Grow your business with Facebook – Your Plan

Why is now a good time to be using Facebook to grow your business?

Your Facebook strategy: Who are you talking to on Facebook?

Your Ideal Customer Profile

This data is available from: your own customer records, ABS or other databases eg Ibis World.

Geographic Where do they live?

How does this influence what they buy?

Demographic Gender?

Age?

Occupation?

Income?

Education?

Psychographic

(personality, values, opinions,

attitudes, interests, and lifestyles)

Political alliance?

Socially conscience?

Cultural background?

Allison Miller digitalcapability.com.au

Behavioural What is their buying journey – impulsive, research, referral?

What are their buying habits – budget, value for money, quality?

How do they share their buying habits – reserved, showcase, social media?

What opportunities are there to on-sell or create a full experience?

Where do your new customer leads come from now – advertising, referrals?

Digital How do they interact with Facebook – computer / mobile?

Do they use other social media?

What digital content do they engage with?

Do they buy online – Are the influences or decision makers?

Allison Miller digitalcapability.com.au

Your Facebook strategy: What are you going to say?

Determine your Facebook message by creating a SMART goal:

S - Specific

M - Measurable

A - Attainable

R - Relevant

T - Timely

Your Facebook strategy: How are you going to say it? Your original content

Other people's content

Interactions

Customers

How to create and manage your Facebook Page

Allison Miller digitalcapability.com.au

Facebook marketing Direct marketing

Boost posts

Promote page

Sponsor ads

Competitions

Marketplace

Measuring your Facebook marketing Facebook Insights

Google Analytics

Likes vs Interactions

Revenue vs Influence

What will you investigate further?

Allison Miller digitalcapability.com.au