorati Blogosphere 2008 Reporthttp://technorati.com/blogging/state-of-the-blogosphere/
Blogging
What can a business / org do with a blog?
Demonstrate expertise on a subject
Share links to good relevant content
Get great search results for a topic
Share photos or video
Get feedback on your ideas
Blogging - Wordpress
Blogging - Wordpress
Questions?
Jennifer Texada
www.twitter.com/jenntexBlog – How to Go Web 2.0http://jennifersreport.blogspot.com/
