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ONLINE GUERILLA MARKETING
“Unconventional marketing intended to get maximum results with minimal resources”
- Jay Conrad Levinson
WHAT ‘s THIS..?Unique ideas for very little & converting any
exposure into sales
Creation of distinctive catchy advertisement that generates WOM, spread of news at social spots
Nike Move Bangkok
‘Nike Spirit’ Cheer Team
Guerilla Marketing Activity
Tuk Tuk Caravan
3 step process…
Understanding Online market place What does the online battle field offer: “Success in business means superfluous
selling”
A million prospective customers
Opening virtual storefronts worldwide
Head on battle with the heavyweights
Opportunities for Guerilla marketerA Z products & services available online
An advertiser’s dream-millions of viewers @ low cost advertising
Locate yourself anywhere
Niche marketing possible
Competitive intelligence collection
What can you do online..?
Electronic battle grounds1) Services are customer oriented .Shopping has always been a major attraction for subscribers
2) Online services have built in mechanisms for marketing including classifieds ads, billboards, shopping malls
3) Subscribers to most online services have high educational levels and highaverage income
4) Online services help in focused marketing attack on audience using special Interest forums
5) Online services get lot of traffic
Tools for the e-battle ground Classified ads
Forums
E-shopping malls
Billboards & Online conferences
Strategies for Online Battles Online battle arsenal ..1)Emails2)Electronic store front3)Classified ads & billboards4)Forums & Newsgroups5)Bulletin boards
How to manage them…?
Top E-mail strategies
Managing your electronic storefront..
7 step strategy for Ads
Power words of Guerilla Marketing Boost the power of subject lines using the
following power words of guerilla marketing YOU NOW YES HOW
MONEY SECRETS BENEFITS FAST
SAVE RESULTS LOVE PROVEN
FREE EASY DISCOVERY NEW
SALE WHY PROVEN INFO
Super 6 strategies for news & BBS marketingMaximize access
Use company signature
Be helpful
BBS to match the culture
Aggressive promotion – whenever & wherever
Choose handful of targets
Boosting your online reputationChoose target audience carefully & serve it
Give authentic information
Recycle & repackage information for easy customer recall
Keep steady inflow of news & information
Promote online documents
Top ten Guerilla marketing weaponsCommunity involvement Identity
Competitiveness Credibility
Free information Confidence
E-mail signature Convenience
Services Satisfying customers
Managing your attack( 6 step process)
Sustaining methods Maintain your enthusiasm
Repackage your message to create memory retention among customers
Seek newer locations for expansion
Create customized products for customer satisfaction
“ Guerillas understand that knowledge is nothing without the willingness to use it . So choose your weapons , target your battleground, and write your own success story in the online marketplace”
THANK YOU
By JAYARAM V DEPARTMENT OF MANAGEMENT
STUDIES PONDICHERRY UNIVERSITY