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GROWTH HACKINGCLINT BROWN’S GUIDE TO
GROWTH HACKING?WHAT IS
WHAT IS GROWTH HACKING?
GROWTH HACKING IS:
a marketing technique developed by technology startups which use creativity, analytical thinking, and social metrics to sell products and gain exposure.
WHAT IS GROWTH HACKING?
GROWTH HACKING IS:
WHAT IS GROWTH HACKING?
WHO IS A GROWTH HACKER?
“THE END GOAL OF EVERY GROWTH HACKER IS TO BUILD A SELF-PERPETUATING MARKETING MACHINE THAT REACHES MILLIONS BY ITSELF.”
Ryan Holiday
WHAT IS GROWTH HACKING?
GROWTH HACKING PROCESS?
WHAT IS THE
WHAT IS THE GROWTH HACKING PROCESS?
THE GROWTH HACKING PROCESS:
1. Define actionable goals
2. Implement analytics to track your goals
3. Leverage your existing strengths
4. Execute the experiment
5. Optimize the experiment
6. Repeat
WHAT IS THE GROWTH HACKING PROCESS?
1. DEFINE ACTIONABLE GOALS:
Increase active daily users
Increase content creation by 2x
WHAT IS THE GROWTH HACKING PROCESS?
2. IMPLEMENT ANALYTICS TO TRACK YOUR GOALS
Do you track metrics around the content? (file size, length, views, shares, etc)
Do you track the devices that are used to consume the content?
WHAT IS THE GROWTH HACKING PROCESS?
3. LEVERAGE YOUR EXISTING STRENGTHS
Send an email to your list.
or
Add a new section to your site
WHAT IS THE GROWTH HACKING PROCESS?
4. EXECUTE THE EXPERIMENT
You decided to:
1. Increase your content by 2x
2. Implement analytics
3. Send a blast email
4. So now what?
SEND THE DAMN EMAIL.
WHAT IS THE GROWTH HACKING PROCESS?
5. OPTIMIZE THE EXPERIMENT
WHAT IS THE GROWTH HACKING PROCESS?
6. REPEAT
GROWTH HACKING FUNNEL?
WHAT IS THE
GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
GET VISITORS
ACTIVATE MEMBERS
RETAINUSERS
GROWTH HACKING FUNNEL
FUNNEL TRANSLATION
BLIND DATE
BEING IN ARELATIONSHIP
GETTINGMARRIED
GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
GET VISITORS
Pull Push Product
GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
GET VISITORS
Pull
GROWTH HACKING FUNNEL
PULLING IN VISITORS
1. Blogging
2. Podcasting
3. Ebooks, guides, whitepapers, etc
4. Infographics
5. Webinars
6. Conferences
GROWTH HACKING FUNNEL
PULLING IN VISITORS
7. SEO
8. Social Media
9. Contests
10. Apps
11. Deal Sites
12. LOPA (Leveraging Other People’s Audience)
GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
GET VISITORS
Push
GROWTH HACKING FUNNEL
PUSHING IN VISITORS
1. Purchase Ads
2. Promo Swap
3. Affiliates
4. Direct Sales
GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
GET VISITORS
Product
GROWTH HACKING FUNNEL
PRODUCT GETTING VISITORS
1. Network Invitations
2. Social Sharing
3. API Integrations
4. Backlinks
5. Incentives
6. Organic
GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
ACTIVATE MEMBERS
GET VISITORS
GROWTH HACKING FUNNEL
ACTIVATE MEMBERS
1. Landing Pages
2. Copywriting
3. Calls to action
4. Onboarding
5. Gamification
6. Pricing Strategies
GROWTH HACKING FUNNEL
WHAT IS THE FUNNEL?
GET VISITORS
ACTIVATE MEMBERS
RETAINUSERS
GROWTH HACKING FUNNEL
RETAIN MEMBERS
1. Staged Traffic
2. Speed to AHA
3. Don’t fear email
4. Alerts and Notifications
5. Exit Interview
GROWTH HACKING FUNNEL
RETAIN MEMBERS
6. The Red Carpet
7. Increase Value
8. Community Building
9. Make Them Happy
MEASUREMETRICS TO
KPI'S
[K]
COHORTS
SEGMENTS
MULTIVARIATE TESTING
[CAC]
[LTV]
GENERAL ANALYTICS
EVENT/PEOPLE BASED ANALYTICS
NICHE ANALYTICS
CUSTOM ANALYTICS
