Guerilla marketing

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    17-Nov-2014

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<ul><li> 1. </li></ul> <p> 2. ONLINE GUERILLA MARKETING </p> <ul><li> Unconventional marketing intended to get maximum results with minimal resources </li></ul> <ul><li>- Jay Conrad Levinson </li></ul> <p> 3. WHAT s THIS..? </p> <ul><li>Unique ideas for very little &amp; converting any exposure into sales</li></ul> <ul><li>Creation of distinctive catchy advertisement that generates WOM, spread of news at social spots </li></ul> <p> 4. 5. </p> <ul><li>Nike Move Bangkok </li></ul> <p> Nike SpiritCheer Team Guerilla Marketing Activity Tuk Tuk Caravan 6. 3 step process 7. Understanding Online market place</p> <ul><li>What does the online battle field offer: </li></ul> <ul><li> Success in business means superfluousselling </li></ul> <ul><li>A million prospective customers</li></ul> <ul><li>Opening virtual storefronts worldwide</li></ul> <ul><li>Head on battle with the heavyweights</li></ul> <p> 8. Opportunities for Guerilla marketer </p> <ul><li>AZ products &amp; services available online </li></ul> <ul><li>An advertisers dream-millions of viewers @ low cost advertising</li></ul> <ul><li>Locate yourself anywhere</li></ul> <ul><li>Niche marketing possible </li></ul> <ul><li>Competitive intelligence collection </li></ul> <p> 9. What can you do online..? 10. Electronic battle grounds </p> <ul><li>Services are customer oriented .Shopping has always been a major attractionfor</li></ul> <ul><li>subscribers </li></ul> <ul><li>Online serviceshave built in mechanisms for marketing including classifieds</li></ul> <ul><li>ads, billboards, shopping malls</li></ul> <ul><li>Subscribers to most onlineservices have high educational levels and high </li></ul> <ul><li>average income</li></ul> <ul><li>Online services help in focused marketing attackon audience usingspecial</li></ul> <ul><li>Interest forums</li></ul> <ul><li>5) Online services get lot of traffic</li></ul> <p> 11. Tools forthe e-battle ground</p> <ul><li>Classified ads </li></ul> <ul><li>Forums</li></ul> <ul><li>E-shopping malls </li></ul> <ul><li>Billboards &amp; Online conferences</li></ul> <p> 12. Strategies forOnline Battles</p> <ul><li>Online battle arsenal .. </li></ul> <ul><li>Emails </li></ul> <ul><li>Electronic store front </li></ul> <ul><li>Classified ads &amp; billboards </li></ul> <ul><li>Forums &amp; Newsgroups </li></ul> <ul><li>Bulletin boards</li></ul> <ul><li>How to manage them? </li></ul> <p> 13. Top E-mail strategies 14. Managing your electronic storefront.. 15. 7 step strategy for Ads 16. Power words of Guerilla Marketing</p> <ul><li>Boost the power of subject lines using the following power words of guerillamarketing </li></ul> <p>YOUNOWYESHOWMONEYSECRETSBENEFITS FAST SAVERESULTSLOVEPROVEN FREE EASY DISCOVERY NEW SALEWHY PROVENINFO 17. Super 6 strategies for news &amp; BBSmarketing </p> <ul><li>Maximize access</li></ul> <ul><li>Use company signature</li></ul> <ul><li>Be helpful </li></ul> <ul><li>BBS to match the culture </li></ul> <ul><li>Aggressive promotion whenever &amp; wherever </li></ul> <ul><li>Choose handful of targets </li></ul> <p> 18. Boosting your online reputation </p> <ul><li>Choose target audience carefully &amp; serve it </li></ul> <ul><li>Give authentic information</li></ul> <ul><li>Recycle &amp; repackage information for easy customer recall </li></ul> <ul><li>Keep steady inflow of news &amp; information</li></ul> <ul><li>Promote online documents</li></ul> <p> 19. Top ten Guerilla marketing weapons Community involvement Identity CompetitivenessCredibility Free informationConfidenceE-mail signatureConvenience Services Satisfying customers 20. Managing your attack( 6 step process) 21. Sustaining methods</p> <ul><li>Maintain your enthusiasm</li></ul> <ul><li>Repackage your message to create memory retention among customers</li></ul> <ul><li>Seek newer locations for expansion </li></ul> <ul><li>Create customized products for customer satisfaction </li></ul> <p> 22. </p> <ul><li>Guerillas understand thatknowledge is nothing without the willingness to use it . So choose your weapons , target your battleground, and write your own success story in the online marketplace </li></ul> <p> 23. THANK YOU </p> <ul><li>By </li></ul> <ul><li>JAYARAM V </li></ul> <ul><li>DEPARTMENT OF MANAGEMENT STUDIES </li></ul> <ul><li>PONDICHERRY UNIVERSITY </li></ul>