Growth Hacking

  • View
    1.737

  • Download
    0

Embed Size (px)

Transcript

  • GROWTH HACKINGCLINT BROWNS GUIDE TO

  • GROWTH HACKING?WHAT IS

  • WHAT IS GROWTH HACKING?

    GROWTH HACKING IS:

    a marketing technique developed by technology startups which use creativity, analytical thinking, and social metrics to sell products and gain exposure.

  • WHAT IS GROWTH HACKING?

    GROWTH HACKING IS:

  • WHAT IS GROWTH HACKING?

    WHO IS A GROWTH HACKER?

  • THE END GOAL OF EVERY GROWTH HACKER IS TO BUILD A SELF-PERPETUATING MARKETING MACHINE THAT REACHES MILLIONS BY ITSELF.

    Ryan Holiday

    WHAT IS GROWTH HACKING?

  • GROWTH HACKING PROCESS?

    WHAT IS THE

  • WHAT IS THE GROWTH HACKING PROCESS?

    THE GROWTH HACKING PROCESS:

    1. Define actionable goals

    2. Implement analytics to track your goals

    3. Leverage your existing strengths

    4. Execute the experiment

    5. Optimize the experiment

    6. Repeat

  • WHAT IS THE GROWTH HACKING PROCESS?

    1. DEFINE ACTIONABLE GOALS:

    Increase active daily users

    Increase content creation by 2x

  • WHAT IS THE GROWTH HACKING PROCESS?

    2. IMPLEMENT ANALYTICS TO TRACK YOUR GOALS

    Do you track metrics around the content? (file size, length, views, shares, etc)

    Do you track the devices that are used to consume the content?

  • WHAT IS THE GROWTH HACKING PROCESS?

    3. LEVERAGE YOUR EXISTING STRENGTHS

    Send an email to your list.

    or

    Add a new section to your site

  • WHAT IS THE GROWTH HACKING PROCESS?

    4. EXECUTE THE EXPERIMENT

    You decided to:

    1. Increase your content by 2x

    2. Implement analytics

    3. Send a blast email

    4. So now what?

  • SEND THE DAMN EMAIL.

  • WHAT IS THE GROWTH HACKING PROCESS?

    5. OPTIMIZE THE EXPERIMENT

  • WHAT IS THE GROWTH HACKING PROCESS?

    6. REPEAT

  • GROWTH HACKING FUNNEL?

    WHAT IS THE

  • GROWTH HACKING FUNNEL

    WHAT IS THE FUNNEL?

    GET VISITORS

    ACTIVATE MEMBERS

    RETAINUSERS

  • GROWTH HACKING FUNNEL

    FUNNEL TRANSLATION

    BLIND DATE

    BEING IN ARELATIONSHIP

    GETTINGMARRIED

  • GROWTH HACKING FUNNEL

    WHAT IS THE FUNNEL?

    GET VISITORS

    Pull Push Product

  • GROWTH HACKING FUNNEL

    WHAT IS THE FUNNEL?

    GET VISITORS

    Pull

  • GROWTH HACKING FUNNEL

    PULLING IN VISITORS

    1. Blogging

    2. Podcasting

    3. Ebooks, guides, whitepapers, etc

    4. Infographics

    5. Webinars

    6. Conferences

  • GROWTH HACKING FUNNEL

    PULLING IN VISITORS

    7. SEO

    8. Social Media

    9. Contests

    10. Apps

    11. Deal Sites

    12. LOPA (Leveraging Other Peoples Audience)

  • GROWTH HACKING FUNNEL

    WHAT IS THE FUNNEL?

    GET VISITORS

    Push

  • GROWTH HACKING FUNNEL

    PUSHING IN VISITORS

    1. Purchase Ads

    2. Promo Swap

    3. Affiliates

    4. Direct Sales

  • GROWTH HACKING FUNNEL

    WHAT IS THE FUNNEL?

    GET VISITORS

    Product

  • GROWTH HACKING FUNNEL

    PRODUCT GETTING VISITORS

    1. Network Invitations

    2. Social Sharing

    3. API Integrations

    4. Backlinks

    5. Incentives

    6. Organic

  • GROWTH HACKING FUNNEL

    WHAT IS THE FUNNEL?

    ACTIVATE MEMBERS

    GET VISITORS

  • GROWTH HACKING FUNNEL

    ACTIVATE MEMBERS

    1. Landing Pages

    2. Copywriting

    3. Calls to action

    4. Onboarding

    5. Gamification

    6. Pricing Strategies

  • GROWTH HACKING FUNNEL

    WHAT IS THE FUNNEL?

    GET VISITORS

    ACTIVATE MEMBERS

    RETAINUSERS

  • GROWTH HACKING FUNNEL

    RETAIN MEMBERS

    1. Staged Traffic

    2. Speed to AHA

    3. Dont fear email

    4. Alerts and Notifications

    5. Exit Interview

  • GROWTH HACKING FUNNEL

    RETAIN MEMBERS

    6. The Red Carpet

    7. Increase Value

    8. Community Building

    9. Make Them Happy

  • MEASUREMETRICS TO

  • KPI'S

  • [K]

  • COHORTS

  • SEGMENTS

  • MULTIVARIATE TESTING

  • [CAC]

  • [LTV]

  • GENERAL ANALYTICS

  • EVENT/PEOPLE BASED ANALYTICS

  • NICHE ANALYTICS

  • CUSTOM ANALYTICS