Growing Your Businesswith the Small Business Web

Alex SirotaDirector - NewPath Consulting

888 781 2539alex@newpathconsulting.com

A quote to ponder...

"In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists." - Eric Hoffer

Cloud Computing Helps Businesses Grow

● The difference between on-site computing and cloud computing

● The financial benefits of cloud computing

● What makes cloud computing secure and efficient

● How cloud computing impacts your customers

Boil the Ocean vs Slow Simmer

● Instead of installing and maintaining software○ you access a web-based application, secure and always

available

● Instead of waiting (and paying) for upgrades○ new features are deployed regularly, at no extra cost○ customization can kill productivity and savings

● Instead of re-learning software (Office 2003 vs Office 2010)

○ updates done carefully with constant end user feedback

● Instead of investing up front ($30,000 for a website!)○ pay-as-you-profit basis○ return on investment is much faster (weeks and months

vs years)

Financial Benefits

Return on Investment

● Online presence costs thousands to build and maintain well.

● If you do it yourself, how does that affect your actual business?

● Build systems you would have never been able to afford○ A $20,000 ecommerce system? Built in a few weeks for

a few hundred dollars every month, today.

March 2012 Globe and Mail article says cloud computing is 30-90% cheaper.

Cloud is secure and efficient

● Scalable● Instant● Accessible ● Saves you money

How?

● Scale your IT solutions to meet your needs● Experiment, test and instantly launch, refine and revise● Delegate the nitty-gritty (security and intrusion testing,

backups, disaster recovery, scalability)● Pay for what you use - upsize & downsize without penalty

How cloud impacts your customers

● Speed of product deliver increases

● Customer acquisition costs decrease

● Increase quality of customer service (on their time, on their terms)

● May actually change the way you view YOUR business model

Features and Benefits● Launch beautiful and functional websites with

professional templates in minutes

● Deploy interactive forms to collect information and enable online transactions, purchases, service requests

● Keep track of relationships and segment customer database to improve deal flow

● Manage professional online campaigns to attract and retain customers

● Invoice and bill with ease

● Keep track of projects to bill accurately

● Organize company email, documents and calendars in the cloud, branded and easily accessible

● Ensure your customers can reach you quickly and painlessly with toll free telephony solutions, teleconferencing systems

● Get seen by your potential customers in a professional light, especially on search engines

● Your customers can now transact with you quickly and painlessly

● Understand who your best (and not so great) clients are

● Keep up to date with your customers for constant word-of-mouth action

● Get paid faster, electronically and old-school

● Your employees and subcontractors are kept honest

● Stop using @hotmail and @gmail email addresses, brand your company and get organized

● Be available anytime, anywhere for pennies per minute

Case Study

Results

● OCHM was on track to increase application package requests by potential students by 20% in 2010

● The Dean now receives monthly reports by email that details how their marketing is improving business performance.

● The outcome: 10 students entering the school every semester, leading to roughly $20,000 added revenue per semester.

Case Study

Results

● Resa's Pieces Concert Band regularly sells 50-80% of their tickets and sponsorships online. In 2009, 0% was sold online.

● In 2012, RPCB sold 900 seats and over $20,000 in sponsorships for 2012 gala concert. All using the small business web...

● Traffic to their web sites increases 100% year over year.

● Clear executive vision + hard work + simple and effective cloud tools, for the win...

When will everyone on Earth own a domain name?

Q&A

THANK YOU!

● Special Discount Offer - 20% any plan ● Touch base sales@newpathconsulting.com

● Another fun cloud video from Common Craft

How NewPath Consulting Can Help

● We are your cloud navigators, curating the best products and assembling them into a symphony...

● We help you write a "forecasted case study":○ Where do you see your business in 1 year? 5 years?○ Describe: Problem | Strategy | Implementation○ Forecast: Outcome(s)

● Select a tier from Bronze ($49), Silver ($199), Gold ($399)

● Start at any level and can upgrade any time, depending on

needs, optional content support plan available

● Account Manager assigned to help you build the solutions.

High Performance Website and Blogs

Building forms for customer interactions and transactions

Send gorgeous emails and track engagement

Send and Receive Invoices and Get Paid Fast

Manage customer relationships with ease

Be Productive with Applications and Telephony