How to grow your network safely using Facebook's privacy settings.
Text of Growing your network safely
1.Growing your network. Safely. Peter Fletcher
2. Lets get to know each other 3. Why use Facebook? Keep in touch with family and friends Share photos And stories Most importantly, have fun Photo credit: spoon on Flickr 4. Why Facebook for work Develop your profile Nikki DAgostino Build your network Rob Ham Leading to new managements Career opportunities Support when life is tough sacked and single 5. The problem Status updates can get you sacked So can photos or comments You might be stalked Or harassed Some bosses dont get Facebook 6. Being dooced Heather Armstrong Blogged about work and church Never mentioned names Cathartic Sacked Feb 26, 2002 Image source: www.dooce.com/about 7. Two steps to safe Facebook Have *that* conversation Get proactive with privacy Photo credit: bobster855 on Flickr 8. Facebook. Yes? No? Maybe? Is Facebook permitted at your work? Why? Why not? 9. Your Facebook profile Is Facebook public? Or private? Or somewhere in between? Who gets to decide? 10. Your work on Facebook Can you discuss your job? What about if you dont say where you work? Can you discuss your manager? Colleagues? Anonymously? 11. What goes on your profile? Swearing? Smut? *Those* photos? Photo credit: Leonid Mamchenkovon Flickr 12. Can Facebook be used To check tenant references? Employee work references? Manage employee productivity? Or absenteeism? Photo credit: surfstyleon Flickr 13. Be proactive with privacy Create a professional impression AND have fun Interact with clients safely Avoid conflict with your boss Get into good habits early 14. Who gets to see your profile? Work mates? Owners? Tenants? Boss? Other PMs? What parts of your profile do you want visible? 15. Who do you add? Work mates? Boss? The gardener? Owners? Tenants? Maybe the answer is everyone. Say what? 16. Managing your privacy Create Friend lists e.g. owners, tenants Used to include or exclude who sees what 17. Four main privacy controls Profile who gets to see the info on your profile Search who can find you and what they can see Newsfeed and Wall Applications First three are the most important 18. Who can find you? Adjust your Search visibility Adjust Search result content Decide if you want to be found in a public (Google, Yahoo, Bing) search 19. Adjust Profile privacy Problems are caused by: Status and Links Photos Tagged of You Videos Tagged of You Photos you upload 20. Problem status updates 21. Customise Status and Links Use Customise to include or exclude friends and lists Can include or exclude based on lists or names 22. Customise albums Default setting is Everyone Create albums based on content Choose one of the defaults or, Include or exclude lists or people with the customise function 23. Consider alternatives Facebook business Page LinkedIn Twitter A personal blog 24. In conclusion Facebook brings lots of opportunities But a number of risks Have *that* conversation Be proactive with your privacy Especially with Status, photos and videos 25. peterfletcher.com.au therealestatemarketingmaven.com Facebook The Real Estate Marketing Maven on Facebook Twitter.com/peterfletcher LinkedIn/in/peterfletcher 0419 538 838 26. 27. Whats the big deal? 200+ million on Facebook 5th biggest nation on earth Michael Jackson 9.3m fans Barack Obama6.5m fans Altitude 2000+ 28. Loyal Fans with Pages 29. Fan Pages an overview Functions like a personal profile Wall Tabs Reviews, discussions, notes Applications Fans 30. Similar rules Add value Create engaging content Keep it light Sell only as a service like Andy Respond and engage 31. Building fan community Recommend to your friends Promote with Facebook ads Hyper-targeted campaigns Ask friends to recommend 32. First impressions count Blurb Info Post consistently Create a landing tab Manage wall and news feed settings 33. Creating fan interactions Upload and tag pics Create an event Create and tag a note Post interesting/entertaining links Create a discussion Ask for reviews of your service Add an application