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Discover lots of growth hacking examples applied to the pirate metrics AARRR framework to optimize your startup with low budget and high creativity.
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Growth hacking case studies to improve
your funnel
Based on the AARRR pirate metrics framework. See “Pirate Metrics AARRR, profit and key metrics to track” at slideshare.net/polvallssoler!
@polvallssoler!
" "linkedin.com/in/polvallssoler!
" "slideshare.net/polvallssoler!"!
Pol Valls Soler !
Creator of:!
iOS app for discovering people nearby: joinerapp.com!
Reddit for spanglish geeks: zumogeek.com!
Advising entrepreneurs at La Salle Technova Barcelona!
Less Budget, More Creativity, More Automation -> Maximize Output
Growth Hacking
Different landing pages according to traffic source!(Search Engines for SEO –> Footer vs Direct !Traffic -> No footer)!
Groupon ACQUISITION !
Groupon ACTIVATION & RETENTION!!
Groupon RETENTION!!
Groupon REFERRAL!!Sharing is in Groupon’s DNA
Linkedin ACTIVATION !!
Gamification example:
Linkedin RETENTION & REFERRAL!!
Linkedin REVENUE!!
Linkedin ACQUISITION & REFERRAL!!
This person passed away about a year ago. For the majority of her life, she ran a small hardware shop and she barely understood email, let alone LinkedIn.
From Linkedin’s People You May Know page…
(NOT THE BEST THING TO DO… people can hate you)
Dropbox ACQUISTION !!Signup driven homepage:
before a?er
Dropbox REFERRAL!!Sharing simplicity and availability on Multiple Devices & Platforms:
Dropbox REFERRAL & REVENUE!!
Get more space
Dropbox ACQUISTION & REFERRAL!!Dropbox Great Space Race!
Dropbox REFERRAL & REVENUE!!
Dropbox growth hack in numbers…
1. September 2008: 100,000 registered users!
2. January 2010 (15 months later): 4,000,000!
3. Mostly from word-of-mouth and viral:!
• 35% of daily signups from referral program!
• 20% from shared folders, other viral features!
• Sustained 15-20%+ month-over-month growth since launch!
It doesn’t need to be online (initially)!
It doesn’t need to be online (initially)!
It doesn’t need to be online (initially)!
ACQUISITION: SEO hacks !
ACQUISITION !
ACQUISITION & REFERRAL!
From adverBsing here…
PS: I Love You. Get Your Free Email at Hotmail
ACQUISITION & REFERRAL!
To simply wriBng this footer on each email…
ACQUISITION & REFERRAL!
And here are the results:
ACQUISITION & REFERRAL (Through viral content)!
ACQUISTION, ACTIVATION, RETENTION & REFERRAL!
ACQUISTION, ACTIVATION & RETENTION!
Extra tip: Reverse Engineered App Store’s ranking algorithm (approximation)!
AppStore Ranking = H + D + R + E + S !!H = # of installs weighted for the past few hours!!D = # of installs weighted for the past few days!!R = Reviews (star rating + number of reviews)!!E = Engagement (# of times app opened etc.) !!S = Sales ($)!
!!
Luck? AppStore Bot? Dark paNern?
ACQUISITION, REFERRAL & REVENUE!
ACQUISITION & PROFIT !
REFERRAL!
REFERRAL!
REFERRAL!
REVENUE & PROFIT !
REVENUE & PROFIT !
REVENUE & PROFIT !
REVENUE & PROFIT !
Unlock all books is the clear top revenue generator.
REVENUE & PROFIT ! The $144,146,165 Bu@on
When cabs were cash only, the average Bp was roughly 10%. A?er the introducBon of this system, the Bp percentage jumped to 22%. Those three buNons resulted in $144,146,165 of addiAonal Aps per year.
When Growth Hacking Goes Fail Hacking
Path Facebook blocked Path’s “Find Friends” access following spam controversy
Path Path texts your enBre phonebook
Glide Same…
Tinder Same…
Rap Genius: No SEO Genius
Rap Genius: No SEO Genius
Rap Genius fell from around 700,000 uniques a day to around 100,000.!
Rap Genius: No SEO Genius Google recommends a 4-step approach to fixing the problem:!1. Download a list of links to your site from Webmaster Tools.!2. Check this list for any links that violate our guidelines on linking.!
3. For any links that violate our guidelines, contact the webmaster !of that site and ask that they either remove the links or prevent them!
from passing PageRank, such as by adding a rel="nofollow" attribute.!4. Use the Disavow links tool in Webmaster Tools to disavow any links !you were unable to get removed.!
But they had a MASSIVE problem… so they had to write a scraper to!analyze 178k URLs using concurrency on a Heroku cloud. #NOTBAD!
Facebook Fraud
Facebook Fraud
@polvallssoler!
" "linkedin.com/in/polvallssoler!
" "slideshare.net/polvallssoler!"!
Pol Valls Soler !
Creator of:!
iOS app for discovering people nearby: joinerapp.com!
Reddit for spanglish geeks: zumogeek.com!
Advising entrepreneurs at La Salle Technova Barcelona!
![5 Tips To Improve Your Listbuilding Funnelsbvlnk.com/rb/pdf/5-killer-funnel-tips_xnbn9kfoqy.pdf · 5 Tips To Improve Your Listbuilding Funnels [2] This e-book is optimized for viewing](https://img.dokumen.tips/doc/110x75/5f01d34a7e708231d4013974/5-tips-to-improve-your-listbuilding-5-tips-to-improve-your-listbuilding-funnels.jpg)
